1,180 Demand Generation jobs in Singapore

Workiva is looking for a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. In this critical role, you will architect and execute innovative, multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth.
By partnering cross-functionally with sales, inside sales, product marketing, field, creative and content teams, you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.
What You Will Do
Campaign Strategy & Execution Design, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads
Marketing Automation & Technology Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation. Ensure the seamless flow of qualified leads to the sales and inside sales team.
Performance Analysis & Reporting Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue. Use data-driven insights to continuously test and improve campaign effectiveness and ROI
Sales & Marketing Alignment Partner closely with sales, inside sales and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials
Audience and Market Expertise Develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant and compelling
Manage website and social media operations including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics
Collaborate with global teams to localize and curate various content types, including articles, infographics, and case studies
What You Will Need
Minimum Requirements Minimum of 10 years’ experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector. Bachelor’s degree in Marketing, Business, or a related field.
Preferred Qualifications Marketing Automation Proficiency: Deep, hands-on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua). Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan. Proficiency in English and Japanese or Mandarin languages would be an added advantage to communicate with our customers in the region. Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights. Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense. Platform Management: Experience in managing Content Management Systems and social media platforms. Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly. Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams. Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
#J-18808-Ljbffr

Demand Generation Specialist page is loaded
Demand Generation Specialist Apply locations Singapore time type Full time posted on Posted 8 Days Ago job requisition id JR-05412
Summary
As the Demand Generation Specialist for our APAC region, you will be responsible for leading the planning and execution of strategic marketing campaigns and go-to-market initiatives that support pipeline growth, customer acquisition, and product adoption that span lead generation and product marketing functions. The role requires deep collaboration with regional marketing and global HQ specialist teams, aligning marketing strategy with sales outcomes. Job description
RESPONSIBILITIES:
Demand Generation
Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
Plan, execute, and optimize multi-channel campaigns across digital, social media, email, content syndication, webinars, and traditional advertising.
Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce compelling campaign content and lead magnets.
Manage and monitor marketing program performance in close cooperation with internal teams and external partners.
Identify opportunities to improve marketing effectiveness through audience targeting, funnel optimization, and enhanced campaign processes.
Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
Report regularly on campaign performance, marketing ROI, and funnel progression; recommend optimization strategies.
Develop and manage content assets such as web copy, blogs, landing pages, banners, and email templates with support from internal or agency creative teams.
Manage marketing automation tools and CRM platforms to support lead nurturing, scoring, and sales alignment.
Utilize and track marketing budgets effectively, ensuring cost efficiency and maximum impact.
Ensure campaign and contact data is updated and maintained in the CRM system.
Collaborate with HQ and global teams to align campaigns with product priorities and best practices.
Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
Product Marketing
Partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns.
Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
Translate complex product features into clear customer benefits and pain point solutions.
Create and localize product marketing content – blogs, technical briefs, white papers, sales decks and battle cards etc
Adapt global marketing assets to suit local language and context in collaboration with localization copywriters.
Conduct market and competitor research, including third-party testing analysis, to guide positioning and sales enablement.
Develop localized product pricing recommendations in coordination with the HQ pricing team.
Represent ESET at events, trade shows, and PR initiatives to promote solutions and gather market insights.
Evaluate the effectiveness of go-to-market strategies and suggest data-driven improvements.
Serve as the primary point of contact for product marketing in the region—facilitating communication, updates, and escalations between HQ and field teams.
Provide marketing input to analyst reports, and generate strategic recommendations based on projected market and buyer trends.
REQUIREMENTS:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Knowledge and proficiency as well as min. 5 to 8 years’ hands-on experience in digital marketing, marketing programs in the B2B segment, with a focus on demand generation, lead management processes, reporting and marketing systems.
Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
Strong understanding of digital marketing channels and strategies (e.g., SEO, SEM, social media, email marketing, and paid advertising).
Excellent analytical skills, with the ability to interpret data and draw actionable insights.
Experience with A/B testing and optimizing campaigns based on data-driven insights.
Results-driven with a very strong ability to analyse quantitative data to determine program effectiveness, ROI, forecasting - a unique blend of business, marketing, and technical acumen.
Proficient in Microsoft Excel and web analytics tools.
Detail-oriented, metric and results driven, with strong analytical skills.
Ability to travel as required.
#LI-PY1 #LI-Hybrid #mid-senior
Benefits
Health & well-being
Comprehensive health insurance:
Coverage that includes dental care, to keep you at your best
Gym perks: Subsidized gym membership to release endorphins at one of Singapore’s premium gyms
Family
Team sprit & recognition:
Regular cohesive, team-events that bring everyone together
Time to recharge:
Generous leave policies for vacations and all of life’s big moments
Office
Modern office perks:
Award-winning facilities that recharges the body, mind and soul
Centrally located:
Located right in the heart of Singapore’s CBD, amidst greenery and mouth-watering food options
Other
Hybrid work culture:
Remote work arrangements that balance personal commitments and face/face time with co-workers
Fuel your growth:
Access to world-class learning platforms and development opportunities
Primary location
Singapore Additional locations
Time type
Full time
Get to know us:
This is an option for candidates who haven't found any interesting job opening and would like to send us their CV.
#J-18808-Ljbffr

Workiva is looking for a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. In this critical role, you will architect and execute innovative, multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth.

You will be the subject matter expert on our marketing technology stack, using your analytical prowess to optimize every stage of the funnel. By partnering cross-functionally with sales, inside sales, product marketing, field, creative and/or content teams you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.

Job Description

Workiva is looking for a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. In this critical role, you will architect and execute innovative, multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth.You will be the subject matter expert on our marketing technology stack, using your analytical prowess to optimize every stage of the funnel. By partnering cross-functionally with sales, inside sales, product marketing, field, creative and/or content teams, you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.

• What You Will Do
  Campaign Strategy & Execution: Design, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads
  Marketing Automation & Technology: Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation. Ensure the seamless flow of qualified leads to the sales and inside sales team.
  Performance Analysis & Reporting: Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue. Use data-driven insights to continuously test and improve campaign effectiveness and ROI
  Sales & Marketing Alignment: Partner closely with sales, inside sales and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials
  Audience and Market Expertise: Develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant and compelling
  Manage website and social media operations, including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics
  Collaborate with global teams to localize and curate various content types, including articles, infographics, and case studies
• What You Will Need
  Minimum Requirements
  Minimum of 10 years’ experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector
  Bachelor’s degree in Marketing, Business, or a related field
  Preferred Qualifications
  Marketing Automation Proficiency: Deep, hands-on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua).
  Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan
  Proficiency in English and Japanese or Mandarin languages would be an added advantage to communicate with our customers in the region
  Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights.
  Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense
  Platform Management: Experience in managing Content Management Systems and social media platforms
  Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly
  Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams
  Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced

No Relocation Assistance Offered

Job Number # Singapore, Singapore, Singapore

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

JOB SUMMARY:

We are seeking a dynamic and results-oriented Omnichannel Demand Generation Lead to develop and execute a holistic, data-driven strategy to drive consumer demand and revenue across all channels in the Asia-Pacific region. This is a pivotal role in bringing to life our omnichannel demand capabilities across the division and driving demand generation for strategic initiatives within the region. The successful candidate will be hands-on and responsible for designing, implementing, and optimizing marketing campaigns that spans across online and offline channels. As one of the key drivers of growth, you will focus on leveraging data, AI and technology to create personalized and impactful omni-experiences that accelerate business outcomes.

Main Responsibilities

• Omnichannel Strategy & Execution:: Develop a comprehensive omnichannel demand generation strategy with the Commercial Departments for the region, focusing on key strategic priorities.
• Regional Capability Building: Act change agent for omnichannel demand generation within Asia Pacific. This involves working with the division and hubs/subs teams to upskill, provide best practices, and introduce new capabilities and technologies to enhance their marketing effectiveness.
• Cross-Functional Collaboration: Work closely with brand, creative, digital, and regional marketing teams to ensure seamless integration of media strategies with overall marketing initiatives. Work closely with our Customer development teams to ensure seamless omni-channel campaigns.
• Technology & Innovation: Identify and champion the adoption of new marketing technologies and platforms (MarTech) that can enhance our omnichannel capabilities. Stay current with industry trends and competitor activities to ensure we maintain a competitive edge. Able to leverage the online and offline consumer data & insight to identify the key shopper behavior and generate business opportunities.
• Content & Creative Oversight: Guide the creation of compelling content and creative assets that resonate with target audiences across different channels and stages of the buyer's journey. Ensure brand consistency and messaging alignment across all campaigns.

About You

• Throughout your career you would have demonstrated your ability to build and lead social media brand, content / community, and paid media strategies (including KOL and Influencer management) to drive business growth and build brands
• You have deep understanding of, and outspoken opinions on, the latest trends, technology, and learning cases from around the world that we should apply to our brands in APAC
• You are a passionate team player who enjoys collaborating in cross-functional teams of specialists to raise the bar on communications and do the right thing for our brands
• You are fluent in the language of media metrics, prioritized KPIs, and full-funnel communications planning.
• You have experience across all media channels and touchpoints, TV, digital, social and others.
• You are an outstanding communicator who can rally a broad team around your vision, and who inspires and motivates people to push beyond their comfort zones

Desirable Experience

• Proven Experience: 10+ years of experience in B2CB2B demand generation, with a minimum of 5 years in a regional or global omnichannel focused role.
• Strategic & Tactical Skills: Demonstrated ability to build and execute a holistic demand generation strategy from the ground up. Hands-on experience with a wide range of marketing channels, including paid search, social media, SEO, email marketing, and account-based marketing (ABM).
• Leadership & Communication: Strong leadership skills with a track record of influencing and collaborating with diverse, cross-functional teams. Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Data-Driven Mindset: Proficient in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics, marketing automation dashboards) and CRM systems (e.g., Salesforce, HubSpot). Strong analytical skills with the ability to translate data into strategic recommendations.
• MarTech Expertise: Familiarity with marketing automation platforms (e.g., Marketo, Pardot, HubSpot) and sales engagement tools (e.g., SalesLoft, Outreach). Experience with data management platforms (DMPs) or customer data platforms (CDPs) is a significant plus.

Results-Oriented: A self-starter who is highly motivated, results-driven, and thrives in a fast-paced, dynamic environment. Proven track record of meeting and exceeding demand generation goals.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

Who we are:

MarketOne works with some of the world's most dynamic companies, transforming the way they do marketing from an enabler to a driver of business success. We're helping organisations to evolve from outdated outbound marketing to a fully measurable inbound engine.   We believe prospects should be engaged the way we'd like to be ourselves. That means two-way conversations rather than one-way communication, using content rather than 'concepts' and valuing usefulness over entertainment. We believe that creativity is a means to an end (not the end in itself). And the same goes for strategy.

Job Summary:

We are seeking an experienced and results-driven Senior Demand Generation Specialist to join our dynamic team. This role is pivotal in driving business growth through proactive outbound prospecting, nurturing leads, and supporting business development efforts. Additionally, the successful candidate will play a key role in mentoring and training junior staff, fostering a high-performing demand generation team.

This is a part time roll but has flexibility to become a full time role for the right candidate.

Key Responsibilities:

• Lead Generation & Qualification:

• Conduct outbound calls to engage potential B2B prospects, qualifying them based on predefined criteria.

• Maintain a strong understanding of our products, services, and value propositions to effectively communicate with prospects.
• Identify and nurture high-quality leads and opportunities for the sales team.

• Business Development Support:

• Collaborate with the business development team to enhance lead conversion and improve sales pipeline performance.

• Provide insights on market trends, customer pain points, and competitor activity to refine outreach strategies.
• Assist in developing demand generation campaigns in alignment with the company's growth objectives.

• Mentoring & Training:

• Support and coach junior team members in best practices for prospecting, objection handling, and lead qualification.

• Conduct training sessions to improve team performance and knowledge of demand generation strategies.
• Act as a point of escalation and provide guidance on complex lead generation challenges.

• Process Improvement & Reporting:

• Monitor and analyze key performance metrics, reporting insights and recommendations to leadership.

• Ensure CRM data integrity by accurately logging prospect interactions and tracking lead progression.
• Suggest and implement improvements in outreach scripts, call strategies, and engagement processes.

Required Skills & Experience:

• Proven experience (2+ years) in tele-based demand generation, inside sales, or outbound lead generation in a B2B environment.
• Strong communication and persuasion skills, with the ability to build rapport quickly.
• Experience in training, mentoring, or leading a sales/demand generation team.
• Proficiency in CRM tools and sales engagement platforms. (e.g., Salesforce, Drift, Outreach)
• Ability to analyze performance metrics and optimize outreach strategies.
• Self-motivated with a proactive approach to problem-solving and process improvement.

Preferred Qualifications:

• Experience in multi-channel demand generation tactics, including email and social selling.
• Familiarity with account-based marketing (ABM) principles.
• Technology savvy and ability understand complex IT solutions.

Requisition ID Posted 09/25/2025 - Marketing - Singapore - Singapore - Singapore - Colgate-Palmolive - Travel - up to 10% of time - Hybrid

No Relocation Assistance Offered

Job Number # Singapore, Singapore, Singapore

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

JOB SUMMARY:

We are seeking a dynamic and results-oriented Omnichannel Demand Generation Lead to develop and execute a holistic, data-driven strategy to drive consumer demand and revenue across all channels in the Asia-Pacific region. This is a pivotal role in bringing to life our omnichannel demand capabilities across the division and driving demand generation for strategic initiatives within the region. The successful candidate will be hands-on and responsible for designing, implementing, and optimizing marketing campaigns that spans across online and offline channels. As one of the key drivers of growth, you will focus on leveraging data, AI and technology to create personalized and impactful omni-experiences that accelerate business outcomes.

Main Responsibilities

• Omnichannel Strategy & Execution:: Develop a comprehensive omnichannel demand generation strategy with the Commercial Departments for the region, focusing on key strategic priorities.

• Regional Capability Building: Act change agent for omnichannel demand generation within Asia Pacific. This involves working with the division and hubs/subs teams to upskill, provide best practices, and introduce new capabilities and technologies to enhance their marketing effectiveness.

• Cross-Functional Collaboration: Work closely with brand, creative, digital, and regional marketing teams to ensure seamless integration of media strategies with overall marketing initiatives. Work closely with our Customer development teams to ensure seamless omni-channel campaigns.

• Technology & Innovation: Identify and champion the adoption of new marketing technologies and platforms (MarTech) that can enhance our omnichannel capabilities. Stay current with industry trends and competitor activities to ensure we maintain a competitive edge. Able to leverage the online and offline consumer data & insight to identify the key shopper behavior and generate business opportunities.

• Content & Creative Oversight: Guide the creation of compelling content and creative assets that resonate with target audiences across different channels and stages of the buyer's journey. Ensure brand consistency and messaging alignment across all campaigns.

About You

• Throughout your career you would have demonstrated your ability to build and lead social media brand, content / community, and paid media strategies (including KOL and Influencer management) to drive business growth and build brands
• You have deep understanding of, and outspoken opinions on, the latest trends, technology, and learning cases from around the world that we should apply to our brands in APAC
• You are a passionate team player who enjoys collaborating in cross-functional teams of specialists to raise the bar on communications and do the right thing for our brands
• You are fluent in the language of media metrics, prioritized KPIs, and full-funnel communications planning.
• You have experience across all media channels and touchpoints, TV, digital, social and others.
• You are an outstanding communicator who can rally a broad team around your vision, and who inspires and motivates people to push beyond their comfort zones

Desirable Experience

• Proven Experience: 10+ years of experience in B2CB2B demand generation, with a minimum of 5 years in a regional or global omnichannel focused role.
• Strategic & Tactical Skills: Demonstrated ability to build and execute a holistic demand generation strategy from the ground up. Hands-on experience with a wide range of marketing channels, including paid search, social media, SEO, email marketing, and account-based marketing (ABM).
• Leadership & Communication: Strong leadership skills with a track record of influencing and collaborating with diverse, cross-functional teams. Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Data-Driven Mindset: Proficient in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics, marketing automation dashboards) and CRM systems (e.g., Salesforce, HubSpot). Strong analytical skills with the ability to translate data into strategic recommendations.
• MarTech Expertise: Familiarity with marketing automation platforms (e.g., Marketo, Pardot, HubSpot) and sales engagement tools (e.g., SalesLoft, Outreach). Experience with data management platforms (DMPs) or customer data platforms (CDPs) is a significant plus.

Results-Oriented: A self-starter who is highly motivated, results-driven, and thrives in a fast-paced, dynamic environment. Proven track record of meeting and exceeding demand generation goals.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.

They are strengthening their regional digital marketing team and are looking for a Demand Generation and ABM specialist to be based in the Singapore office. You will be a part of our APAC Digital Demand Marketing team and will be working with various marketing teams to conceptualize, create and build customized multi-touch email marketing campaigns, and targeted ABM programs. Post email campaigns, part of your job scope would also be to report on email performance metrics to optimize future campaigns.

Salary Range: SGD 4000 - SGD 5000

Job Responsibilities

• Conceptualize and craft email campaigns, including developing and building email HTML, reporting, database management, and list segmentation with strong change management skills
• Develop and execute multi-channel ABM campaigns. Developing strategy, stakeholder alignment, and project management
• Proactively maintain the data integrity of our email database, establish email flow rules and implement operational workflows to regularly scrub the database
• Develop data-driven campaigns and perform fast-cycle A/B testing
• Configure IP warming and IP reputation maintenance to improve email deliverability and engagement rates for various Asia Pacific countries
• Continuously evaluate and suggest improvements for email solutions and email campaign process and workflow
• Stay ahead of current and upcoming industry platforms, standards and trends
• Provide regular analysis, reporting and updates for multi-touch campaigns
• Develop and build good working relationships with internal teams, and external agencies

The Candidate

You have strong passion in crafting email marketing/ ABM campaigns and want to make a significant impact to grow the business. You are detail oriented, always on the lookout for ways to improve current workflows to be more efficient. You are strategic, analytical, and capable of providing actionable insights to deliver targeted campaigns.

Working for a fast-paced tech startup excites you; you want to have the opportunity to own the regional email marketing and ABM strategy and execution. You are a team player and love working with smart creative and motivated people.

Job Requirements

• Bachelor's or higher Degree
• At least 1-3 years of previous B2B experience in an email marketing role
• Strong experience in marketing automation tools e.g. Marketo (preferred), Eloqua, and SFDC or any other CRM tools
• Experience with ABM tools e.g. Demandbase, 6sense.
• Experience in crafting and implementing multi-touch email campaigns for events, product launches, email nurture, targeted campaigns, and other digital marketing activities
• Good knowledge of the Martech, web and social media landscape would be a plus
• Hands on experience with Integrate Marketing Campaigns leveraging Paid, Own and Earned channels
• Hands on experience with Google Ads, LinkedIn Ads and Facebook Business Manager
• Independent and resourceful problem solver who proactively seeks out solutions
• Ability to ensure a high level of accuracy and details in reporting
• Ability to work in a fast-paced environment, and loves challenges
• Ability to excel both independently as well as part of a team
• Practices outstanding time management
• Excellent people skills with an upbeat and enthusiastic attitude

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.