88 Customer Loyalty jobs in Singapore

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

What You'll Do:

• Champion emerging technologies (including AI) to drive innovation and agility
• Support onboarding and enablement to build a high-performance marketing culture
• Drive strategic planning, performance tracking, and operational excellence

What We're Looking For:

• 7+ years in marketing ops, strategy, analytics, or consulting
• Strong analytical mindset; Excel, Tableau/Power BI skills a must (SQL/BigQuery a plus)
• Deep understanding of marketing funnels, ROI, and campaign metrics
• Experience in fast-paced, consumer-driven industries (tech, telecom, FMCG)
• Strong communication and stakeholder management in matrixed setups

What's in It for You:

• Influence strategic marketing and commercial decisions
• Work cross-functionally with impact
• Be part of a bold, collaborative, tech-forward culture

Job Types: Full-time, Permanent

Benefits:

• Health insurance

This role will be in a position to build StarHub's reputation and distinctive positioning in small and medium-sized business (SMB) sectors by defining the strategy, driving executions to raise brand awareness and developing B2B campaigns/marketing programs to generate leads among SMB customers (including business owners, decision-makers and start-up entrepreneurs) for products and services within the Consumer Business Group.

With a customer-first mindset, this role will champion the voice of SMB customers and establish StarHub as a business enabler/solutions provider for startups and SMBs. In addition, this individual will create and implement promotional events and programs that reinforces the brand positioning and awareness in minds of CBG customers. The incumbent will collaborate closely with cross-functional teams including Sales, Product and Go-to-Market to ensure alignment and progress toward shared business goals.

Job Responsibilities

Develop and implement marketing strategies and plans to increase awareness of StarHub as a SMB business enabler/solutions provider, to achieve sales targets and promote market growth

Plan and implement multi-channel campaigns to drive lead generation and customer acquisitions among SMBs, including paid media campaigns and email marketing

Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximise ROI

Create, organize and manage virtual and in-person events, consumer and trade show participation to engage CBG customers

Develop and implement a compelling content strategy, creating and distributing sales enablement materials, relevant product and brand-related content including case studies and success stories to engage current and prospective customers through owned, paid and earned channels

Manage and optimize website content to effectively communicate our value proposition to SMBs and supports lead generation

Monitor and analyse business performance to ensure effectiveness of campaigns and optimize marketing strategies

Analyse customer insights, market and competitor intelligence to deliver recommendations that drive effective segmentation, and tailor strategies to address the unique needs of existing and new customers as well as identify opportunities in growth sectors

Identify and manage marketing partnerships that drive business targets and goals

Manage and allocate marketing budgets to ensure efficient use of resources

Qualifications

Bachelor's degree or equivalent preferably in Marketing, Mass Communications or Business Administration.

Over 8 years of experience in marketing with a focus on B2B/SMB marketing preferred

Proven expertise in developing and executing campaigns, cross-functional projects, and driving results

Strong written, verbal and non-verbal communications skills

Creative and analytical thinker

Experience with event management, content creation, campaign management

Excellent stakeholder management and communications skills

Thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

To APPLY NOW, click on Skye

Position Overview

We're seeking a Marketing Strategy Intern to support our team in developing and executing strategic marketing initiatives with a focus on AI-enhanced solutions. This role offers a unique opportunity to learn how traditional marketing principles are being revolutionized through artificial intelligence applications while gaining hands-on experience in a dynamic agency environment.

Responsibilities

• Assist in researching market trends, competitor strategies, and emerging AI marketing technologies
• Support the development of marketing strategy presentations and client proposals
• Help gather and analyze marketing data to inform strategic recommendations
• Contribute to content creation for both traditional and AI-powered marketing campaigns
• Participate in brainstorming sessions for new marketing approaches and solutions
• Assist in monitoring campaign performance and preparing client reports
• Support project management for ongoing marketing strategy initiatives
• Attend client meetings to observe strategic discussions and implementation planning

Required Qualifications

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field
• Strong analytical thinking and problem-solving skills
• Excellent written and verbal communication abilities
• Proficiency with standard office software and collaboration tools
• Ability to manage multiple priorities in a fast-paced environment
• Keen attention to detail and commitment to high-quality work

Technical Marketing Skills

• Knowledge of Google Analytics 4 and Google Tag Manager
• Familiarity with Google Workspace and Microsoft Office suites
• Understanding of social media management tools (Hootsuite, Buffer, Later, etc.)
• Basic understanding of SEO principles and tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.)
• Basic knowledge of design tools (Canva, Adobe Creative Suite)
• Understanding of CRM systems (Salesforce, HubSpot, etc.)
• Familiarity with project management tools (Asana, Trello, )

Desired Skills & Attributes

• Genuine curiosity about artificial intelligence and its applications in marketing
• Passion for staying current with emerging marketing technologies and trends
• Interest in data analytics and its role in marketing decision-making
• Enthusiasm for how AI tools can enhance content creation, customer targeting, and campaign optimization
• Eagerness to learn about machine learning, natural language processing, and predictive analytics
• Creative mindset with the ability to think both strategically and tactically
• Self-motivated with a growth mindset and willingness to take on new challenges

What We Offer

• Hands-on learning at the cutting edge of marketing strategy and AI innovation
• Mentorship from experienced marketing strategists and AI specialists
• Exposure to diverse client projects across multiple industries
• Structured learning opportunities about AI marketing applications
• Possibility for future employment opportunities based on performance
• Collaborative, supportive work environment that values fresh perspectives

Job Types: Full-time, Part-time, Internship, Fresh graduate, Student job

Contract length: 6 months

Pay: $1, $1,400.00 per month

Expected hours: 44 per week

Benefits:

• Professional development
• Promotion to permanent employee

Work Location: In person

We are seeking a skilled Retail Marketing Manager to lead our retail marketing efforts and drive store traffic and sales.

Main Responsibilities:

• To develop and execute comprehensive retail marketing strategies that meet business objectives.
• Collaborate with cross-functional teams to create engaging in-store promotions, displays, and campaigns.
• Conduct market research to understand consumer behavior, industry trends, and competitive landscape.
• Plan and implement product launches, ensuring effective communication and promotion.
• Oversee the creation of marketing collateral, including signage, displays, and promotional materials.
• Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance.
• Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience.
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

Requirements and Skills:

• Proven experience as a Retail Marketing Manager or similar role.
• Strong understanding of retail operations, merchandising, and customer behavior.
• Excellent strategic thinking and analytical skills.
• Creative mindset with ability to develop innovative and effective marketing campaigns.
• Strong project management skills, with ability to multitask and meet deadlines.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Familiarity with retail software and analytics tools.

This is a compelling opportunity to take on a Marketing Communications position. The successful candidate will have the chance to develop innovative marketing strategies and execute campaigns that drive results.

The role requires strong planning and execution skills, as well as the ability to work effectively in a team environment. Excellent communication and interpersonal skills are essential for success in this position.

This role oversees the commercialization of consumer electronics, ensuring marketing readiness for sales and marketing teams. The Product Marketing Strategy Lead will partner with the marketing communications team to generate awareness and adoption of products.

• Develop product marketing strategy and execution, including value propositions delivered to customers.
• Be a subject matter expert, supporting global marketing pipeline targets and revenue growth.
• Drive go-to-market strategy and launch execution.

We're looking for an experienced marketer with 8-10 years of experience in product marketing, preferably in consumer electronics. You should have strong business acumen, leadership skills, and the ability to translate data into strategy.

Overview
Join to apply for the
Regional Director, Marketing Strategy
role at
Assurant .
Responsibilities
Marketing Strategy & Planning (35%): Develop and lead the B2B regional marketing strategy and plan—ensuring alignment with regional business goals, stakeholder priorities, and commercial growth opportunities. Own the creation and evolution of annual and quarterly marketing plans that reflect shifting business needs and market dynamics. Lead quarterly and annual planning cycles across the region—coordinating with in-country and regional business leaders to ensure marketing plans reflect key commercial priorities, and partnering with global marketing teams to prioritize and plan workstreams across shared capability resources. Serve as a key partner to regional executives, sales, and business development leads—surfacing marketing needs and ensuring global capability teams have the context required to develop fit-for-purpose materials. Act as a connector between business stakeholders and global marketing teams to support forward planning, regional prioritization, and effective resource allocation. Ensure regional marketing strategies and plans align with global marketing priorities—adapting for local relevance while staying consistent with how we show up and communicate in the market. Maintain visibility into marketing activity and performance across the region—providing strategic input, market context, and local implementation coordination where needed.
Regional Insights & Expertise (10%): Help gather, shape, and apply marketing-relevant insights across key European markets—supporting strategic planning, content development, and localization with deep regional context. Serve as a subject matter expert and regional lead when marketing-related research is conducted—helping guide scope, validate assumptions, and ensure outputs reflect local market realities. Support in-region research and insight-gathering related to consumer behavior and market dynamics—particularly where findings inform go-to-market strategy and Growth Marketing activity. Maintain a strong understanding of local media consumption trends, consumer preferences, and compliance requirements—providing critical context to global teams to help ensure messaging, content, and delivery are regionally appropriate. Stay informed on trade, industry, media, competitor, and B2B dynamics across key markets—and use that insight to guide how Assurant shows up and positions itself in the market.
Sales Enablement & Strategic Positioning (20%): Serve as the voice of the region in the planning and development of B2B sales materials—partnering with global capability teams to ensure content reflects market dynamics, commercial goals, and competitive context. Collaborate with executives, business development and account teams to shape long-term positioning strategies that support client retention, growth, and competitive differentiation. Provide regional input into high-impact sales opportunities, including RFPs—ensuring messaging and positioning reflect the market landscape and resonate with target audiences. Leverage sales enablement tools to track usage and engagement—using those insights to guide ongoing refinement of sales content and tools. Support regional industry engagement efforts—partnering with country leads and commercial teams to guide Assurant’s presence at key conferences, forums, and trade associations.
Marketing Execution & Delivery (20%): Oversee regional execution of marketing plans—ensuring readiness across countries, and coordinating localization and regulatory needs. Lead coordination between regional marketers and global marketing teams—supporting adaptation, rollout, and asset deployment. Ensure country marketers are resourced and enabled to deliver local plans with quality, speed, and consistency. Monitor marketing activity across markets to identify gaps, risks, or opportunities for improvement.
Go-to-Market Support & Client Growth - B2B2C (15%): Act as a liaison between Growth Marketing and local market teams to support execution readiness. Coordinate inputs across local functions (e.g., compliance, product, account teams) to ensure go-to-market activities or campaigns are strategic, effective and compliant. Help shape local rollout plans, timing, and client engagement approach in partnership with local teams. Support content adaptation, legal review, and deployment coordination for B2B2C efforts.
Seniority
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Insurance and Consumer Services
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Regional Director, Marketing Strategy page is loaded# Regional Director, Marketing Strategylocations:
Singaporetime type:
Full timeposted on:
Posted Todayjob requisition id:
R- **Marketing Strategy & Planning (35%)**·
Develop and lead the B2B regional marketing strategy and plan—ensuring alignment with regional business goals, stakeholder priorities, and commercial growth opportunities. This includes owning the creation and evolution of annual and quarterly marketing plans that reflect shifting business needs and market dynamics.·
Lead quarterly and annual planning cycles across the region—coordinating with in-country and regional business leaders to ensure marketing plans reflect key commercial priorities, and partnering with global marketing teams to prioritize and plan workstreams across shared capability resources.·
Serve as a key partner to regional executives, sales, and business development leads—surfacing marketing needs and ensuring global capability teams have the context required to develop fit-for-purpose materials.·
Act as a connector between business stakeholders and global marketing teams to support forward planning, regional prioritization, and effective resource allocation.·
Ensure regional marketing strategies and plans align with global marketing priorities—adapting for local relevance while staying consistent with how we show up and communicate in the market.·
Maintain visibility into marketing activity and performance across the region—providing strategic input, market context, and local implementation coordination where needed.**Regional Insights & Expertise (10%)**·
Help gather, shape, and apply marketing-relevant insights across key European markets—supporting strategic planning, content development, and localization with deep regional context.·
Serve as a subject matter expert and regional lead when marketing-related research is conducted—helping guide scope, validate assumptions, and ensure outputs reflect local market realities.·
Support in-region research and insight-gathering related to consumer behavior and market dynamics—particularly where findings inform go-to-market strategy and Growth Marketing activity.·
Maintain a strong understanding of local media consumption trends, consumer preferences, and compliance requirements—providing critical context to global teams to help ensure messaging, content, and delivery are regionally appropriate.**·** Stay informed on trade, industry, media, competitor, and B2B dynamics across key markets—and use that insight to guide how Assurant shows up and positions itself in the market.**Sales Enablement & Strategic Positioning (20%)**·
Serve as the voice of the region in the planning and development of B2B sales materials—partnering with global capability teams to ensure content reflects market dynamics, commercial goals, and competitive context.·
Collaborate with executives, business development and account teams to shape long-term positioning strategies that support client retention, growth, and competitive differentiation.·
Provide regional input into high-impact sales opportunities, including RFPs—ensuring messaging and positioning reflect the market landscape and resonate with target audiences.·
Leverage sales enablement tools to track usage and engagement—using those insights to guide ongoing refinement of sales content and tools.·
Support regional industry engagement efforts—partnering with country leads and commercial teams to guide Assurant’s presence at key conferences, forums, and trade associations.**Marketing Execution & Delivery (20%)**·
Oversee regional execution of marketing plans—ensuring readiness across countries, and coordinating localization and regulatory needs·
Lead coordination between regional marketers and global marketing teams—supporting adaptation, rollout, and asset deployment·
Ensure country marketers are resourced and enabled to deliver local plans with quality, speed, and consistency·
Monitor marketing activity across markets to identify gaps, risks, or opportunities for improvement**Go-to-Market Support & Client Growth - B2B2C (15%)**·
Act as a liaison between Growth Marketing and local market teams to support execution readiness·
Coordinate inputs across local functions (e.g., compliance, product, account teams) to ensure go-to-market activities or campaigns are strategic, effective and compliant·
Help shape local rollout plans, timing, and client engagement approach in partnership with local teamsSupport content adaptation, legal review, and deployment coordination for B2B2C efforts# We work with the world’s top brands to make smart devices simpler. Vehicles last longer. Homes more secure. Problems easier to solve. And we volunteer in communities all over the globe to help the world become a greener, better place. We come from a variety of countries, cultures, and backgrounds. But we’re united by our enduring values of common sense, common decency, uncommon thinking, and uncommon results. So connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive.
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