125 Customer Loyalty jobs in Singapore

Marketing Assistant Position

We are seeking a highly motivated and creative Marketing Assistant to join our team. This role will provide support to the Marketing team in developing and implementing marketing strategies for our F&B businesses.

The ideal candidate will have strong communication and interpersonal skills, be proficient in Adobe Creative Suite, and have a keen interest in marketing and graphic design. They will also be able to commit to at least 4-6 months and be a hands-on team player with a positive attitude and willingness to learn.

This is an excellent opportunity for someone who wants to gain experience in the field of marketing and make a real impact in the industry.

Key Responsibilities:

• Assist the marketing team in planning, developing, and executing marketing campaigns
• Design and create visual materials such as brochures, posters, and social media graphics
• Manage and update our social media platforms to ensure consistency and adherence to brand standards
• Plan and execute photo shoots and video production to support marketing and promotional activities
• Develop and implement customer acquisition and retention strategies
• Keep up-to-date on consumer habits and trends and provide recommendations on consumer perspective and feasibility of business activities

Requirements:

• Candidates must be currently enrolled in Marketing or Graphic Design/Visual Communications
• Able to commit for at least 4 to 6 months
• Hands-on team player with a positive attitude and willingness to learn
• Proficient in Adobe Illustrator, Adobe Photoshop, and MS Office
• Resourceful with strong multi-tasking and adaptability skills

We are seeking a Marketing Strategy Specialist to join our team in Singapore.

• Develop and implement creative marketing plans to align with business objectives and enhance brand visibility.
• Monitor and evaluate brand initiatives to improve market presence and customer engagement across various media channels.
• Plan, launch, and review branding activities and special projects, assessing their impact and effectiveness.
• Establish performance indicators, track marketing results, and prepare regular reports to maximise returns and improve campaign efficiency.
• Oversee the development of corporate communication materials, such as advertisements, press releases, and promotional content.
• Build and maintain relationships with stakeholders to advance brand-related initiatives.
• Collaborate with internal teams to prepare a cost-efficient marketing calendar and provide management with performance insights.

Requirements:

• Minimum Diploma in Marketing or other relevant field of studies.
• Minimum 3-5 years of relevant experiences preferably from F&B industry.

To be successful in this role, you should have strong leadership skills, excellent communication abilities, and a proven track record in developing and implementing effective marketing strategies.

We are seeking a highly skilled Marketing Strategy Executive to join our team. As a key member of the marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive awareness and conversion for our brands.

The ideal candidate will have a strong background in hospitality marketing, with experience in digital marketing, social media strategy, and content creation. You will be responsible for creating compelling copy for press releases, advertising, EDMs, social media, and digital platforms.

Key duties include:

• Developing and executing marketing campaigns for hotels and their brands.
• Creating and implementing social media strategies to engage with our target audience.
• Writing high-quality copy for various marketing materials, including press releases, advertisements, and email newsletters.
• Collaborating with influencers and industry partners to promote our brands.

Requirements for the role include:

• Bachelor's degree in Marketing or a related field.
• At least 3-4 years of experience in hospitality marketing.
• Strong project management skills and the ability to multitask.
• Excellent communication and writing skills.

This is an excellent opportunity for a motivated and experienced marketer to take their career to the next level. If you have a passion for marketing and a desire to make a real impact, we encourage you to apply.

Tell us about your skills and experience

Press Releases
Ability to Multitask
Digital Marketing
Publicity
Marketing Communications
Social Media
Project Management
Copywriting
Team Player
Hospitality

The Senior Brand Executive plays a pivotal role in assisting the Brand Manager in developing and executing marketing strategies that elevate the group's brands. This involves close collaboration with executives within the team to guide and execute plans formulated by the Brand Manager, as well as working closely with interdepartmental teams across the company.

• Conduct market research to identify trends, opportunities, and customer needs.
• Prepare project briefs for marketing materials, ensuring they meet brand standards.
• Manage and coordinate marketing campaigns for each restaurant throughout the year.
• Collaborate with Restaurant Managers and/or Executive Chefs on tactical restaurant offers, communicating promotions effectively.
• Manage social media accounts and execute social media campaigns according to content plans.
• Coordinate with internal/external teams to execute marketing activities and communications plans.
• Manage marketing communications platforms, ensuring timely publication of visual assets.
• Analyze marketing data to measure campaign effectiveness and suggest improvements.
• Prepare insights for monthly reports and stakeholder meetings.
• Ensure accurate information dissemination to departments prior to campaign launches.
• Maintain up-to-date marketing communications and collaterals.
• Conduct competitors' analysis to stay informed about industry trends and best practices.
• Handle customer feedback and queries on online platforms.

To be successful in this role, you will need to possess excellent communication skills, a strategic mindset, and the ability to work effectively in a team environment.

We are seeking a highly skilled Marketing Manager to lead our marketing efforts. This individual will be responsible for developing and executing marketing strategies to drive business growth and enhance our brand presence.

The ideal candidate will have a strong understanding of the Singaporean market and consumer behavior, as well as experience in digital marketing, including SEO/SEM, social media marketing, email marketing, and paid advertising platforms.

• Job Responsibilities:
• Develop and execute comprehensive marketing plans aligned with our overall business objectives.
• Conduct thorough market research to identify trends, understand customer needs, and analyze competitor activities.
• Plan, execute, and optimize multi-channel marketing campaigns across digital, traditional, and offline channels.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Oversee the creation of engaging and relevant marketing content across various formats, ensuring brand consistency.
• Track and analyze key marketing metrics, providing regular reports on campaign performance and making data-driven recommendations for optimization.
• Maintain and enhance our brand identity and messaging across all marketing touchpoints.
• Work closely with internal teams to ensure alignment of marketing efforts with overall business objectives.

• Bachelor's degree in Marketing, Business development or a related field.
• 3-5 years of progressive experience in marketing roles, with demonstrable success in developing and executing marketing strategies.
• Strong understanding of the Singaporean high-end branding market and consumer behavior.
• Experience in digital marketing, including SEO/SEM, social media marketing, email marketing, and paid advertising platforms.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Strong interpersonal and collaboration skills, with the ability to work effectively across different teams.

Senior Marketing Communications Specialist

The ideal candidate will be responsible for developing and executing a comprehensive marketing communications plan to drive customer engagement and increase shopper traffic.

Key Responsibilities:

• Plan and execute marketing campaigns across various channels, including social media, email, and events.
• Develop and maintain relationships with key stakeholders, including tenants, contractors, and vendors.
• Collaborate with cross-functional teams to ensure alignment and successful project execution.
• Monitor and analyze campaign results to inform future marketing strategies.

Requirements:

• Bachelor's degree in Marketing or related field.
• Minimum 5 years of experience in marketing communications or a related field.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills.

Benefits:

Opportunity to work on high-profile marketing campaigns

Collaborative and dynamic work environment

Competitive salary and benefits package

Other Information:

We are an equal opportunity employer and welcome applications from diverse candidates.

We are seeking a skilled Marketing Communications Senior Assistant Manager to support the management and execution of marketing strategies that drive brand awareness among key audiences.

• Manage patient education, informational, and promotional materials across print and digital platforms.
• Conceptualize ideas, editorial outlines, editing, and writing content through to final implementation.
• Enhance corporate website visibility by developing new content and incorporating SEO best practices.
• Monitor content performance and identify ways to boost engagement rates.
• Develop and edit content for e-newsletters, print materials, and external partners.
• Prepare and manage ad hoc media initiatives and visits.

• Bachelor's degree in Arts, Communications, or Business with at least 4 years' relevant experience.
• Experience in writing articles for publications in magazines/websites.
• Background in producing and optimizing website content for search engine optimization is advantageous.
• Strong command of spoken and written English.
• Excellent writing, editing, and computer literacy skills.
• Analytical and highly meticulous individual.
• Team player and strong collaborator.
• Independent self-starter with multitasking abilities in a dynamic environment.

Select how often (in days) to receive an alert:

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

As the Customer Relationship Management & Loyalty Marketing Professional , you’ll be the driving force behind our direct-to-consumer and loyalty marketing initiatives across SAPAC. Your mission? To create, execute, and optimize compelling campaigns that resonate with our target audience. If you’re a strategic thinker with a flair for creativity, this role is tailor-made for you.

Marketing Automation Campaigns:

• Design and implement automated marketing workflows leveraging CRM tools to drive efficiency and personalization at scale.
• Develop targeted nurture journeys, including triggered email sequences and behavior-based communications.
• Optimize segmentation strategies, A/B testing protocols, and lead scoring models to improve campaign performance.
• Monitor campaign performance metrics and continuously iterate based on data-driven insights and learnings.

User/Customer Journey Mapping:

• Collaborate with cross-functional teams to map out the end-to-end omni-channel user journey, identifying moments of influence for joint planning for maximum business impact.
• Use journey analytics to enhance campaign effectiveness and personalize interactions.
• Ensure seamless transitions across channels (web, mobile, social, email) for a cohesive experience.
• Use analytics to identify and recommend path-to-purchase journeys with continued refinement of content timing and frequency across the full customer lifecycle.

Digital Production and Content Management:

• Support the manager in digital production of creatives and content management across multiple digital platforms for CRM initiatives, where required, in partnership with the brand teams, and operations for Under Armour eCommerce sites across South APAC.

Localization and Engagement:

• Support localization efforts for product launches, local languages, and CRM calendar.
• Drive member and consumer engagement through email marketing, mobile app interactions, and local platforms (e.g., WhatsApp).
• Utilize performance marketing insights and campaign data analysis to optimize engagement and campaign effectiveness.

Analytics & Insights Integration

• Own CRM campaign dashboards and work with analytics teams to deliver clear, actionable reporting.
• Translate complex data into clear insights to guide future creative and campaign briefs.
• Proactively identify CRM growth opportunities from data patterns (e.g., underperforming lifecycle stages, lapsed high-LTV segments).

• Bachelor’s degree in marketing, business, or related field.
• 1-2 years relevant experience in Marketing, CRM, eCommerce or Digital Operations environment
• Proven experience in campaign management, loyalty marketing, and digital operations.
• Familiarity with performance metrics and data-driven decision-making.
• Excellent communication skills and ability to collaborate across teams.
• Passion for enhancing customer experiences. Comfortable thinking and operating with a customer-centric approach.
• Understand industry best practices for DTC communication, segmentation, and testing.
• Strong analytical skills for data reviews.
• Working knowledge of email marketing and marketing automation tools (Salesforce Marketing Cloud experience is a plus).
• Familiarity with CRM mar-tech and analytics tools (Marketing Campaign Automation, Adobe Analytics, Google Analytics)
• Detail-oriented with a flair for marketing communications.
• Passion for sports and building the Under Armour brand.

• No relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

Join to apply for the Manager, Customer Relationship Management & Loyalty Marketing role at Under Armour

Join to apply for the Manager, Customer Relationship Management & Loyalty Marketing role at Under Armour

Get AI-powered advice on this job and more exclusive features.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

Your Impact

• Strategic Ownership of CRM
• Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.
• Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.
• Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams
• CRM Program Execution & Optimization
• Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
• Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.
• Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
• Consumer Data & Insight Leadership
• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.
• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).
• Loyalty & Lifecycle Management
• Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.
• Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.
• Ensure seamless integration of loyalty within CRM journeys and personalization strategies.
• Oversee the Customer Service Department to achieve service excellence.
• CRM Systems & Process Oversight
• Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.
• Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.
• Ensure compliance with regional data privacy and consent regulations.
• Leadership & Stakeholder Alignment
• Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.
• Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.
• Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.
  

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme
• Bachelor’s Degree in Marketing, Business Admin, or a related field
• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems
• Strong communication and project management skills to work with multiple stakeholders
• Excellent organizational skills and attention to detail
• Motivated and inspiring leader to lead a high performing team
• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities
• Make data-driven decision making and quantitative analytical skills
• A sincere and contagious passion for sports and building Under Armour
  
  

• No relocation provided
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries Advertising Services, Manufacturing, and Retail

Referrals increase your chances of interviewing at Under Armour by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.