3,904 Customer Retention jobs in Singapore

Senior Executive ~ Assistant Manager, Customer Marketing Specialist (Customer Retention) page is loadedSenior Executive ~ Assistant Manager, Customer Marketing Specialist (Customer Retention) Apply locations Singapore time type Full time posted on Posted 23 Days Ago job requisition id JR-118006

We look for the risk-takers , the collaborators , the inspired and the inspirational . We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application . Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities .

As the Customer Marketing Specialist (Customer Retention), you will play a key role in developing and executing data-driven CRM strategies under the My Sony Rewards loyalty program . This role focuses on strengthening customer engagement, increasing product registration, and driving retained sales through effective lifecycle marketing.

Reporting to the Digital & Customer Marketing Manager, you will work closely with the Customer Acquisition Specialist to build a full-funnel customer marketing program — from onboarding to long-term loyalty. You’ll collaborate with cross-functional teams and manage performance-driven CRM campaigns that are insight-led, system-integrated, and customer-first.

What you will be doing

• Lead the CRM and retention strategy under the My Sony Rewards loyalty program, with direct accountability for key KPIs: product registration ratio, email performance, and retained sales.
• Work closely with the Customer Acquisition Specialist to build and execute the end-to-end customer marketing program , ensuring seamless integration across acquisition, onboarding, engagement, and retention touchpoints.
• Analyse customer behaviour across multiple touchpoints such as website activity, EDM interactions, and workshop participation, to identify conversion opportunities and segmentation strategies.
• Develop and refine data-driven customer journeys based on behavioural insights, working with internal stakeholders to drive engagement and conversions at key moments.
• Strategically manage and optimise the My Sony Rewards loyalty program , ensuring its mechanics, communications, and reward structures drive customer loyalty and lifetime value.
• Collaborate with internal stakeholders (Product Marketing, Sales, Digital, Customer Service, etc.) to ensure CRM initiatives are aligned with business priorities and deliver integrated consumer experiences.
• Lead the planning and execution of lifecycle email campaigns via Salesforce Marketing Cloud — including segmentation, targeting, content coordination, and A/B testing — to maximise engagement and conversions.
• Own the CRM campaign calendar , ensuring timely, relevant communications tailored to product lifecycle stages and customer segments.
• Monitor and report on CRM performance monthly , using tools such as Power BI, SQL, and CDP platforms to analyse trends, evaluate impact, and refine strategy.
• Ensure data accuracy and compliance , serving as the final checkpoint for Personal Information Management (PIM) and data validation before EDM deployment.
• Partner with system and tech teams to support the enhancement of the My Sony Rewards portal, including content updates and user experience improvements.
• Understand and work across multiple data systems including Salesforce Marketing Cloud, CDP (Customer Data Platform), loyalty databases, and APIs that connect customer journeys across platforms.

What you should have

• A Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in CRM, customer retention, loyalty marketing, or digital marketing roles, ideally in consumer-focused industries.
• Proven experience in email marketing execution, lifecycle campaign planning, and customer journey mapping.
• Strong working knowledge of Salesforce Marketing Cloud or similar CRM/marketing automation platforms.
• Strong analytical skills with working knowledge of SQL, Power BI, and CDP systems.
• Understanding of APIs and data flows across marketing, loyalty, and customer databases.
• Excellent attention to detail in managing personal data, campaign Quality Assurance, and compliance checkpoints.
• Proficiency in Microsoft Excel, Microsoft Power BI and familiarity with HTML for email is a plus.

What will help you succeed

• A strategic mindset with the ability to connect CRM activities to business outcomes and revenue growth.
• A consumer-first mindset with a passion for understanding customer behaviour and building long-term value.
• Excellent stakeholder management skills, with the ability to influence, align priorities, and drive collaboration across teams.
• Data-savvy, analytical, and proactive in optimising campaign performance and customer engagement.
• Able to balance big-picture planning with hands-on execution, and adapt in a fast-paced, matrixed environment.
• A self-starter with strong ownership and accountability in delivering high-quality work.

Fill the world with emotion, through the power of creativity and technology.

Pioneer the future with dreams and curiosity.

Diversity

Pursue the creation of the very best by harnessing diversity and varying viewpoints.

Integrity & Sincerity

Earn the trust for the Sony brand through ethical and responsible conduct.

Sustainability

Fulfill our stakeholder responsibilities through disciplined business practices.

Senior Executive ~ Assistant Manager, Customer Marketing Specialist (Customer Retention) page is loaded

Senior Executive ~ Assistant Manager, Customer Marketing Specialist (Customer Retention)

We look for the risk-takers , the collaborators , the inspired and the inspirational . We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application . Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities .

As the Customer Marketing Specialist (Customer Retention), you will play a key role in developing and executing data-driven CRM strategies under the My Sony Rewards loyalty program . This role focuses on strengthening customer engagement, increasing product registration, and driving retained sales through effective lifecycle marketing.

Reporting to the Digital & Customer Marketing Manager, you will work closely with the Customer Acquisition Specialist to build a full-funnel customer marketing program — from onboarding to long-term loyalty. You’ll collaborate with cross-functional teams and manage performance-driven CRM campaigns that are insight-led, system-integrated, and customer-first.

What you will be doing

• Lead the CRM and retention strategy under the My Sony Rewards loyalty program, with direct accountability for key KPIs: product registration ratio, email performance, and retained sales.
• Work closely with the Customer Acquisition Specialist to build and execute the end-to-end customer marketing program , ensuring seamless integration across acquisition, onboarding, engagement, and retention touchpoints.
• Analyse customer behaviour across multiple touchpoints such as website activity, EDM interactions, and workshop participation, to identify conversion opportunities and segmentation strategies.
• Develop and refine data-driven customer journeys based on behavioural insights, working with internal stakeholders to drive engagement and conversions at key moments.
• Strategically manage and optimise the My Sony Rewards loyalty program , ensuring its mechanics, communications, and reward structures drive customer loyalty and lifetime value.
• Collaborate with internal stakeholders (Product Marketing, Sales, Digital, Customer Service, etc.) to ensure CRM initiatives are aligned with business priorities and deliver integrated consumer experiences.
• Lead the planning and execution of lifecycle email campaigns via Salesforce Marketing Cloud — including segmentation, targeting, content coordination, and A/B testing — to maximise engagement and conversions.
• Own the CRM campaign calendar , ensuring timely, relevant communications tailored to product lifecycle stages and customer segments.
• Monitor and report on CRM performance monthly , using tools such as Power BI, SQL, and CDP platforms to analyse trends, evaluate impact, and refine strategy.
• Ensure data accuracy and compliance , serving as the final checkpoint for Personal Information Management (PIM) and data validation before EDM deployment.
• Partner with system and tech teams to support the enhancement of the My Sony Rewards portal, including content updates and user experience improvements.
• Understand and work across multiple data systems including Salesforce Marketing Cloud, CDP (Customer Data Platform), loyalty databases, and APIs that connect customer journeys across platforms.

What you should have

• A Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in CRM, customer retention, loyalty marketing, or digital marketing roles, ideally in consumer-focused industries.
• Proven experience in email marketing execution, lifecycle campaign planning, and customer journey mapping.
• Strong working knowledge of Salesforce Marketing Cloud or similar CRM/marketing automation platforms.
• Strong analytical skills with working knowledge of SQL, Power BI, and CDP systems.
• Understanding of APIs and data flows across marketing, loyalty, and customer databases.
• Excellent attention to detail in managing personal data, campaign Quality Assurance, and compliance checkpoints.
• Proficiency in Microsoft Excel, Microsoft Power BI and familiarity with HTML for email is a plus.

What will help you succeed

• A strategic mindset with the ability to connect CRM activities to business outcomes and revenue growth.
• A consumer-first mindset with a passion for understanding customer behaviour and building long-term value.
• Excellent stakeholder management skills, with the ability to influence, align priorities, and drive collaboration across teams.
• Data-savvy, analytical, and proactive in optimising campaign performance and customer engagement.
• Able to balance big-picture planning with hands-on execution, and adapt in a fast-paced, matrixed environment.
• A self-starter with strong ownership and accountability in delivering high-quality work.

About Us

Purpose

Fill the world with emotion, through the power of creativity and technology.

Values

Pioneer the future with dreams and curiosity.

Diversity

Pursue the creation of the very best by harnessing diversity and varying viewpoints.

Integrity & Sincerity

Earn the trust for the Sony brand through ethical and responsible conduct.

Sustainability

Fulfill our stakeholder responsibilities through disciplined business practices.

Select how often (in days) to receive an alert:

The Client Relations Associate is primarily responsible for providing customer service relative to account opening, time deposits, client inquiries, after sales service, accurate, efficient and timely processing of over-the-counter transactions pertaining to deposits, withdrawals, payments, foreign currencies, remittances and miscellaneous transactions.

The Responsibilities we will trust you with:

• Performs start and end of day banking activities.
• Processes Fund transfers/CBL and over-the-counter transactions pertaining to cash and check deposits, withdrawals, encashments, foreign currencies, inward/outward remittances and other miscellaneous transactions and makes decisions up to $ 30K SGD.
• Monitors maturities of Time Deposits and coordinates with clients for instructions.
• Briefs, orients prospective clients on bank products and services, cross-sells bank products and provides service by actively volunteering assistance.
• Acts as Junior Marketing Officer, organize and support marketing events, speaks with clients and as an alternate for Loans Operations and Treasury Operations and as Liaison Officer for Singapore clients and branches in the Philippines.
• Ensures confidentiality of own password in all assigned systems and compliance to Bank’s policies and procedures, KYC and AMLA requirements, Data Privacy and Service Quality Standards of the bank.
• Handles small projects and performs other duties assigned from time to time.

The Qualifications you should have:

• Bachelor’s degree relevant to the job, preferably in Business Management
• Three (3) years customer service experience from a bank having sufficient experience to respond and assist customers with inquiries and process transactions correctly and efficiently in accordance with policies and procedures including KYC requirements.
• Effective oral and written communications skills
• Good problem solving and numerical skills

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 22715

The BDO, BDO Unibank, and other BDO-related trademarks are owned by BDO Unibank, Inc. BDO Unibank Inc. All Rights Reserved.

Job Mandate

The Client Relations Associate is primarily responsible for providing customer service related to account opening, time deposits, client inquiries, after-sales service, and the accurate, efficient, and timely processing of over-the-counter transactions such as deposits, withdrawals, payments, foreign currencies, remittances, and miscellaneous transactions.

Duties & Responsibilities

1. Performs start and end of day banking activities.
2. Processes over-the-counter transactions related to cash and check deposits, withdrawals, encashments, foreign currencies, remittances, and other miscellaneous transactions, with decision-making authority up to $30K SGD.
3. Monitors maturities of Time Deposits and coordinates with clients for instructions.
4. Briefs and orients prospective clients on bank products and services, cross-sells bank products, and provides active assistance to clients.
5. Acts as Junior Marketing Officer, organizing and supporting marketing events, engaging with clients, and serving as an alternate for Loans Operations and Treasury Operations, as well as a Liaison Officer for Singapore clients and branches in the Philippines.
6. Ensures confidentiality of passwords in all assigned systems and compliance with the bank’s policies, procedures, KYC and AMLA requirements, Data Privacy, and Service Quality Standards.
7. Handles small projects and performs other duties as assigned.

Job Mandate

The Client Relations Associate is primarily responsible for providing customer service related to account opening, time deposits, client inquiries, after-sales service, and the accurate, efficient, and timely processing of over-the-counter transactions such as deposits, withdrawals, payments, foreign currencies, remittances, and miscellaneous transactions.

Duties & Responsibilities

• Performs start and end of day banking activities.
• Processes over-the-counter transactions related to cash and check deposits, withdrawals, encashments, foreign currencies, remittances, and other miscellaneous transactions, with decision-making authority up to $30K SGD.
• Monitors maturities of Time Deposits and coordinates with clients for instructions.
• Briefs and orients prospective clients on bank products and services, cross-sells bank products, and provides active assistance to clients.
• Acts as Junior Marketing Officer, organizing and supporting marketing events, engaging with clients, and serving as an alternate for Loans Operations and Treasury Operations, as well as a Liaison Officer for Singapore clients and branches in the Philippines.
• Ensures confidentiality of passwords in all assigned systems and compliance with the bank’s policies, procedures, KYC and AMLA requirements, Data Privacy, and Service Quality Standards.
• Handles small projects and performs other duties as assigned.

Select how often (in days) to receive an alert:

The Client Relations Associate is primarily responsible for providing customer service relative to account opening, time deposits, client inquiries, after sales service, accurate, efficient and timely processing of over-the-counter transactions pertaining to deposits, withdrawals, payments, foreign currencies, remittances and miscellaneous transactions.

The Responsibilities we will trust you with:

• Performs start and end of day banking activities.
• Processes Fund transfers/CBL and over-the-counter transactions pertaining to cash and check deposits, withdrawals, encashments, foreign currencies, inward/outward remittances and other miscellaneous transactions and makes decisions up to $ 30K SGD.
• Monitors maturities of Time Deposits and coordinates with clients for instructions.
• Briefs, orients prospective clients on bank products and services, cross-sells bank products and provides service by actively volunteering assistance.
• Acts as Junior Marketing Officer, organize and support marketing events, speaks with clients and as an alternate for Loans Operations and Treasury Operations and as Liaison Officer for Singapore clients and branches in the Philippines.
• Ensures confidentiality of own password in all assigned systems and compliance to Bank’s policies and procedures, KYC and AMLA requirements, Data Privacy and Service Quality Standards of the bank.
• Handles small projects and performs other duties assigned from time to time.

The Qualifications you should have:

• Bachelor’s degree relevant to the job, preferably in Business Management
• Three (3) years customer service experience from a bank having sufficient experience to respond and assist customers with inquiries and process transactions correctly and efficiently in accordance with policies and procedures including KYC requirements.
• Effective oral and written communications skills
• Good problem solving and numerical skills

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 22715

The BDO, BDO Unibank, and other BDO-related trademarks are owned by BDO Unibank, Inc. BDO Unibank Inc. All Rights Reserved.

Job Title:

We are seeking a talented Client Relations Specialist to join our team.

About the Role:

This is a fantastic opportunity for a skilled professional to take on a key role in delivering exceptional customer experiences, managing freight operations, and preparing shipping documents.

The ideal candidate will have strong communication skills, knowledge of logistics and supply chain management, and proficiency in MS Office Suite.

Main Responsibilities:

• Act as the primary point of contact for customers, providing timely updates and resolving any shipment-related issues.
• Coordinate end-to-end freight processes, including booking, documentation, and delivery coordination.
• Prepare and verify shipping documents to ensure accuracy and compliance with customs regulations and company policies.
• Identify process inefficiencies and suggest improvements to enhance efficiency and service quality.
• Support the sales team by assisting with quotation preparation, freight rate inquiries, and other tasks as needed.

Requirements:

• Education: Diploma or degree in Logistics, Supply Chain Management, Business, or a related field.
• Skills & Competencies:
  Strong communication skills
  Knowledge of freight documentation, customs regulations, and industry best practices
  Proficiency in MS Office Suite

Key Skills:

• Freight documentation and customs regulations
• Logistics and supply chain management
• Customer relations and communication
• MS Office Suite (Word, Excel, Outlook)

What We Offer:

• A dynamic work environment with opportunities for growth and development
• Competitive compensation and benefits package
• Ongoing training and support to enhance your skills and knowledge

Our client is a leading energy company in Singapore. They are looking for a Client Relations Officer to assist their team for the next phase of their business. They are located in the Central - easily accessible.

Responsibilities:

• Manage a portfolio of customer accounts with ongoing support and engagement
• Prepare quotations, proposals, and customer-facing documents
• Assist in meeting team targets through excellent account service and follow-up
• Build strong, long-term relationships with clients to foster loyalty
• Coordinate with internal teams to ensure timely and accurate support
• Maintain documentation and records to ensure compliance with account processes

Requirements:

• Diploma in any discipline
• Service- or results-oriented with strong initiative
• Reliable, detail-oriented, and organised
• Excellent interpersonal and communication skills

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

We regret that only shortlisted candidate will be notified.

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