4,543 Content Marketing Executive jobs in Singapore

Job Description

We are looking for a driven and creative Digital & Content Marketing Executive. This role is ideal for someone who thrives at the intersection of storytelling, digital strategy, and performance marketing.

As part of the marketing team, you will support the execution of digital campaigns, optimize product listings for performance, and produce compelling content that strengthens our brand presence across digital channels to achieving positive ROI.

If you are a creative thinker, skilled copywriter, and adept at visual content creation, this role offers an exciting opportunity to craft engaging narratives that drive brand awareness, customer engagement, and business growth.

Responsibilities

· Create, publish, and manage engaging content across social media platforms (Facebook, Instagram, TikTok), working closely with designers to ensure visual consistency and impact.

· Analyze marketing performance metrics and generate reports to assess effectiveness and guide improvements.

· Support and execute digital and multi-channel marketing campaigns—including paid ads, marketing, and promotions—in collaboration with the sales teams.

· Analyze and report on digital performance metrics (e.g., conversions, engagement, trends) to optimize campaigns and user experience.

· Execute and manage email marketing campaigns using segmentation and automation tools.

· Plan and produce newsletter for customers, coordinating content and design to reinforce brand messaging and customer engagement.

· Refresh and update product listings as needed, applying market awareness and content marketing sensibility to ensure relevance and appeal.

· Conduct market research and stay up to date with industry trends and latest marketing strategies and execution.

· Engage with online audiences, manage feedback, and support community growth.

Job Requirement

· Diploma or bachelor's degree in Marketing, Communications, Business, or a related field preferred.

· Experience with Facebook Ads Manager, TikTok Ads Manager, Google Ads, and Google Analytics.

· Familiarity with social media platforms such as Facebook, Instagram, TikTok, and YouTube.

· Proficiency in digital analytics tools and social media insights (e.g., Google Analytics, Instagram, TikTok, YouTube, Google Ads, and related analytics tools.

· Ability to manage multiple projects and deadlines in a fast-paced environment.

· Strong communication and copywriting skills, with solid proficiency in spoken and written English.

· Creative and strategic thinker with sound analytical skills.

· Knowledge of branding and basic graphic design principles.

· Resourceful, IT-savvy, and a quick learner with a proactive mindset.

· Team-oriented, collaborative, and results-driven with a positive learning attitude.

· Preferably knowledgeable in conversion optimization, attribution modelling, funnel management, traffic analysis, and performance reporting.

Job Description

We are looking for a driven and creative Digital & Content Marketing Executive . This role is ideal for someone who thrives at the intersection of storytelling, digital strategy, and performance marketing.

As part of the marketing team, you will support the execution of digital campaigns, optimize product listings for performance, and produce compelling content that strengthens our brand presence across digital channels to achieving positive ROI.

If you are a creative thinker , skilled copywriter , and adept at visual content creation , this role offers an exciting opportunity to craft engaging narratives that drive brand awareness, customer engagement, and business growth.

Responsibilities

· Create, publish, and manage engaging content across social media platforms (Facebook, Instagram, TikTok), working closely with designers to ensure visual consistency and impact.

· Analyze marketing performance metrics and generate reports to assess effectiveness and guide improvements.

· Support and execute digital and multi-channel marketing campaigns—including paid ads, marketing, and promotions—in collaboration with the sales teams.

· Analyze and report on digital performance metrics (e.g., conversions, engagement, trends) to optimize campaigns and user experience.

· Execute and manage email marketing campaigns using segmentation and automation tools.

· Plan and produce newsletter for customers, coordinating content and design to reinforce brand messaging and customer engagement.

· Refresh and update product listings as needed, applying market awareness and content marketing sensibility to ensure relevance and appeal.

· Conduct market research and stay up to date with industry trends and latest marketing strategies and execution.

· Engage with online audiences, manage feedback, and support community growth.

Job Requirement

· Diploma or bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

· Experience with Facebook Ads Manager, TikTok Ads Manager, Google Ads, and Google Analytics.

· Familiarity with social media platforms such as Facebook, Instagram, TikTok, and YouTube.

· Proficiency in digital analytics tools and social media insights (e.g., Google Analytics, Instagram, TikTok, YouTube, Google Ads, and related analytics tools.

· Ability to manage multiple projects and deadlines in a fast-paced environment.

· Strong communication and copywriting skills, with solid proficiency in spoken and written English.

· Creative and strategic thinker with sound analytical skills.

· Knowledge of branding and basic graphic design principles.

· Resourceful, IT-savvy, and a quick learner with a proactive mindset.

· Team-oriented, collaborative, and results-driven with a positive learning attitude.

· Preferably knowledgeable in conversion optimization, attribution modelling, funnel management, traffic analysis, and performance reporting.

About MIJ Hub Ltd

My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-profit organization (NPO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.

At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including our specialty cafe Komunal, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.

We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy; you’ll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth.

If you’re a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you.

Content Ideation & Storytelling

• Research trends and develop creative concepts for social media campaigns.
• Draft storyboards and scripts (with guidance from the team lead).
• Copywrite engaging captions, ad copy, and campaign content.

Production

• Direct and guide talents during shoots independently (students, staff, KOLs).
• Handle basic videography and photography (camera setup, framing, b-roll).
• Appear on camera for short videos, BTS content, or campaign pieces when needed.

Post-Production & Collaboration

• Edit short-form content (Reels, TikToks, YouTube Shorts).
• Work with designers and remote editors to deliver final content.

General Marketing Support

• Assist with campaign execution (scheduling, collaborations, ad-hoc tasks).

Data-Driven Marketing

• Analyze content performance metrics and translate insights into actionable strategies that impact revenue.
• Track and report on key indicators such as CTR, engagement, conversions.
• Use Excel or equivalent tools to present findings and support decision-making.
• Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus.

Requirements

• 3–5 years of experience in content creation (able to run projects independently).
• Strong portfolio showcasing videos, campaigns, and social content.
• Proficient in editing software (Premiere Pro, Final Cut, or equivalent).
• Comfortable with DSLR/mirrorless cameras for photo/video production.
• Demonstrated strength in storytelling, scriptwriting, and ideation, is a must
• Data-driven mindset with proven ability to analyze performance and optimize content, is a must
• Confident enough to appear on camera when required.
• Proactive, organized, and collaborative.

About MIJ Hub Ltd

My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-profit organization (NPO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.

At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including our specialty cafe Komunal, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.

About the Role:

We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy, you'll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth.

If you're a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you.

Key Responsibilities

Content Ideation & Storytelling

• Research trends and develop creative concepts for social media campaigns.
• Draft storyboards and scripts (with guidance from the team lead).
• Copywrite engaging captions, ad copy, and campaign content.

Production

• Direct and guide talents during shoots independently (students, staff, KOLs).
• Handle basic videography and photography (camera setup, framing, b-roll).
• Appear on camera for short videos, BTS content, or campaign pieces when needed.

Post-Production & Collaboration

• Edit short-form content (Reels, TikToks, YouTube Shorts).
• Work with designers and remote editors to deliver final content.

General Marketing Support

• Assist with campaign execution (scheduling, collaborations, ad-hoc tasks).

Data-Driven Marketing

• Analyze content performance metrics and translate insights into actionable strategies that impact revenue.
• Track and report on key indicators such as CTR, engagement, conversions.
• Use Excel or equivalent tools to present findings and support decision-making.
• Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus.

Requirements

• 3–5 years of experience in content creation (able to run projects independently).
• Strong portfolio showcasing videos, campaigns, and social content.
• Proficient in editing software (Premiere Pro, Final Cut, or equivalent).
• Comfortable with DSLR/mirrorless cameras for photo/video production.
• Demonstrated strength in storytelling, scriptwriting, and ideation, is a must
• Data-driven mindset with proven ability to analyze performance and optimize content, is a must
• Confident enough to appear on camera when required.
• Proactive, organized, and collaborative.

About MIJ Hub Ltd

My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-profit organization (NPO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.

At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including our specialty cafe Komunal, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.

About the Role:

We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy, you'll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth.

If you're a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you.

Key Responsibilities

Content Ideation & Storytelling

• Research trends and develop creative concepts for social media campaigns.
• Draft storyboards and scripts (with guidance from the team lead).
• Copywrite engaging captions, ad copy, and campaign content.

Production

• Direct and guide talents during shoots independently (students, staff, KOLs).
• Handle basic videography and photography (camera setup, framing, b-roll).
• Appear on camera for short videos, BTS content, or campaign pieces when needed.

Post-Production & Collaboration

• Edit short-form content (Reels, TikToks, YouTube Shorts).
• Work with designers and remote editors to deliver final content.

General Marketing Support

• Assist with campaign execution (scheduling, collaborations, ad-hoc tasks).

Data-Driven Marketing

• Analyze content performance metrics and translate insights into actionable strategies that impact revenue.
• Track and report on key indicators such as CTR, engagement, conversions.
• Use Excel or equivalent tools to present findings and support decision-making.
• Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus.

Requirement

• 3–5 years of experience in content creation, with the ability to run projects independently.
• Strong portfolio showcasing videos, campaigns, and social content.
• Proficiency in editing software (e.g., Adobe Premiere Pro, Final Cut, or equivalent).
• Comfortable working with DSLR or mirrorless cameras for photo and video production.
• Strong skills in storytelling, scriptwriting, and ideation.
• Data-driven mindset with proven ability to analyze performance and optimize content.
• Confidence to appear on camera when required.
• Able to lead a team or manage projects effectively.
• Proactive, organized, and collaborative team player.
• Good understanding of the Malay community and culture.

About MIJ Hub Ltd
My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-profit organization (NPO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.
At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including our specialty cafe Komunal, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.
About the Role
We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy; you’ll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth.
If you’re a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you.
Key Responsibilities
Content Ideation & Storytelling
Research trends and develop creative concepts for social media campaigns.
Draft storyboards and scripts (with guidance from the team lead).
Copywrite engaging captions, ad copy, and campaign content.
Production
Direct and guide talents during shoots independently (students, staff, KOLs).
Handle basic videography and photography (camera setup, framing, b-roll).
Appear on camera for short videos, BTS content, or campaign pieces when needed.
Post-Production & Collaboration
Edit short-form content (Reels, TikToks, YouTube Shorts).
Work with designers and remote editors to deliver final content.
General Marketing Support
Assist with campaign execution (scheduling, collaborations, ad-hoc tasks).
Data-Driven Marketing
Analyze content performance metrics and translate insights into actionable strategies that impact revenue.
Track and report on key indicators such as CTR, engagement, conversions.
Use Excel or equivalent tools to present findings and support decision-making.
Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus.
Requirements
3–5 years of experience in content creation (able to run projects independently).
Strong portfolio showcasing videos, campaigns, and social content.
Proficient in editing software (Premiere Pro, Final Cut, or equivalent).
Comfortable with DSLR/mirrorless cameras for photo/video production.
Demonstrated strength in storytelling, scriptwriting, and ideation, is a must
Data-driven mindset with proven ability to analyze performance and optimize content, is a must
Confident enough to appear on camera when required.
Proactive, organized, and collaborative.
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About MIJ Hub Ltd

My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-profit organization (NPO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.

At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including our specialty cafe Komunal, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.

About the Role:

We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy, you’ll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth.

If you’re a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you.

Key Responsibilities

Content Ideation & Storytelling

• Research trends and develop creative concepts for social media campaigns.
• Draft storyboards and scripts (with guidance from the team lead).
• Copywrite engaging captions, ad copy, and campaign content.

Production

• Direct and guide talents during shoots independently (students, staff, KOLs).
• Handle basic videography and photography (camera setup, framing, b-roll).
• Appear on camera for short videos, BTS content, or campaign pieces when needed.

Post-Production & Collaboration

• Edit short-form content (Reels, TikToks, YouTube Shorts).
• Work with designers and remote editors to deliver final content.

General Marketing Support

• Assist with campaign execution (scheduling, collaborations, ad-hoc tasks).

Data-Driven Marketing

• Analyze content performance metrics and translate insights into actionable strategies that impact revenue.
• Track and report on key indicators such as CTR, engagement, conversions.
• Use Excel or equivalent tools to present findings and support decision-making.
• Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus.

Requirement

• 3–5 years of experience in content creation, with the ability to run projects independently.
• Strong portfolio showcasing videos, campaigns, and social content.
• Proficiency in editing software (e.g., Adobe Premiere Pro, Final Cut, or equivalent).
• Comfortable working with DSLR or mirrorless cameras for photo and video production.
• Strong skills in storytelling, scriptwriting, and ideation.
• Data-driven mindset with proven ability to analyze performance and optimize content.
• Confidence to appear on camera when required.
• Able to lead a team or manage projects effectively.
• Proactive, organized, and collaborative team player.
• Good understanding of the Malay community and culture.

You'll play a key role in shaping the visual voice and digital presence of Luxus. Your main responsibilities include:

• Developing and executing lifestyle-oriented social media content (TikTok, Instagram, etc.) that aligns with Luxus' brand image
• Shooting and editing videos and visuals for product showcases, campaigns, and behind-the-scenes moments
• Maintaining a consistent and elevated social media feed aesthetic in line with our brand's visual guidelines
• Writing engaging captions and short-form content to accompany posts
• Managing publishing schedules and uploading content across social platforms
• Assisting in brainstorming and executing social media campaigns and product launches
• Occasionally supporting event coverage and short-form livestream content
• Engaging with KOLs / Media and providing direction for content posting

Who We're Looking For
- Passionate about content creation, with a sharp eye for aesthetics and visual storytelling
- Proficient in video editing tools
- Well-versed in TikTok and Instagram trends, reels, stories, and content algorithms
- Experience with managing brand accounts or growing personal content profiles
- Bonus if you have a background or strong interest in interior, lifestyle, smart home, or design-related content

Requirements

• Prior experience in digital content creation, marketing, or related field
• Proficiency in video editing tools and basic design apps
• Understanding of content metrics and audience engagement
• Fluent in English (Mandarin a bonus for content targeting regional audiences)
• Able to work both independently and collaboratively with our design and marketing team

We believe that building an enduring culture and positive work environment with our team members is fundamental.

• Career Development and Personal Growth
• Vibrant Working Environment and Culture
• Attractive Remuneration and Benefits

The Social Media and Content Marketing Executive will be an integral part of the Marketing Department.

Key Responsibilities:

• In charge of performing social media and website content updates, producing content, key messages, and posts designed to drive traffic, promote audience engagement, and support company objectives
• Analyse digital & social media data to provide strategic & actionable insights and optimise ROI
• Contribute to overall digital growth and content marketing strategy to communicate Company's profile to the target audience and to support the Company outreach and expansion
• Support other general marketing tasks as per assigned

Requirements:

• Min. 'A' Level or Local Diploma in any discipline
• Able to work independently with minimum supervision
• Excellent understanding of digital marketing concepts and best practices
• Positive working attitude with good interpersonal skill
• Highly motivated individuals