229 Customer Journey jobs in Singapore
Customer Journey Executive (Bakery Café)
Posted today
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Job Description
Job Summary
This role supports the daily execution of marketing and customer experience initiatives, including campaign rollouts, store communications, digital asset coordination, and customer engagement activities. Working closely with cross-functional teams, the Executive ensures brand consistency, enhances the customer journey, and supports initiatives that drive loyalty and long-term satisfaction.
Key Responsibilities
1. Brand Management & Compliance
Ensure consistent application of brand guidelines across all customer touchpoints, including store environments, marketing materials, digital channels, and partner collaborations.
Conduct regular store audits to assess brand compliance in visual merchandising, signage, and overall presentation.
Coordinate the production, distribution, and maintenance of in-store branding materials (e.g., menus, signage, point‐of‐sale materials).
Maintain and update the digital asset library, ensuring easy access to approved brand photos, videos, and templates.
2. Campaign Execution, Promotions & Revenue Growth
Assist in the planning, rollout, and tracking of sales campaigns and seasonal marketing initiatives (e.g., Lunar New Year, Mid‐Autumn, Christmas).
Support the launch of limited‐time offers (LTOs) designed to drive store traffic, reduce waste (especially for near‐expiry items), and increase average spend.
Coordinate corporate discount programs to attract bulk purchases, business clientele, and frequent repeat orders.
Monitor campaign performance and recommend real‐time adjustments to maximize ROI and revenue.
Analyze product sales data to identify upselling or bundling opportunities aimed at improving basket size and order value.
3. Digital Marketing & Online Reputation Management
Manage and update the brand’s social media presence (e.g., Instagram, TikTok, Google Business Profile).
Create engaging, brand‐aligned content—including photos, videos, and reels—to showcase product offerings and increase engagement.
Execute targeted digital campaigns (e.g., Facebook Ads, Google Ads) to support store promotions and customer acquisition.
Monitor and respond to online reviews and ratings to maintain a strong brand reputation and address customer concerns.
4. Customer Experience, Loyalty & Retention
Continuously enhance in‐store visual merchandising to improve product visibility, navigation, and the overall customer journey.
Collect and analyze customer feedback to drive product, service, and operational improvements.
Organize community‐driven engagement events such as tasting sessions, baking workshops, and loyalty member activities to build deeper customer relationships.
Monitor loyalty program performance (e.g., redemption rates, customer lifetime value trends) and recommend data‐driven enhancements.
5. Partnerships & External Collaboration
Coordinate marketing initiatives with food influencers, content creators, and local community partners to increase brand exposure.
Manage promotional activities and campaigns on food delivery platforms (e.g., GrabFood, Foodpanda, Deliveroo) to strengthen online sales performance.
Support the execution of collaborative campaigns with external brands or partners to tap into new customer segments.
6. Performance Tracking & Business Analysis
Track and report on key performance metrics including campaign ROI, footfall trends, sales mix, and average transaction value.
Analyze customer behavior, purchase frequency, and demographic insights to guide future marketing efforts.
Compile post‐campaign reviews with actionable recommendations for continuous improvement in marketing and customer engagement strategies.
Pre‐Requisites
Diploma or Degree in Marketing, Communications, Business, or a related field.
1–2 years of experience in marketing, branding, or retail operations—preferably within the F&B or bakery industry.
Basic understanding of bakery trends, customer preferences, and digital marketing tools.
Experience managing social media platforms and creating simple, visually appealing content (e.g., photos, short videos) is a strong advantage.
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Customer Insights Officer
Posted today
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Job Description
Location: City Hall
Mon–Fri | Choice of Shifts
Permanent with CPF + Benefits
$1,200/month ($3.50/hr) OR 1,600/month ( 20/hr)
About the Role:
Join a meaningful public sector initiative as a Customer Insights Officer, where your voice helps shape services that impact the nation. You'll conduct short phone surveys using a provided script — no selling, just listening and recording responses.
Your Responsibilities:
- Conduct surveys over the phone with professionalism and courtesy
- Follow the script provided to collect accurate and unbiased responses
- Enter survey results into a computer system efficiently
- Maintain a positive attitude, even in the face of call rejections
- Deliver excellent service while gathering meaningful feedback
Work Schedule (Choose Your Shift):
- Afternoon Shift: 12:30 PM – 4:30 PM | $1,2 0/month
- Evening Shift: 5:30 PM – 9:30 PM | $1 600/month
Monday to Friday only
What You'll Receive:
- CPF Contributions
- Pro-rated Leave Benefits (7 days AL & 14 days MC)
- Medical Coverage + Dental Benefits
- Clean, comfortable office near City Hall MRT
- Supportive team environment and training provided
- Attractive Performance Bonus (up to 2 months)
Who We're Looking For:
- GCE 'N' Level and above
- Comfortable making calls and handling rejections
- Motivated, responsible, and keen to contribute to public service
For Faster Application, please quote the job title and send in your resume to
Go Ai Wei
EA Registration Number: R
Cornerstone Global Partners
Licence Number: 19C9859
Customer Insights Lead
Posted today
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Job Description
Qualifications
Education & Experience
- Bachelor's or Master's in Business, Data Analytics, Computer Science, Psychology, Design, or related field
- 7+ years in customer experience, insights, or analytics roles; 3+ years in leadership
- Expertise in NPS/VOC programs, custom research design, and quantitative methods
- Proficient in data analysis (e.g., SQL), visualization (e.g., Tableau, Power BI), CRM, and customer feedback tools (e.g., Qualtrics, Medallia)
- Experience balancing fast-paced research with methodological rigor
Skills & Abilities
- Strong analytical, problem-solving, and organizational skills
- Deep knowledge of research methodologies, especially for Human-Centred Design
- Skilled in creating clear visual deliverables (dashboards, journey maps, etc.)
- Excellent communication and presentation skills, including to senior leaders
- Proven leadership and team development abilities
- Strategic, adaptable, and customer-centric
Job Types: Full-time, Permanent
Benefits:
- Health insurance
Customer Insights Lead
Posted today
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Job Description
Key Responsibilities
Lead Customer Insights, NPS and Market Research Strategy
Establish Best Practices
Customer Advocacy
Actionable Insights
Cross-Functional Collaboration
Education and Experience
Bachelor's or Master's degree in Business, Data Analytics, Computer Science, Psychology, Design, or a related field.
Minimum of 7 years' professional experience in customer experience management, customer insights, or analytics roles, with at least 3 years in a leadership capacity.
Proven expertise in designing and executing custom research tracks, running NPS/VOC programs and applying both traditional and advanced research methodologies, with a strong emphasis on quantitative research for digital and service design.
Strong background in data analysis and statistical tools (e.g., SQL), with experience in data visualization (e.g., Tableau, Power BI), CRM systems, and customer feedback platforms (e.g., Qualtrics, Medalia).
Required Skills and Abilities
Highly self-directed, organized, and efficient, with strong analytical and problem-solving skills.
Deep knowledge of diverse research and NPS methods, and the ability to select and apply the most appropriate approach for each project, especially in quantitative research supporting Human Centred Design.
Proficient in synthesizing complex, multi-source data into clear, visual deliverables such as executive dashboards, journey maps, and process flows.
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Customer Insights Lead
Posted today
Job Viewed
Job Description
Key Responsibilities
Lead Customer Insights, NPS and Market Research Strategy
Establish Best Practices
Customer Advocacy
Actionable Insights
Cross-Functional Collaboration
Qualifications
Education and Experience
Bachelor's or Master's degree in Business, Data Analytics, Computer Science, Psychology, Design, or a related field.
Minimum of 7 years' professional experience in customer experience management, customer insights, or analytics roles, with at least 3 years in a leadership capacity.
Proven expertise in designing and executing custom research tracks, running NPS/VOC programs and applying both traditional and advanced research methodologies, with a strong emphasis on quantitative research for digital and service design.
Strong background in data analysis and statistical tools (e.g., SQL), with experience in data visualization (e.g., Tableau, Power BI), CRM systems, and customer feedback platforms (e.g., Qualtrics, Medalia).
Required Skills and Abilities
Highly self-directed, organized, and efficient, with strong analytical and problem-solving skills.
Deep knowledge of diverse research and NPS methods, and the ability to select and apply the most appropriate approach for each project, especially in quantitative research supporting Human Centred Design.
Proficient in synthesizing complex, multi-source data into clear, visual deliverables such as executive dashboards, journey maps, and process flows.
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Deputy Director - Customer Insights & Service Process Improvement
Posted today
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Job Description
Job Scope
Lead and Drive Customer Insights
Design and implement robust strategies for gathering, analysing, and interpreting customer insights from diverse channels—including surveys, survey tools, feedback mechanisms, and customer interactions.
Conduct in-depth analysis of customer feedback, behavioural patterns, and interaction data to identify trends, root causes, and opportunities for experience enhancement.
Translate customer insights into actionable recommendations that pinpoint pain points and experience gaps across key touchpoints.
Drive and execute Know-your-customer segmentation and other customer insights related projects
Present findings and insight-driven recommendations to internal stakeholders (e.g., programme and service teams) to support evidence-based decision‐making to formulate action plans for improvements.
Collaborate with cross‐divisional/functional teams to implement process enhancements and lead continuous improvement initiatives to optimise service delivery.
Use data analytics, machine learning, and automation tools firsthand to enhance how insights are generated and applied across operations.
Develop and enhance reporting dashboards using Power BI and survey platform tool to streamline data visualisation and stakeholder reporting
CX Strategy and Execution of CX Community of Practice
Develop and implement a comprehensive CX strategy and roadmap, outlining clear objectives, engagement strategies and actionable initiatives to drive citizen‐centricity and system‐wide CX adoption.
Establish CX standards and governance processes to embed a consistent and high‐quality experience across all service areas.
Lead the execution of the CX Community of Practice (CoP), working across divisions to build CX capabilities, drive CX related communication and engagement to foster collaboration and scale best practices.
Provide regular updates and present updates at senior CX forums, enabling strategic prioritisation and supporting data‐informed decision‐making.
Activate board‐wide change management strategies to drive adoption of the new CX strategy—identifying and addressing barriers to change, develop mitigation strategies, fostering a culture of openness and adaptability and continuous learning.
Lead and Drive Service Design
Lead cross‐functional teams in designing and implementing service improvements using Human‐Centred Design (HCD) methods—from insight gathering and journey mapping to prototyping and delivery for Service Design projects.
Drive continuous improvement initiatives, embedding iterative feedback loops to optimise service delivery and address emerging needs.
Utilise customer insights and behavioural data to reimagine end‐to‐end service journeys—ensuring they are intuitive, inclusive, and aligned to citizen goals.
Team Leadership, People Development, and Budget Management
Lead and inspire cross‐functional CX, insights, and service design teams, fostering collaboration, innovation, and accountability.
Develop team capabilities through coaching, mentoring, and structured learning opportunities, aligned to the organisation’s CX maturity goals.
Plan, monitor, and manage budgets across CX and service transformation portfolios, ensuring strategic allocation of resources.
Oversee procurement and contract management processes, ensuring compliance, delivery of outcomes, and optimisation of the value for the organisation as well as vendor relationships.
Monitor contract performance and compliance throughout the contract lifecycle.
Job Requirements
Bachelor in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
Certifications in Customer Experience Management (CXM), Service Design, Agile methodologies, BPR, Six Sigma, Lean methodologies, and data analytics (e.g., SAS, SPSS, Python, or equivalent) are desirable.
Minimum of 10‐12 years of progressive experience in customer experience, market research, service management, and data analytics.
Proven track record in leading and managing teams.
Experience in developing and implementing customer experience strategies.
Strong analytical and problem‐solving skills with proficiency in data analysis, statistical software, and key driver analysis.
Experience in designing and conducting customer surveys and research.
Knowledge of survey management systems, customer data management, and data warehousing.
Experience in process improvement methodologies (e.g., BPR, Six Sigma, Lean) and service blueprinting.
Proficiency in data visualisation tools (e.g., Power BI, Tableau) and process mapping software (e.g., Visio).
Skill Requirements
Strategic thinker: Ability to develop and execute a long‐term vision for customer experience.
Strong leadership skills: Proven ability to lead and inspire teams.
Excellent communication skills: Effective in communicating complex ideas to both technical and non‐technical audiences.
Analytical mindset: Strong problem‐solving skills; meticulous in data analysis and deriving actionable insights.
Customer‐centric: Passionate about delivering exceptional customer experiences.
Results‐oriented: Focus on achieving measurable outcomes and driving business impact.
Change management: Ability to lead organisational change and overcome resistance.
Collaboration: Strong interpersonal skills and ability to build relationships across departments.
Influencing skills: Ability to persuade and influence stakeholders at all levels.
Working hours
Monday to Thursday: 8.30am –6pm
Friday: 8.30am –5.30pm
Contract based
Location
Outram
EA License No.: 96C4864 (Shanice Lim Xin Ni)
Reg. No.: R
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Deputy Director - Customer Insights & Service Process Improvement
Posted 9 days ago
Job Viewed
Job Description
Job Scope:
Lead and Drive Customer Insights
- Design and implement robust strategies for gathering, analysing, and interpreting customer insights from diverse channels—including surveys, survey tools, feedback mechanisms, and customer interactions.
- Conduct in-depth analysis of customer feedback, behavioural patterns, and interaction data to identify trends, root causes, and opportunities for experience enhancement.
- Translate customer insights into actionable recommendations that pinpoint pain points and experience gaps across key touchpoints.
- Drive and execute Know-your-customer segmentation and other customer insights related projects
- Present findings and insight-driven recommendations to internal stakeholders (e.g., programme and service teams) to support evidence-based decision-making to formulate action plans for improvements.
- Collaborate with cross-divisional/functional teams to implement process enhancements and lead continuous improvement initiatives to optimise service delivery.
- Use data analytics, machine learning, and automation tools firsthand to enhance how insights are generated and applied across operations.
- Develop and enhance reporting dashboards using Power BI and survey platform tool to streamline data visualisation and stakeholder reporting
CX Strategy and Execution of CX Community of Practice
- Develop and implement a comprehensive CX strategy and roadmap, outlining clear objectives, engagement strategies and actionable initiatives to drive citizen-centricity and system-wide CX adoption.
- Establish CX standards and governance processes to embed a consistent and high-quality experience across all service areas.
- Lead the execution of the CX Community of Practice (CoP), working across divisions to build CX capabilities, drive CX related communication and engagement to foster collaboration and scale best practices.
- Provide regular updates and present updates at senior CX forums, enabling strategic prioritisation and supporting data-informed decision-making.
- Activate board-wide change management strategies to drive adoption of the new CX strategy—identifying and addressing barriers to change, develop mitigation strategies, fostering a culture of openness and adaptability and continuous learning.
Lead and Drive Service Design
- Lead cross-functional teams in designing and implementing service improvements using Human-Centred Design (HCD) methods—from insight gathering and journey mapping to prototyping and delivery for Service Design projects.
- Drive continuous improvement initiatives, embedding iterative feedback loops to optimise service delivery and address emerging needs.
- Utilise customer insights and behavioural data to reimagine end-to-end service journeys—ensuring they are intuitive, inclusive, and aligned to citizen goals.
Team Leadership, People Development, and Budget Management
- Lead and inspire cross-functional CX, insights, and service design teams, fostering collaboration, innovation, and accountability.
- Develop team capabilities through coaching, mentoring, and structured learning opportunities, aligned to the organisation’s CX maturity goals.
- Plan, monitor, and manage budgets across CX and service transformation portfolios, ensuring strategic allocation of resources.
- Oversee procurement and contract management processes, ensuring compliance, delivery of outcomes, and optimisation of the value for the organisation as well as vendor relationships.
- Monitor contract performance and compliance throughout the contract lifecycle.
Job Requirements:
- Bachelor in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
- Certifications in Customer Experience Management (CXM), Service Design, Agile methodologies, BPR, Six Sigma, Lean methodologies, and data analytics (e.g., SAS, SPSS, Python, or equivalent) are desirable.
- Minimum of 10-12 years of progressive experience in customer experience, market research, service management, and data analytics.
- Proven track record in leading and managing teams.
- Experience in developing and implementing customer experience strategies.
- Strong analytical and problem-solving skills with proficiency in data analysis, statistical software, and key driver analysis.
- Experience in designing and conducting customer surveys and research.
- Knowledge of survey management systems, customer data management, and data warehousing.
- Experience in process improvement methodologies (e.g., BPR, Six Sigma, Lean) and service blueprinting.
- Proficiency in data visualisation tools (e.g., Power BI, Tableau) and process mapping software (e.g., Visio).
Skill Requirements :
- Strategic thinker: Ability to develop and execute a long-term vision for customer experience.
- Strong leadership skills: Proven ability to lead and inspire teams.
- Excellent communication skills: Effective in communicating complex ideas to both technical and non-technical audiences.
- Analytical mindset: Strong problem-solving skills; meticulous in data analysis and deriving actionable insights.
- Customer-centric: Passionate about delivering exceptional customer experiences.
- Results-oriented: Focus on achieving measurable outcomes and driving business impact.
- Change management: Ability to lead organisational change and overcome resistance.
- Collaboration: Strong interpersonal skills and ability to build relationships across departments.
- Influencing skills: Ability to persuade and influence stakeholders at all levels.
Working hours :
Mondays to Thursdays: 8.30am –6pm
Fridays: 8.30am –5.30pm.
Contract based
Location: Outram
EA License No.: 96C4864 (Shanice Lim Xin Ni)
Reg. No.: R
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Senior Manager/Assistant Director, Customer Insights and Engagement
Posted today
Job Viewed
Job Description
Civil Service College
Permanent/Contract
Closing on 30 Sep 2025
What the role is
As Senior Manager/Assistant Director in the Customer Insights and Engagement team, you are part of a team seeking to strengthen CSC's engagement and strategic partnerships with other public sector agencies.
What you will be working on
As the primary engagement touchpoint of public sector agencies, you will manage a portfolio of public sector agencies to support them on their learning needs as well as develop and implement engagement strategies and initiatives that foster strong relationships with our customers that aligns with CSC's overall business objectives.
You will also drive various engagement initiatives to foster the learning and development community within the Singapore Public Service. You will facilitate and enable collaborations between internal teams and external stakeholders. You will hone your analytical mind as you sense-make data aggregated from the collective engagements and interactions with agencies and report key trends and insights back to CSC. Join us if you:
• Value building strong relationships and networks, and resonate with the impact of human capital development through learning.
• Thrive in a dynamic and fast-paced environment, and enjoy working in a pro-learning organisation.
• Have strong collaborative skills and can effectively manage multiple stakeholders' priorities.
• Are able to translate learning priorities articulated by our external stakeholders into insights on potential learning products and offerings by CSC.
• Are comfortable with data, able to analyse learning trends by agencies and communicating these key insights in a clear manner.
• Are motivated and driven to create value for our public sector agencies seeking capability building opportunities.
What we are looking for
Ideal attributes to be successful in this role:
• A great self-starter, with the ability to develop trusted working connections with colleagues and stakeholders.
• A team player, supportive of colleagues when they need a helping hand or to lend a fresh eye perspective.
• A data storyteller, able to translate formal data into easy-to-understand insights.
• A thoughtful conversationalist, able to have meaningful conversations with key stakeholders, customers and colleagues in order to strengthen sense-making and relationship-building.
Job Requirements
• At least 5 years of relevant working experience in business development, corporate relations, learning and development and/or consultancy projects. Candidates with human resource training and development and/or public sector working experience would have an advantage.
• Excellent communication and presentation skills, with the ability to effectively convey insights and recommendations to diverse audiences.
• Able to lead projects including setting clear objectives, fostering team collaboration and driving desired outcomes.
• Good interpersonal skills and is resourceful, able to work collaboratively within CSC and with external partners.
• Strong problem-solving and analytical skills, with ability to think and sense-make critically.
• Good knowledge of learning and development trends in adult learning pedagogies will be an advantage.
• Proficiency in business analytics will be an advantage.
About Civil Service College
The Civil Service College (CSC) is a statutory board under the Public Service Division, Prime Minister's Office. We are the central learning institution for the Singapore Public Service and we partner government ministries and agencies to develop people for a first-class public service.
CSC brings together public officers from diverse backgrounds and provides them with opportunities for learning and skills upgrading. Our service-wide networks enable public officers to build capabilities, develop shared ethos and gain deeper perspectives, creating a collaborative environment for dialogue and knowledge sharing.
Through our programmes and services, CSC aims to strengthen strategic capacity in governance, leadership, public administration and management for the Singapore Public Service.
About your application process
This job is closing on 30 Sep 2025.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and for other roles within Civil Service College or the wider Public Service.
Deputy Director, Customer Insights and Service Process Improvement
Posted today
Job Viewed
Job Description
Our client is committed to promoting a healthier Singapore by delivering personalised, intuitive experiences that support holistic well-being. They engage the public across multiple touch-points — from workplaces and schools to community settings, health screenings, and dental services — supported by digital platforms such as their mobile app, website, contact centre, and social media. As part of their transformation journey to enhance customer experience, our client seeks a data-driven leader to spearhead customer insights, survey management, and service process improvements. This role will be pivotal in shaping and implementing customer experience strategies that drive satisfaction and impact.
Responsibilities
1)
Lead and Drive Customer Insights
Design and implement robust strategies for gathering, analysing, and interpreting customer insights from diverse channels—including surveys, survey tools, feedback mechanisms, and customer interactions.
Conduct in-depth analysis of customer feedback, behavioural patterns, and interaction data to identify trends, root causes, and opportunities for experience enhancement.
Translate customer insights into actionable recommendations that pinpoint pain points and experience gaps across key touchpoints.
Drive and execute Know-your-customer segmentation and other customer insights related projects.
Present findings and insight-driven recommendations to internal stakeholders (e.g., programme and service teams) to support evidence-based decision-making to formulate action plans for improvements.
Collaborate with cross-divisional/functional teams to implement process enhancements and lead continuous improvement initiatives to optimise service delivery.
Use data analytics, machine learning, and automation tools firsthand to enhance how insights are generated and applied across operations.
Develop and enhance reporting dashboards using Power BI and survey platform tool to streamline data visualisation and stakeholder reporting
2)
CX Strategy and Execution of CX Community of Practice
Develop and implement a comprehensive CX strategy and roadmap, outlining clear objectives, engagement strategies and actionable initiatives to drive citizen‐centricity and system‐wide CX adoption.
Establish CX standards and governance processes to embed a consistent and high‐quality experience across all service areas.
Lead the execution of the CX Community of Practice (CoP), working across divisions to build CX capabilities, drive CX related communication and engagement to foster collaboration and scale best practices.
Provide regular updates and present updates at senior CX forums, enabling strategic prioritisation and supporting data‐informed decision‐making.
Activate board‐wide change management strategies to drive adoption of the new CX strategy—identifying and addressing barriers to change, develop mitigation strategies, fostering a culture of openness and adaptability and continuous learning
3)
Lead and Drive Service Design
Lead cross‐functional teams in designing and implementing service improvements using Human‐Centred Design (HCD) methods—from insight gathering and journey mapping to prototyping and delivery for Service Design projects.
Drive continuous improvement initiatives, embedding iterative feedback loops to optimise service delivery and address emerging needs.
Utilise customer insights and behavioural data to reimagine end‐to‐end service journeys—ensuring they are intuitive, inclusive, and aligned to citizen goals.
(4)
Team Leadership, People Development, and Budget Management
Lead and inspire cross‐functional CX, insights, and service design teams, fostering collaboration, innovation, and accountability.
Develop team capabilities through coaching, mentoring, and structured learning opportunities, aligned to the organisation’s CX maturity goals.
Plan, monitor, and manage budgets across CX and service transformation portfolios, ensuring strategic allocation of resources.
Oversee procurement and contract management processes, ensuring compliance, delivery of outcomes, and optimisation of the value for the organisation as well as vendor relationships.
Monitor contract performance and compliance throughout the contract lifecycle.
Requirements
Bachelor in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
Certifications in Customer Experience Management (CXM), Service Design, Agile methodologies, BPR, Six Sigma, Lean methodologies, and data analytics (e.g., SAS, SPSS, Python, or equivalent) are desirable.
Minimum of 10‐12 years of progressive experience in customer experience, market research, service management, and data analytics.
Proven track record in leading and managing teams.
Experience in developing and implementing customer experience strategies.
Strong analytical and problem‐solving skills with proficiency in data analysis, statistical software, and key driver analysis.
Experience in designing and conducting customer surveys and research.
Knowledge of survey management systems, customer data management, and data warehousing.
Experience in process improvement methodologies (e.g., BPR, Six Sigma, Lean) and service blueprinting.
Proficiency in data visualisation tools (e.g., Power BI, Tableau) and process mapping software (e.g., Visio).
Skills Requirements
Strategic thinker: Ability to develop and execute a long‐term vision for customer experience.
Strong leadership skills: Proven ability to lead and inspire teams.
Excellent communication skills: Effective in communicating complex ideas to both technical and non‐technical audiences.
Analytical mindset: Strong problem‐solving skills; meticulous in data analysis and deriving actionable insights. Customer‐centric: Passionate about delivering exceptional customer experiences.
Results‐oriented: Focus on achieving measurable outcomes and driving business impact.
Change management: Ability to lead organisational change and overcome resistance.
Collaboration: Strong interpersonal skills and ability to build relationships across departments.
Influencing skills: Ability to persuade and influence stakeholders at all levels.
The selected candidate can look forward to a competitive remuneration package consisting of basic salary, 13th month AWS and variable/performance bonuses.
Interested and suitably qualified applicants, please apply here or email to:-
Reg No: R
EA Licence No: 14C7334
We regret that only shortlisted candidates will be notified.
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Assistant Director/Senior Manager (Customer Insights and Systems)
Posted today
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Job Description
Overview
The Customer Experience Division (CXD) is dedicated to ensuring a positive and consistent service experience for the citizens the Ministry of Social and Family Development serves. Our Customer Insights and Systems team drives innovation and excellence in service delivery through leveraging the use of data and AI. If you are passionate about applying your technical skills to create meaningful social impact, we want to hear from you.
Brief description of Job Scope:
We are seeking a dynamic and forward-thinking individual to advance the Ministry’s use of AI and advanced analytics for enhancing customer experience. In this role, you will go beyond analysis to prototype and test the next generation of public service solutions. You will drive the development of innovative tools, such as AI-powered agents, digital assistants, and the foundational knowledge bases that power them, to deliver a personalised and responsive customer experience. You will also partner with stakeholders to design and implement robust systems, including CRMs, that underpin these initiatives.
Responsibilities
Design and implement AI solutions, including customer-facing digital assistants and AI-powered training bots to enhance offices’ service capabilities.
Develop and maintain data and AI strategy roadmaps, translating emerging research into practical applications for public service delivery.
Develop and manage the internal knowledge base for RAG and LLM applications, ensuring accuracy and reliability for AI tools deployed.
Design and execute rigorous testing methodologies, including A/B testing, to validate the effectiveness of AI solution and optimise performance.
Conduct advanced multi-channel analytics on feedback and service data to generate actionable insights for service improvements.
Oversee Systems & Product Management
Partner with stakeholders to design and enhance robust service-related systems and products.
Lead the review and implementation of Ministry-wide CRM solutions for public correspondences, including change management efforts and integration with existing feedback management and operational systems.
Manage the product lifecycle, from gathering business requirements to overseeing implementation and vendor management.
Ensure system compliance with Government policies, including data governance and protection standards (e.g., IM8).
Enhance CX Performance & Strategy
Develop and maintain dashboards to monitor key CX performance metrics.
Present technical strategies and value propositions to senior leadership and diverse stakeholder groups.
Evaluate the effectiveness of tech-enabled interventions and identify opportunities for innovation.
Advocate for and promote sharing of technology best practices across the Ministry.
Technical Experience & Skills
Hands-on experience delivering data or AI projects (typically 3-5 years).
Proficiency with data analysis tools (e.g., Python, SQL) and familiarity with data visualization platforms.
Knowledge of modern AI concepts (e.g., NLP, LLM applications, RAG) is strongly preferred.
Experience in product or IT project management is a plus.
Professional Attributes
A customer-centric mindset, with strong analytical, critical thinking, and problem-solving skills.
Strong communication (spoken and written) and interpersonal skills, with the ability to explain complex technical ideas to diverse audiences.
Proven stakeholder management skills with ability to translate technical concepts for non-technical audiences and build consensus across diverse groups.
Experience with agile development processes, product management methodologies, and experimental design for solution validation.
A collaborative team player who is also self-motivated, resourceful, and able to work independently.
Seniority & Leadership
For AD roles consideration: Proven ability to lead initiatives, manage complex cross-functional stakeholders, drive technical strategy, and develop team capabilities whilst establishing governance frameworks for AI development (typically 3+ years).
Customer Experience & Service Design: Understand different customer segments (e.g. characteristics, behaviours and needs) and design services around customer journey and experience.
Service Data Management & Analytics: Analyse data to draw insights that enable deep understanding of customer’s needs, while ensuring secured use and storage of data.
Service Tech Innovation & Application: Use technologies to automate and deliver day-to-day service operations and improve work efficiency
Product Strategy: Define the product vision, value and roadmap, and leading its on-going iteration as the world changes, and stewarding the solution design, development and deployment in line with this strategy.
Machine Learning: Perform data modelling for a set of data to identify, recognise patterns and predict future trends, leveraging on complex machine learning algorithms or developing cutting-edge models to improve the performance of the work.
Employment type
Full-time
Job function
Customer Service
Industries: Government Administration
Join us in making a meaningful impact on the lives of our customers and helping to build a better Singapore. Apply now to join our CXD team!
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