251 Consumer Strategy Manager jobs in Singapore

Posting Description:

Are you passionate about shaping brand strategy across two powerful organizations?

Do you thrive on creating synergy while preserving unique brand identities?

Join us in this exciting hybrid role with the flexibility to work from our Singapore office

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

As the Brand Integration and Enablement Leader, you will act as a strategic bridge between Aon and NFP, ensuring both brands maintain their distinct identities while identifying opportunities for alignment and synergy. Your responsibilities will include:

Brand Integration and Enablement

• Act as a strategic bridge between Aon and NFP brand teams, ensuring both brands maintain their distinct identities while identifying opportunities for alignment and synergy.
• Support brand leadership at NFP and Aon by providing tools, insights, and frameworks that enhance brand storytelling and execution across both organizations.
• Proactively facilitate knowledge sharing, brand alignment, and cross-brand collaboration.

Brand Governance and Standards

• Support the development and application of brand guidelines that consider the options to drive connection and sharing between brands where appropriate.
• Build documentation, processes and approval workflows per marketing category for independent, joint and hybrid branding models.
• Provide guidance and approvals for brand-related initiatives that span both organizations, ensuring consistency and clarity in joint efforts.

Brand Planning and Best Practice Sharing

• Develop and maintain a shared brand calendar that aligns with key initiatives, campaigns, and sponsorships across Aon and NFP.
• Align thought leadership and industry offerings across Aon and NFP where relevant.
• Connect insights and surveys offerings acting as a resource to find crossover and alignment opportunities.
• Lead the documentation and sharing of brand best practices, case studies, and toolkits to empower teams across both organizations.
• Facilitate regular knowledge-sharing sessions and act as a central resource for brand-related inquiries and collaboration.

Stakeholder Engagement

• Partner with senior marketing and communications leaders across NFP and Aon to align brand strategy with broader organizational goals.
• Partner with NFP's dedicated operations lead from Aon for alignment.

Innovation and Trends

• Stay ahead of industry trends, emerging platforms, and cultural shifts to keep both brands relevant and forward-thinking.
• Identify new opportunities for brand growth, differentiation, and shared innovation.

Analytics and Measurement

• Proactively facilitate knowledge sharing and partner with data scientists and analytics teams at Aon and NFP to build robust scorecards tailored to NFP.
• Support brand leadership at NFP to translate data into actionable insights that inform go-forward plans.
• Champion a culture of measurement and continuous improvement across brand teams.

How this opportunity is different

This is a unique opportunity to influence two leading brands in the professional services and insurance space. You'll work closely with senior leaders across Aon and NFP, driving collaboration and innovation while shaping the future of brand strategy. Your role will be central to ensuring both brands remain relevant, distinctive, and aligned where it matters most.

Skills and experience that will lead to success

• Proven experience in brand strategy and marketing within a global or matrixed organization.
• Strong understanding of brand architecture, positioning, and storytelling.
• Ability to lead cross-functional initiatives and influence without authority.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to translate insights into actionable strategies.

Preferred:

• MBA or Master's in Marketing, Communications, or related field.
• Experience in financial services, insurance, or professional services.
• Familiarity with global brand management and regional market dynamics.

How we support our colleagues

In addition to our comprehensive benefits package, we encourage an inclusive workforce. Plus, our agile environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two "Global Wellbeing Days" each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions for our colleagues as well.

Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.

Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.

We are committed to providing equal employment opportunities and fostering an inclusive workplace. If you require accommodations during the application or interview process, please let us know. You can request accommodations by emailing us at or your recruiter. We will work with you to meet your needs and ensure a fair and equitable experience.

Account Executive, Creator Marketing – Brand Strategy Analyst (Freelancer)
Join to apply for the
Account Executive, Creator Marketing – Brand Strategy Analyst (Freelancer)
role at
United Entertainment Group .
We are seeking a highly motivated and detail‐oriented freelancer to join our team as an Account Executive, Creator Marketing – Brand Strategy Analyst. This role offers the opportunity to work at the intersection of culture, social trends, and brand strategy, providing insights that directly inform marketing campaigns and creator collaborations.
Roles & Responsibilities
Our ideal candidate is passionate about creator and social trends, with a deep understanding of what’s happening in culture and online. They are an analyst at heart – curious, investigative, and detail-oriented – with a proven track record in writing, research, and analysis. The candidate must excel in creating comprehensive written assessments and presentations, supported by credible sources. Strong writing abilities, the capacity to conduct detailed research based on set criteria, and the ability to work independently are essential. Additionally, this person should be adept at managing multiple tasks simultaneously and meeting deadlines.
Evaluate creator and talent partners, including social media content creators, speakers, thought leaders, advocates, small business owners, athletes, and more, to determine their suitability for clients based on established criteria.
Develop and tailor presentations to showcase assessments, incorporating supporting sources and data to back up your evaluations.
Utilize online resources to develop, conduct, and gather insights on potential partners.
Write detailed assessments of creators based on predefined criteria.
Provide both qualitative and quantitative evaluations of creator suitability.
Meet strict deadlines and manage multiple assessments simultaneously.
Implement feedback to refine assessments and writing.
Produce comprehensive assessments grounded in research.
Stay informed about social and cultural trends relevant to the content creator landscape.
Bring industry best practices forward as an architect of an evolving area as well as a gatherer from our other markets across our network.
Use project management tools to maintain ownership of and track assignments.
Basic Qualifications
2–3 years of experience in Creator Marketing or a related field.
Exceptional writing and analytical skills with a proven ability to conduct rigorous research and summarize findings effectively.
Understanding and knowledge of popular social platforms, including Instagram, Reddit, Facebook, Threads, Twitter/X, and more.
Deep understanding of digital culture and trends, with a keen interest in the creator space online.
Comfortable navigating ambiguity and thriving in situations that require balancing clear-cut and nuanced aspects.
Strong proficiency in Thai and English, with excellent written and verbal communication skills.
Preferred Qualifications
Passionate about writing, research and analysis.
Knowledge of Creator / Influencer tools or platforms.
Knowledge in crisis communication, brand reputation and brand safety strategies.
Communicative and proactive self‐starter who takes initiative in their work.
Digitally savvy with experience in social media, community management and/or marketing.
Creative problem‐solving abilities.
Capable of working autonomously, managing timelines effectively, and demonstrating a strong sense of ownership over work.
Willingness to learn this emerging space and openness to taking on new challenges that will be new for the team and agency.
Seniority level
Entry level
Employment type
Temporary
Job function
Public Relations and Information Technology
Industries
Public Relations and Communications Services; IT Services and IT Consulting
#J-18808-Ljbffr

Overview
We are seeking a highly motivated and detail-oriented freelancer to join our team as an Account Executive, Creator Marketing – Brand Strategy Analyst. This role offers the opportunity to work at the intersection of culture, social trends, and brand strategy, providing insights that directly inform marketing campaigns and creator collaborations.
Responsibilities
Evaluate creator and talent partners, including social media content creators, speakers, thought leaders, advocated, small business owners, athletes and more, to determine their suitability for clients based on established criteria.
Develop and tailor presentations to showcase assessments, incorporating supporting sources and data to back up your evaluations.
Utilize online resources to develop, conduct and gather insights on potential partners.
Write detailed assessments of creators based on predefined criteria.
Provide both qualitative and quantitative evaluations of creator suitability.
Meet strict deadlines and manage multiple assessments simultaneously.
Implement feedback to refine assessments and writing.
Produce comprehensive assessments grounded in research.
Stayed informed about social and cultural trends relevant to content creator landscapes.
Bring industry best practices forward as an architect of an evolving area as well as a gatherer from our other markets across out network.
Use project management tools to maintain ownership of and track assignments.
Basic Qualifications
2-3 years of experience in Creator Marketing or a related field.
Exceptional writing and analytical skills with a proven ability to conduct rigorous research and summarize findings effectively.
Understanding and knowledge of popular social platforms, including Instagram, Reddit, Facebook, Threads, Twitter/X, and more.
Deep understanding of digital culture and trends, with a keen interest in the creator space online.
Comfortable navigating ambiguity and thriving in situations that require balancing clear-cut and nuanced aspects.
Strong proficiency in Thai and English, with excellent written and verbal communication skills
Preferred Qualifications
Passionate about writing, research and analysis
Knowledge of Creator / Influencer tools or platforms
Knowledge in crisis communication, brand reputation and brand safety strategies
Communicative and proactive self-starter who takes initiative in their work.
Digitally-savvy with experience in social media, community management and/or marketing.
Creative problem-solving abilities
Capable of working autonomously, managing timelines effectively, and demonstrating a strong sense of ownership over work.
Willingness to learn this emerging space and openness to taking on new challenges that will be new for the team and agency.
#J-18808-Ljbffr

Consumer Marketing & Retail Manager (F&B)

We are seeking a dynamic and strategic Consumer Marketing & Retail Manager to lead our marketing efforts and retail execution in the Food & Beverage (F&B) sector. This role is responsible for driving brand awareness, consumer engagement, and sales growth across both online and offline retail channels. The ideal candidate has strong experience in consumer marketing, retail activation, and a deep understanding of the F&B industry landscape.

• Develop and execute 360° marketing campaigns targeting key consumer segments.
• Localize global brand strategies to fit regional market dynamics.
• Manage digital marketing initiatives including social media, content marketing, KOL/ influencer collaborations, and paid ads.
  Analyze consumer behavior, market trends, and competitor activities to optimize marketing strategies.

• Plan and implement in-store promotions, product launches, and POSM materials across retail partners and outlets.
• Collaborate with sales and trade marketing teams to drive sell-out performance.
• Build strong relationships with key retail accounts (e.g., supermarkets, convenience stores, specialty F&B retailers).
  Ensure consistent brand visibility and messaging across all retail touchpoints.

• Maintain brand consistency across all channels and touchpoints.
• Support product innovation and go-to-market strategies.
• Lead cross-functional collaboration with internal teams (sales, supply chain, product development, etc.).

• Singapore citizen only
• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• 4–7 years of experience in consumer marketing and/or retail marketing, preferably in the F&B or FMCG industry.
• Strong understanding of consumer behavior and retail dynamics in the F&B sector.
• Experience in planning and executing integrated marketing campaigns.
• Proven ability to manage multiple retail channels (modern trade, general trade, e-commerce).
• Excellent communication, negotiation, and stakeholder management skills.
• Data-driven mindset with the ability to interpret marketing and sales analytics.
• Fluent in English; Mandarin or other regional languages is a plus.

• Familiarity with e-commerce platforms and digital marketing tools (e.g., Meta Ads, Google Ads, CRM tools).
• Prior experience in brand activation or product launches in a competitive F&B market.
• Knowledge of local regulatory requirements for food labeling and marketing (if applicable by region).

Job description:

We are looking for a Consumer Marketing (Associate) who combines strategic thinking with hands-on execution to drive impactful marketing initiatives. This role is responsible for developing and executing marketing strategies that grow awareness, usage, and engagement across our payment products. You will also play a key role in driving new product launches, working cross-functionally to take new offerings to market with clarity, creativity, and speed. The ideal candidate thrives in a fast-paced environment, is highly detail-oriented, results-driven, and operates with a can-do, independent mindset.

Key responsibilities

• Develop and implement marketing strategies to grow product awareness, drive consumer engagement and continuous usage.
• Plan and execute integrated campaigns across digital, social media, retail activations, and ATL, aligned with business goals and timelines.
• Translate product features, consumer insights and market trends into compelling campaign propositions and messaging.
• Collaborate with cross-functional teams (product, business and sales, analytics, operations, legal) and external partners (creative/media agencies, merchants, suppliers) for campaign development and execution.
• Demonstrate hands-on capability in creating a range of marketing assets including social content, digital banners, EDMs, in-store POSMs, product collaterals, website landing pages and video briefs.
• Skilled in a wide range of marketing disciplines, including content creation, copywriting, pay-per-click advertising, email marketing, social media marketing and performance analytics.
• Ensure all marketing materials are brand-consistent, audience-relevant, and compliant with industry regulations and internal processes.
• Monitor and analyse campaign performance metrics and consumer response to drive continuous improvement.
• Manage multiple projects simultaneously while maintaining meticulous attention to detail and high standards of delivery.
• Manage marketing budgets responsibly, ensuring efficient allocation of resources, and regular budget tracking and reporting.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years' working experience, preferably in banking, fintech, or payments. Experience with digital and social media marketing is a must.
• Proven track record in managing end-to-end campaigns and delivering business impact.
• Strong analytical and strategic mindset with the ability to make data-driven decisions and solve problems effectively.
• Hands-on in asset development and campaign execution across multiple platforms.
• Highly meticulous, process-driven and well-organised, with strong attention to detail.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Experience in budget planning, tracking, and optimisation.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Can-do attitude, self-starter who is pro-active, independent and results driven.

• Bonus considerations:

• Knowledge of digital tools and platforms (e.g. CMS, Google Analytics, email platforms).

• Familiarity with regulatory and compliance requirements in financial services marketing.

The Opportunity…

At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them.

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

Balancing your activities between the demand for business relationship management and program management, as the Head of B2B, Consumer, Marketing - IT, you will be in a primary position to consult, recommend and direct a team of IT professionals to deliver a wide range of business system and technical projects. Establishing and maintaining a sound business relationship with the Asia Pacific businesses, you will proactively serve as a "trusted advisor," and function as a key point of contact for IT business stakeholders. You will represent IS&T to the business by promoting IS&T's vision, value, services, and capabilities.

Recommend and direct in concert with the overall Moët Hennessy APAC business strategy, the development of localised business systems and technology strategies that support the achievement of the business objectives. Facilitate and co-develop the business systems master plan which will enable IT Services to meet business priorities and requirements. This incorporates global, regional and local initiatives.

Working with the IT Director – APAC, you will help to introduce, develop and mature the principals and concepts of our digital ecosystem. Coaching, promoting and directing a service delivery team of IT professionals, your portfolio planning, execution and reporting will serve a fundamental base for enabling project delivery, communications between, across and upwards in the organisation. On time and within budget project delivery are a point of great satisfaction and pride in the IS&T team. Seeking to continue and improve on this record you will be able to share and promote the team's delivery record.

How you will contribute…

• Local B2B Systems & Consumer IT strategy development, solution discovery, service management, risk management and relationship management
• Facilitate, and lead the planning and execution of initiatives to enable the business to achieve objectives through the effective use of technology
• Foster a team environment and mentor members of the B2B Systems & Consumer team providing input to performance reviews
• Communicate decisions, priorities and relevant project information to appropriate levels of staff regarding service requests, projects and initiatives
• Provide expertise to internal and external stakeholders as a thought leader to align technology solutions with business strategies
• Demonstrate in-depth knowledge of IS&T service catalog, and business functions to identify and communicate how IS&T solutions can support the achievement of tactical and strategic business goals
• Lead prioritization of IT initiatives based on organizations needs/strategy, IT workload and budget
• Lead and potentially champion change management activities with a customer centric focus
• Advise on options, risks, costs versus benefits, and impacts on end-user products and services, business processes and system priorities
• Analyze technology trends to determine impact on the achievement of business goals
• Promotes the adoption of solutions in the field, is a key player in change management, and maximizes the value delivered by tools for operational staff. For example, he/she identifies the training needs of end users. He/she ensures technological watch within the group and outside, identifies, and proposes innovative solutions to business correspondents and central teams

We are looking for unique and amazing talent. Join us if you have…

• Knowledge in Information Management / Systems / Technology / Computer Science or equivalent industry experience or qualifications such as ITIL, PMP/PRINCE, MCSE, etc.
• 15 Years active experiences as an IS/T ; Technologist or related professional 15 Years of solid project management experience (across geographic regions)
• Beneficial experience will be in SalesForce.com, Workflow solutions, exposure to eCommerce, CRM tools; Expertise with on-online technologies (web, mobile, social, and other electronic measures of exchange. SAAS,IAAS, Cloud)
• Having knowledge of eCommerce solutions/processes,(Shopify) production business models or Wine & Spirits distribution will be desirable
• Min 5 years of experience in effective management and demonstrated development of a team of IT professionals of remote team. Ability to lead a dynamic, technology driven, team of individuals
• Able to communicate clearly and effectively, at all levels in a multi-language, multinational environment
• Ability to transfer complicated ideas into comprehensible and digestible concepts for non-technical audiences
• A demonstrated mindset to be able to transfer technical concepts into deliverable business solutions
• Independent, able to work under pressure, attention to detail
• Fluent in English with proficiency of other language(s) will be an advantage

Additional Information:

• Decision Making Authority:
• Validation of vendors, technical solutions, contracts terms on IS&T projects across the Region/ Markets (in liaison with regional/local CFO's and MH IS&T staff)
• Project management of MHAP regional IS&T projects
  
  Authority to suspend launch of a new application or system developed by any MHAP country, if he/she perceives a high risk of operational failure, or if the application/system does not comply with the Group IS&S security guidelines
• SFA
• B2B CRM
• Allocation management solution
• B2B Client Portals
• eRetail analysis and survey solutions
• Data & reporting B2B

Role Overview
We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.Overview
We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.
Key Responsibilities:
Go-to-Market Strategy:
Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
Regional Campaign Execution:
Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
Multi-Channel Marketing:
Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
Data-Driven Optimization:
Track and analyze campaign performance, using insights to refine strategies and improve ROI.
Community Engagement:
Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
Brand Consistency:
Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
Cross-Functional Collaboration:
Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
Experience:
5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
Domain Knowledge:
Familiarity with parenting, family-centric products, or community platforms is a strong plus.
Marketing Skills:
Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
Data-Driven:
Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
Project Management:
Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
Collaboration & Communication:
Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
Adaptability:
High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
Language:
Fluent in English (written and spoken).
Why Join Us
Impactful Mission:
Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.
Innovative Products:
Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.
Growth & Learning:
Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.
Data-Driven Culture:
Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
Collaborative Team:
Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals.
Regional Exposure:
Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.
#J-18808-Ljbffr

Overview
We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.
Key Responsibilities
Go-to-Market Strategy: Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
Regional Campaign Execution: Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
Multi-Channel Marketing: Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
Data-Driven Optimization: Track and analyze campaign performance, using insights to refine strategies and improve ROI.
Community Engagement: Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
Brand Consistency: Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
Cross-Functional Collaboration: Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
Requirements
Experience: 5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
Domain Knowledge: Familiarity with parenting, family-centric products, or community platforms is a strong plus.
Marketing Skills: Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
Data-Driven: Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
Project Management: Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
Collaboration & Communication: Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
Adaptability: High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
Language: Fluent in English (written and spoken).
Benefits
Impactful Mission: Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.
Innovative Products: Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.
Growth & Learning: Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.
Data-Driven Culture: Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
Collaborative Team: Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals.
Regional Exposure: Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.
#J-18808-Ljbffr

Role Overview
We seek a
Consumer Marketing Manager
to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.
Key Responsibilities:
Go-to-Market Strategy:
Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
Regional Campaign Execution:
Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
Multi-Channel Marketing:
Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
Data-Driven Optimization:
Track and analyze campaign performance, using insights to refine strategies and improve ROI.
Community Engagement:
Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
Brand Consistency:
Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
Cross-Functional Collaboration:
Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
Experience:
5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
Domain Knowledge:
Familiarity with parenting, family-centric products, or community platforms is a strong plus.
Marketing Skills:
Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
Data-Driven:
Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
Project Management:
Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
Collaboration & Communication:
Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
Adaptability:
High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
Language:
Fluent in English (written and spoken).
Why Join Us
Impactful Mission:
Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.
Innovative Products:
Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.
Growth & Learning:
Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.
Data-Driven Culture:
Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
Collaborative Team:
Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals.
Regional Exposure:
Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.
#J-18808-Ljbffr