1,531 Digital Marketing Principles jobs in Singapore

The ideal candidate will oversee the development and execution of digital marketing strategies across APAC, focusing on media planning, campaign optimization, and recruitment conversion.

• Scaling Up Existing Capability:
• Digital Marketing Lead: Develop and execute 360-degree media plans to drive reach, recruitment, and sales conversion in APAC.
• E-Retail Campaign Execution: Design, develop, and execute online campaigns based on brand briefs to drive engagement and conversion.
• Creative Development: Manage end-to-end production of digital creative assets for timely delivery, brand consistency, and campaign objectives.
• End-to-End KOL/KOS Campaign Management: Select, vet, and manage influencers, branded livestreams, including content approval and performance tracking. Support China and lead Rest of APAC.
• Paid Social Component: Support China and lead Rest of APAC in developing paid social strategies as part of 360-degree digital media planning.
New Capabilities
• Omni Retail: Develop seamless omnichannel consumer journeys by incorporating innovative digital and social strategies to drive cross-channel conversion. Lead initiatives in China and APAC with Chris.
• Digital In-Store Engagement: Bring digitally led engagement and animation in-store, especially in high-traffic points. Lead in APAC.

MINDEF

Permanent

Closing on 03 Oct 2025

What the role is

You drive MINDEF/SAF digitalisation efforts through strategic planning and transformation management at the enterprise level, advancing MINDEF/SAF digital maturity across all functional domains.

What you will be working on

• Explore and propose harmonised enterprise business, data, solutions, and technology architectures
• Research, develop, and maintain enterprise platform strategy and landscape
• Establish robust and scalable technology foundations that support long-term digitalisation objectives
• Manage enterprise platforms and ensure optimal performance and strategic value delivery
• Manage enterprise architecture working groups and governance committees
• Facilitate collaborative decision-making
• Collaborate with diverse stakeholders
• Plan and secure funding to support strategic initiatives
  Challenge(s)
• Working in fast-paced environment
• Managing diverse stakeholder expectations
• Ensuring strategic alignment across domains
• Delivering scalable technology foundations

What we are looking for

• Education in Information Technology (IT), Computer Science, Computer Engineering
• At least 2 years of IT development experience is preferred
• Experience in project management, project delivery or capabilities development roadmap planning
• Good understanding of IT system capabilities
• Strong communication and collaboration skills
• Proactive, analytical and result-oriented approach
• Customer-focused mindset
• Strong team player abilities
  Appointment will be commensurate with your experience.
  Only shortlisted candidates will be notified.

About MINDEF

The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor.
The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF's mission and ensure Singapore's security and stability. United by this common cause, our lines of defence complement each other to secure the prosperity and progress of our nation.

About your application process

This job is closing on 03 Oct 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and for other roles within MINDEF or the wider Public Service.

Overview
Join to apply for the
Manager (Digital Strategy & Transformation)
role at
Ministry of Defence of Singapore
What The Role Is
You drive MINDEF/SAF digitalisation efforts through strategic planning and transformation management at the enterprise level, advancing MINDEF/SAF digital maturity across all functional domains.
What You Will Be Working On
Explore and propose harmonised enterprise business, data, solutions, and technology architectures
Research, develop, and maintain enterprise platform strategy and landscape
Establish robust and scalable technology foundations that support long-term digitalisation objectives
Manage enterprise platforms and ensure optimal performance and strategic value delivery
Manage enterprise architecture working groups and governance committees
Facilitate collaborative decision-making
Collaborate with diverse stakeholders
Plan and secure funding to support strategic initiatives
Challenges
Working in fast-paced environment
Managing diverse stakeholder expectations
Ensuring strategic alignment across domains
Delivering scalable technology foundations
What We Are Looking For
Education in Information Technology (IT), Computer Science, Computer Engineering
At least 2 years of IT development experience is preferred
Experience in project management, project delivery or capabilities development roadmap planning
Good understanding of IT system capabilities
Strong communication and collaboration skills
Proactive, analytical and result-oriented approach
Customer-focused mindset
Strong team player abilities
Appointment will be commensurate with your experience.
Only shortlisted candidates will be notified.
Seniority level
Associate
Employment type
Full-time
Job function
Information Technology
Industries
Government Administration
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Manager, Digital Strategy & Governance page is loaded# Manager, Digital Strategy & Governancelocations:
Singapore - Suntec Tower 4time type:
Full timeposted on:
Posted Todayjob requisition id:
JR- **About FWD Group**FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 1828.For more information, please visitPURPOSESupporting key pillars of Group Digital Strategy & Governance (Digital Governance, Competitor Insights, Partnerships) and work with country stakeholdersKEY ACCOUNTABILITIES* Facilitate development and implementation of digitally enabled solutions to optimize sales and leads pipelines.* Support in digital strategy formulation, commercial due diligence for transactions, partnerships and new ventures.* Maintain a high degree of awareness and knowledge of technological and industry trends to ensure an outside-in perspective when defining our digital strategy.* Work with Group Digital and BUs to identify business uplift opportunities that have not yet been explored or defined by GO.* Measure all the leads coming into the 3 key digital channels managed by Group Digital (Omne, Cube, OneWeb), making sure the lead sources are improved.* Support the build of the leads solutioning, responsible for requirement gathering, delivery of digital leads solution.* Streamline processes to enhance operational efficiency, data accuracy, and control within existing and new digital solutions.* Monitor and analyse digital solution performance, providing actionable insights to drive continuous improvement.* Analyse and evaluate key industry developments, emerging trends, competitor insights and distil relevant implications.* Ensure compliance with data governance and security standards in digital initiatives.* Collaborate with cross-functional teams to explore and develop business cases for new commercial opportunities.QUALIFICATIONS / EXPERIENCE* Graduated from a recognised university, with major in business, finance, computer related major with strong communication skills* Hands-on experience in Insurance and domain expert* Experience with SaaS implementation, including vendor selection, configuration and user trainingKNOWLEDGE & SKILLS* Excellent communication skills, good English listening, speaking, reading, and writing skills. Knowledge of an Asian language is desirable* Excellent interpersonal skills to engage stakeholders and present complex ideas clearly* Proficient knowledge in using data visualisation tools such as Looker Studio, PowerBI,GA4,
and Tableau is an advantage.* Strong understanding for digital metrics and trends in digital channels* Work experience in insurance industry is preferred, with solid life insurance domain knowledge.* Familiar with both domestic and international insurance markets, and knowledge of digital trends in the insurance and banking industry* Equipped with the ability to analyze and solve problems, communication skills, and project planning capabilities.
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Overview

• Manage and implement digital strategies, enhancing existing capabilities and driving innovation.
• Develop and lead cross-functional teams, fostering Agile practices to streamline implementation processes and drive engagement.
• Design and execute digital projects, ensuring requirements meet business needs and deliver robust solutions.
• Maintain IT service quality, establish processes, and mitigate risks to ensure resilience and stability.

Requirements:

• A degree in Information Technology or equivalent field.
• At least 10 years of progressive experience in the financial industry, with expertise in IT, software development, and emerging technologies.
• Experience in management roles, including team coaching, goal setting, and objective planning.

About Us:

We strive for excellence and innovation. The ideal candidate will possess excellent leadership skills, be open to collaborative work styles, and focus on results-driven outcomes.

Product Manager / Assistant Manager – Digital Strategy (KFC Singapore)

Reports to: Senior Manager, Digital Strategy (Marketing)

Data-driven. Customer-obsessed. Product-powered. Be part of KFC’s digital future.

We’re looking for a data-driven Digital Product Owner to shape and scale KFC’s first-party digital experiences — from app & web ordering to loyalty, promotions, analytics, and customer service tools.

This role sits at the intersection of marketing, product, and technology , perfect for someone who makes decisions backed by numbers, not just gut feel.

• Turn business goals into product roadmaps, OKRs, and measurable impact.
• Drive cross-functional execution with Marketing, IT, Operations, and vendors.
• Use data, CRM, and experimentation to improve acquisition, retention, and customer satisfaction.
• Solve recurring customer pain points (failed payments, promo issues, unclear order status).
• Ensure compliance with data privacy, security, and brand standards .

• 3–7 years’ experience in product management, growth, or e-commerce/digital platforms.
• Proven track record shipping consumer-facing features end-to-end.
• Strong analytical mindset: defining metrics, reading dashboards, running experiments.
• Familiarity with SQL/Tableau/Power BI a plus.
• Collaborative communicator with bias to action, pragmatic problem-solving, and crisp documentation.

Shape KFC’s digital future, impacting millions of customers.

Fast-moving, data-informed, and experiment-friendly culture.

Ownership, visibility, and career growth in a global brand.

Only shortlisted candidates will be notified.

Please send your CV plus a short note on a digital product/feature you launched, your role, and the measurable outcome achieved.

Our client is a prominent player in theregionalevents and hospitality space, widely recognized for hosting large-scale international exhibitions, conferences, and corporate functions. With a reputation for operational excellence and innovation, the organization offers flexible event spaces, award-winning services, and advanced digital infrastructure, all designed to deliver seamless, high-impact experiences.
Contact information: Brendan Low. Please email your CV directly in Word format to
Note: due to the high number of applications only shortlisted candidates will be contacted. We regret to inform you that your application for this position was unsuccessful if you do not hear from us in the next 5 business days.
EA License: 16S8131
Recruiter License: R
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Digital Marketing Strategist Role

As a Digital Marketing Strategist, you will be responsible for developing and executing creative ideas and marketing strategies to enhance the company's brand presence and social media footprint. Your role will involve conceptualizing innovative solutions to engage audiences and drive sales.

Key Responsibilities:

• Developing and implementing comprehensive digital marketing plans
• Conceptualizing engaging content across various social media platforms
• Photographing and videography for company content
• Designing graphics and editing videos for promotional purposes
• Creating banners, EDMs, and posters for advertising campaigns
• Managing ad spend and lead generation through recruitment and sales channels
• Improving Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Exploring new platforms and opportunities to expand the company's reach

Requirements:

• A minimum local diploma in marketing, design, or a related field
• At least 2 years of experience in digital marketing
• Creative yet appropriate ideas for social media presence
• Ability to identify areas of improvement in social media and execute them effectively
• Proficiency in designing tools such as Canva, Adobe, Premiere Pro, and Capcut
• Knowledgeable in leads generation or Facebook Ads Manager
• Able to meet deadlines, work independently, respond promptly, and efficiently
• 1 year contract renewal basis
• Must possess own laptop for work

Business function

As a digital centre of excellence - the Digital Strategy & Development team is responsible for initiating, planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue. We are looking for a teammate who takes challenges positively, enjoys creative problem-solving, is highly analytical, and believes there is always a solution when there is a problem.

This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and proven strategic planning, project management and campaign execution capabilities.

We look forward to having you join our team and be part of our ad transformation journey.

Key Responsibilities:

• Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
• Co-develop digital initiatives, manage projects with other units in the Marketing & Media Solutions Division and across SPH Media to scale up SPH digital media performance.
• Work with the stakeholders, such as the Tech team to collect, understand and analyse structure and unstructured data to have a single view for effective business decisions.
• Perform a COE (centre of excellence) role to provide digital marketing/media Solutions, and insights, disseminate that knowledge within the division.
• Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
• Play an important role in all ad transformation activities, contributing to the business growth