14 Brand Management jobs in Singapore

**Additional Information**
**Job Number** 25038065
**Job Category** Management Development Programs/Interns
**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore, 098499VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Non-Management
**CORPORATE INTERNSHIP PROGRAM**
Marriott International, Inc. is seeking current university student who is passionate and keen to establish a long-term career in the hospitality industry. We create opportunities to develop our interns, allowing you to gain invaluable project experience, hone your leadership & team skills and position yourself for a rewarding career in the hospitality industry and beyond. We immerse you in an environment with people, places & practices that make up our thriving portfolio.
You will experience firsthand the thrills of working with some of the most sought-after hospitality brands & leaders in the world.
If you are ready to learn, grow, and help people experience the world like never before, then we are ready for you. What better way to experience Marriott International, Inc. than actually being part of us?
**DUTIES & RESPONSIBILTIES**
The intern will be supporting Marriott's Consumer Operations team.
Key responsibilities include:
+ Support strategic planning and pull-through of all Select / Premium / Luxury Brand initiatives and programs relevant to the region.
+ Think creatively and practically to support the development, planning, and implementation of Brand programming or initiatives.
+ Develop impactful presentations and reports and collaborate with stakeholders and maintain organized documentation.
+ Support key stakeholders on key openings and focus hotels within the Select / Premium/ Luxury brand portfolio.
+ Assist with the design and preparation of statistical reports as required.
+ Produce and distribute team correspondence, presentations and other related documents as required.
**JOB KNOWLEDGE, SKILLS & ABILITIES**
We are looking for a university student who is passionate, committed, and keen to establish a career in the Brand Management discipline with the following attributes:
+ Excellent command of written and spoken English
+ Strong analytical, teamwork and organizational skills.
+ Visibility and general understanding on the implementation and execution of brand management activities and brand operations.
+ Knowledge of Marriott lodging products, cultures, and brands.
+ Organized, detail-oriented and deadline-sensitive.
+ Proficient in Microsoft Office (namely Excel and PowerPoint, Smartsheet and other project management tools would be would be an added advantage).
+ Positive attitude and enthusiasm in the performance of responsibilities
+ Ambitious, highly motivated and an ability to thrive in a multi-tasking, fast-paced environment, and a high degree of accountability.
+ Ability to develop and maintain relationships e.g., associates, customers, owners, agencies, partners.
+ Ability to design and implement tracking systems for documents and spreadsheets.
**QUALIFICATION STANDARD**
+ **Education:**
+ Undergraduate in Social Sciences, Business Management, Economics or Marketing preferred
+ **Requirements:**
+ Singaporean, Singapore Permanent Resident Holder or valid student pass / work holiday pass
+ Eligible for undergraduate in a Singapore registered university program / uundergraduate or graduate of a university in Singapore, Australia, France, Germany, Hong Kong, Japan, New Zealand, Switzerland, United Kingdom or United States.
+ Prepared to commit to a six months' internship
+ **Grooming:**
+ All employees must maintain a neat, clean and well-groomed appearance per Marriott standards.
_Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

Snap Inc ( is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat ( , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio ( , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles ( .
Snap Inc ( is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat ( , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio ( , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles ( .
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We're looking for a Product Marketing Manager to lead Go To market strategies for Snapchat's App performance marketing solutions. You will use your knowledge of marketplaces, platforms, and products used by Direct Response advertisers, and your understanding of the ad tech industry to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat's solutions.
**What you'll do:**
+ Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the APAC region
+ Represent product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
+ Be a recognized App marketing expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
+ Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform.
+ Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly
+ Inspire and educate both internal and external teams on Snapchat's performance solutions for advertisers
+ Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership
**Knowledge, Skills & Abilities:**
+ Deep knowledge of the performance digital ads competitive landscape, especially for App acquisition, engagement and retention strategies for verticals such as Gaming, Retail, Tech or Finance.
+ Ability to transform complex and nuanced concepts into simple actionable tasks
+ Excellent verbal and written communication skills, with high attention to detail
+ Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy
+ Strong project management skills with the ability to prioritize and execute go-to-market plans
+ A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
+ Strong public speaking skills and comfortable presenting to large groups
+ Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking.
**Minimum Qualifications:**
+ Native/fluent in Mandarin
+ BS/BA degree or equivalent years of experience
+ 5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
**Preferred Qualifications:**
+ Experience in product marketing, product management, strategy at a technology or advertising technology company
+ Solid track record in launching products & driving global adoption
+ At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
+ Experience in a performance-based advertiser or digital advertising tech company
+ Well versed with Social media ads manager platforms, and digital advertising measurement tools
If you have a disability or special need that requires accommodation, please don't be shy and provide us some information ( .
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits ( : Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!
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**Job Description Summary**
We are seeking a highly motivated and strategic Product Marketing Leader to join our team as an individual contributor. In this role, you will be responsible for developing and executing product marketing plans for our Ultrasound portfolio of products, ensuring successful New Product Introductions (NPIs), and providing essential sales and marketing support. You will work cross-functionally with sales, product management, and external partners to drive product success in the market. Additionally, you will manage Key Opinion Leader (KOL) relationships alongside segment leader roles to strengthen our brand presence and thought leadership in the healthcare sector.
This is an excellent opportunity for a skilled and proactive product marketing professional to make a significant impact in a fast-paced, dynamic environment.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Job Description**
**Roles and Responsibilities**
**Product Marketing Strategy, Planning & Execution:**
+ Develop and execute comprehensive product marketing plans that align with business objectives and target customer segments.
+ Conduct market research and competitive analysis to understand customer needs, market trends, and competitor activities.
+ Define product positioning, value propositions, and messaging to differentiate our products in the market and drive adoption.
+ Support field marketing teams for customer-facing events to generate new leads and prospects
+ Track and report on key performance metrics related to product marketing, NPI launches, and sales enablement initiatives.
+ Utilize CRM and marketing automation tools to gather data, measure campaign effectiveness, and refine strategies to improve results.
+ Collaborate with the omnichannel team to plan and manage targeted digital marketing campaigns (e.g., SEO, SEM, paid social, content marketing) to enhance product visibility and drive lead generation.
**New Product Introductions (NPI):**
+ Lead the planning and execution of New Product Introductions (NPIs) from a marketing perspective, ensuring smooth and impactful product launches.
+ Collaborate with product management, sales, and other cross-functional teams to define launch strategies, timelines, and key deliverables.
+ Work with the content team to develop marketing collateral, including product brochures, case studies, presentations, and digital content, to support the NPI process.
+ Track and analyse launch performance, adjusting strategies as needed to optimize success and market penetration.
**Sales Support & Enablement:**
+ Provide sales teams with the tools, resources, and training necessary to effectively sell the products, including product demos, FAQs, sales playbooks, and objection handling guides.
+ Support sales team with background knowledge, market insights, competitive insights, and win-loss analysis to support in maximizing business opportunities.
+ Support sales teams by creating tailored marketing campaigns, presentations, and materials to engage customers and drive lead generation.
**Key Opinion Leader (KOL) Management:**
+ Identify, engage, and build relationships with Key Opinion Leaders (KOLs) and healthcare influencers to drive awareness and credibility for our products.
+ Collaborate with KOLs to generate content, such as whitepapers, case studies, and testimonials, that support product adoption and market leadership.
+ Coordinate KOL involvement in conferences, webinars, and other industry events to promote our products and position the company as a thought leader
+ Monitor KOL engagement, providing regular updates on their activities and ensuring alignment with broader marketing and business objectives.
**Qualifications:**
+ **Experience:** 5+ years of experience in product marketing within the medical device or healthcare industry, with a proven track record of product launches and sales support.
+ **Product Marketing including NPIs:** Strong experience in developing and executing product marketing plans, including positioning, messaging, and go-to-market strategies.
+ **Sales Support:** Experience in creating sales enablement materials and working closely with sales teams to drive product adoption and achieve sales targets.
+ **KOL Management:** Experience in managing relationships with Key Opinion Leaders (KOLs), healthcare influencers, and industry experts
+ **Communication Skills:** Excellent verbal and written communication skills
+ **Tools:** Familiarity with CRM systems (e.g., Salesforce), marketing automation tools (marketo, workfront, adobe), and Microsoft Office Suite.
? **Preferred Attributes:**
+ Ability to work independently with minimal supervision while collaborating effectively across teams.
+ Strong analytical skills with the ability to interpret data and provide actionable insights.
+ Ability to adapt quickly in a fast-paced, dynamic work environment and manage multiple priorities simultaneously.
+ Familiarity with digital marketing strategies and tools to support product promotion and lead generation.
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
**Additional Information**
**Relocation Assistance Provided:** No

**Job Description Summary**
We are seeking a highly motivated and strategic Product Marketing Leader to join our team as an individual contributor. In this role, you will be responsible for developing and executing product marketing plans for our Imaging portfolio of products, ensuring successful New Product Introductions (NPIs), and providing essential sales and marketing support. You will work cross-functionally with sales, product management, and external partners to drive product success in the market. Additionally, you will manage Key Opinion Leader (KOL) relationships alongside segment leader roles to strengthen our brand presence and thought leadership in the healthcare sector.
This is an excellent opportunity for a skilled and proactive product marketing professional to make a significant impact in a fast-paced, dynamic environment.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Job Description**
**Roles and Responsibilities**
**Product Marketing Strategy, Planning & Execution:**
+ Develop and execute comprehensive product marketing plans that align with business objectives and target customer segments.
+ Conduct market research and competitive analysis to understand customer needs, market trends, and competitor activities.
+ Define product positioning, value propositions, and messaging to differentiate our products in the market and drive adoption.
+ Support field marketing teams for customer-facing events to generate new leads and prospects
+ Track and report on key performance metrics related to product marketing, NPI launches, and sales enablement initiatives.
+ Utilize CRM and marketing automation tools to gather data, measure campaign effectiveness, and refine strategies to improve results.
+ Collaborate with the omnichannel team to plan and manage targeted digital marketing campaigns (e.g., SEO, SEM, paid social, content marketing) to enhance product visibility and drive lead generation.
**New Product Introductions (NPI):**
+ Lead the planning and execution of New Product Introductions (NPIs) from a marketing perspective, ensuring smooth and impactful product launches.
+ Collaborate with product management, sales, and other cross-functional teams to define launch strategies, timelines, and key deliverables.
+ Work with the content team to develop marketing collateral, including product brochures, case studies, presentations, and digital content, to support the NPI process.
+ Track and analyse launch performance, adjusting strategies as needed to optimize success and market penetration.
**Sales Support & Enablement:**
+ Provide sales teams with the tools, resources, and training necessary to effectively sell the products, including product demos, FAQs, sales playbooks, and objection handling guides.
+ Support sales team with background knowledge, market insights, competitive insights, and win-loss analysis to support in maximizing business opportunities.
+ Support sales teams by creating tailored marketing campaigns, presentations, and materials to engage customers and drive lead generation.
**Key Opinion Leader (KOL) Management:**
+ Identify, engage, and build relationships with Key Opinion Leaders (KOLs) and healthcare influencers to drive awareness and credibility for our products.
+ Collaborate with KOLs to generate content, such as whitepapers, case studies, and testimonials, that support product adoption and market leadership.
+ Coordinate KOL involvement in conferences, webinars, and other industry events to promote our products and position the company as a thought leader
+ Monitor KOL engagement, providing regular updates on their activities and ensuring alignment with broader marketing and business objectives.
**Qualifications:**
+ **Experience:** 5+ years of experience in product marketing within the medical device or healthcare industry, with a proven track record of product launches and sales support.
+ **Product Marketing including NPIs:** Strong experience in developing and executing product marketing plans, including positioning, messaging, and go-to-market strategies.
+ **Sales Support:** Experience in creating sales enablement materials and working closely with sales teams to drive product adoption and achieve sales targets.
+ **KOL Management:** Experience in managing relationships with Key Opinion Leaders (KOLs), healthcare influencers, and industry experts
+ **Communication Skills:** Excellent verbal and written communication skills
+ **Tools:** Familiarity with CRM systems (e.g., Salesforce), marketing automation tools (marketo, workfront, adobe), and Microsoft Office Suite.
? **Preferred Attributes:**
+ Ability to work independently with minimal supervision while collaborating effectively across teams.
+ Strong analytical skills with the ability to interpret data and provide actionable insights.
+ Ability to adapt quickly in a fast-paced, dynamic work environment and manage multiple priorities simultaneously.
+ Familiarity with digital marketing strategies and tools to support product promotion and lead generation.
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
**Additional Information**
**Relocation Assistance Provided:** No

Description Director, Product Market Success | Product Marketing, Sales Enablement, Leadership | 10 to 20 years, Singapore

Location:

Area of Interest

Marketing and Communications

Job Type

Professional

Security, Services & Software

Job Id

1442404

Director, APJC Product Market Success

We are seeking a dynamic and strategic Product Market Success Director in APJC to drive the growth and success of Cisco’s security product offerings within APJC. This key leadership role will be responsible for developing and executing product-focused growth motions, aligning with sales teams to meet pipeline and bookings goals, leading a team of regional leads, and working with external agencies to customize and execute localized marketing programs. The ideal candidate will have a blend of product knowledge, critical thinking, and strong leadership abilities, with a proven track record in regional market growth and driving business outcomes.

Your Impact:

Driving Product Growth and Sales Alignment:

• Develop and implement product growth strategies that align with regional goals, focusing on pipeline generation and bookings targets.
• Work closely with regional sales teams to ensure alignment on product messaging, sales targets, and execution strategies.
• Analyze market trends, competitive landscape, and customer needs to continuously refine product motions.
• Monitor regional performance metrics (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
• Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.

Team Leadership and Development:

• Lead a team of regional market success leads, providing strategic guidance and encouraging a culture of collaboration, innovation, and accountability.
• Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
• Set clear goals, objectives, and critical metrics for the regional leads to ensure consistent execution of plans.
• Mentor and coach the team to drive high performance, personal growth, and skill development.
• Ensure strong cross-functional collaboration with sales, product, partner, marketing, and customer success teams.

Marketing Program Coordination and Customization:

• Partner with external agencies and internal collaborators to design and execute regional marketing programs and campaigns.
• Ensure that marketing initiatives are tailored to the unique needs and characteristics of each region, driving higher engagement and relevance with target audiences.
• Collaborate with agencies to develop region-specific content (e.g., case studies, whitepapers, webinars) that resonates with local market demands and customer problems.
• Lead all aspects of the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
• Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.

Cross-Functional Collaboration:

• Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
• Serve as the voice of the region to ensure alignment with broader company strategy and objectives.
• Provide regular reporting on regional market performance, insights, and forecasts to leadership.

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or related field. MBA preferred.
• 8+ years of experience in product, regional, partner marketing or related fields, with at least 3-5 years in a regional leadership role.
• Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
• Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
• Exceptional leadership skills with experience leading and mentoring high-performing teams.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
• Expertise in customizing marketing programs for diverse regional audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
• Experience with CRM tools (e.g., Salesforce), marketing automation platforms, and business intelligence tools.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Preferred Skills & Experience:

• Experience in working with agencies and external vendors to execute regional marketing programs.
• Knowledge of digital marketing strategies and tools.
• Experience in cybersecurity sector and familiarity with regional market dynamics.

We Are Cisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees haveaccess to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days ofvacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Offpolicy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours ofunused sick timewill be carried forwardfrom one calendar yearto the nextsuch that the maximum number of sick time hours an employee may have available is160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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Industry

IT & Software

Category

Marketing & Media

Sub Category

Marketing Management

Description

Director, Product Market Success | Product Marketing, Sales Enablement, Leadership | 10 to 20 years, Singapore

Location: Area of Interest Marketing and Communications Job Type Professional Security, Services & Software Job Id 1442404 Director, APJC Product Market Success

We are seeking a dynamic and strategic Product Market Success Director in APJC to drive the growth and success of Cisco’s security product offerings within APJC. This key leadership role will be responsible for developing and executing product-focused growth motions, aligning with sales teams to meet pipeline and bookings goals, leading a team of regional leads, and working with external agencies to customize and execute localized marketing programs. The ideal candidate will have a blend of product knowledge, critical thinking, and strong leadership abilities, with a proven track record in regional market growth and driving business outcomes. Your Impact:

Driving Product Growth and Sales Alignment: Develop and implement product growth strategies that align with regional goals, focusing on pipeline generation and bookings targets. Work closely with regional sales teams to ensure alignment on product messaging, sales targets, and execution strategies. Analyze market trends, competitive landscape, and customer needs to continuously refine product motions. Monitor regional performance metrics (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. Team Leadership and Development:

Lead a team of regional market success leads, providing strategic guidance and encouraging a culture of collaboration, innovation, and accountability. Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. Set clear goals, objectives, and critical metrics for the regional leads to ensure consistent execution of plans. Mentor and coach the team to drive high performance, personal growth, and skill development. Ensure strong cross-functional collaboration with sales, product, partner, marketing, and customer success teams. Marketing Program Coordination and Customization:

Partner with external agencies and internal collaborators to design and execute regional marketing programs and campaigns. Ensure that marketing initiatives are tailored to the unique needs and characteristics of each region, driving higher engagement and relevance with target audiences. Collaborate with agencies to develop region-specific content (e.g., case studies, whitepapers, webinars) that resonates with local market demands and customer problems. Lead all aspects of the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. Cross-Functional Collaboration:

Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. Serve as the voice of the region to ensure alignment with broader company strategy and objectives. Provide regular reporting on regional market performance, insights, and forecasts to leadership. Minimum Qualifications:

Bachelor's degree in Business, Marketing, or related field. MBA preferred. 8+ years of experience in product, regional, partner marketing or related fields, with at least 3-5 years in a regional leadership role. Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. Exceptional leadership skills with experience leading and mentoring high-performing teams. Excellent communication, presentation, and interpersonal skills. Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). Expertise in customizing marketing programs for diverse regional audiences. Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. Experience with CRM tools (e.g., Salesforce), marketing automation platforms, and business intelligence tools. Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Preferred Skills & Experience:

Experience in working with agencies and external vendors to execute regional marketing programs. Knowledge of digital marketing strategies and tools. Experience in cybersecurity sector and familiarity with regional market dynamics. We Are Cisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all. Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best. We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do! Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us! Message to applicants applying to work in the U.S. and/or Canada: When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees haveaccess to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days ofvacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Offpolicy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours ofunused sick timewill be carried forwardfrom one calendar yearto the nextsuch that the maximum number of sick time hours an employee may have available is160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows: .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. Sign up to receive notifications of similar jobs

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IT & Software Category

Marketing & Media Sub Category

Marketing Management

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Regional B2B Product Portfolio Marketing, Services
Region: APAC
We are seeking a results-driven and experienced Regional Product Marketing Director to align and lead adaptation and execution of global marketing strategies for our Services portfolio for the regions target buying audiences and key markets. Reporting to the Global this role is critical in defining, executing, and managing the regional B2B priorities for our key sub capabilities and use cases across our B2B Services offers. The Director will collaborate closely with cross-functional teams to ensure that the portfolio's value propositions resonate with target audiences and drive business growth for Services in the region. The ideal candidate will have a strong understanding of buying audiences, customer problems, solution go-to-market lifecycle, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments at the regional level.
Key Responsibilities:
Regional Strategy and Execution:
Drive and manage the regional product portfolio marketing strategy in alignment with global teams to achieve business goals, ensuring effective execution throughout the lifecycle.
Apply regional nuances to Service's solutions messaging and value propositions that differentiate the use cases, customer proof/case studies and market insights of the portfolios to fit regional relevance.
Lead regional execution of global product launches and contribute to global launch planning to represent market-specific tactics.
Collaborate with integrated marketing teams to translate product features into customer-focused messaging and execute regional launches and campaigns.
Leverage market research and competitive intelligence to inform strategies and identify growth opportunities for target buyers and markets.
Track and report performance of product marketing initiatives using data and analytics.
Cross-Functional Collaboration and Stakeholder Management:
Collaborate with global and regional product and portfolio marketing teams to capitalize on prioritized key innovations. Keeping stakeholders aligned on priorities and objectives that lead to revenue growth.
Shape regional sub capability strategies and drive execution of global go-to-market efforts.
Partner with leadership to develop and deliver alignment and visibility on the regional launch and business-as-usual roadmap.
Collaborate with Field Marketing, Partner Marketing, and Customer Marketing teams to implement and execute market activities as an integrated marketing unit.
Work with leaders of other marketing functions to implement goal-oriented product sales and marketing campaigns.
Manage competing priorities, resources, and time demands efficiently.
Market Insights and Competitive Analysis:
Conduct competitive analysis and customer research to ensure alignment with regional market trends.
Generate insights on customers, competitors, and market trends to unlock new opportunities and provide feedback to the global marketing and product organizations.
Customer-Centric Approach:
Drive customer success and revenue goals by tracking market adoption and other KPIs.
Understand and develop regional persona-based messaging and campaigns that resonate with target customers and buying centers to ensure in-market activations drive adoption of our Services solutions and fuel business growth.
Qualifications:
Proven experience 7+ years in product and/or portfolio marketing, preferably in a B2B environment.
Comfortable working in heavily matrixed environment and a global scale, regional relevance "hub and spoke" model.
Strong writer and presenter, ability to take complex technologies and systems and simplify into customer centric language.
Accumen for understanding of product lifecycle management, competitive positioning, and market trends.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Experience working with cross-functional teams, including product, sales, and regional marketing teams.
Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
Data-driven mindset with the ability to leverage insights for strategic decision-making.
Passion for product marketing, storytelling, and driving the adoption of large set of solutions at the regional and market level.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Description

The role

Are you a visionary digital leader with a passion for crafting exceptional online strategies and developing innovative products? We’re looking for a dynamic Director – Online Marketing and Product Development to spearhead our online marketing efforts and drive the evolution of our product portfolio, positioning Suntec Singapore at the forefront of the MICE industry in online sales and services.

Your responsibilities will include:

• Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
• Develop and accelerate the growth of online sales and servicing.
• Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
• Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals.
• Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
• Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate our brand.
• Lead and manage the online Sales and Marketing Team.
• Establish KPIs and prepare detailed performance reports for the CEO and senior management, recommending data-driven improvements.

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field.
• Minimum 8-10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries.
• Demonstrated success in taking offline products and services online.
• Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Innovative mindset with a keen eye for emerging digital trends and technologies.

• Our people make the difference. Suntec Singapore Convention & Exhibition Centre has cultivated a distinct corporate culture over the years with a strong belief and focus in developing and investing in our people.
• We provide numerous opportunities for professional development, accompanied by enjoyable activities designed to promote your well-being. And hey, we ensure equitable compensation for your dedication and effort.
• You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading clients and ecosystem partners across all categories to shape the guests’ experience across a myriad of events in the years to come.

#J-18808-Ljbffr

Industry

Other

Category

Marketing & Media

Sub Category

Marketing Management

Description

The role Are you a visionary digital leader with a passion for crafting exceptional online strategies and developing innovative products? We’re looking for a dynamic Director – Online Marketing and Product Development to spearhead our online marketing efforts and drive the evolution of our product portfolio, positioning Suntec Singapore at the forefront of the MICE industry in online sales and services. Your responsibilities will include: Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels. Develop and accelerate the growth of online sales and servicing. Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization. Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals. Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems. Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate our brand. Lead and manage the online Sales and Marketing Team. Establish KPIs and prepare detailed performance reports for the CEO and senior management, recommending data-driven improvements. Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field. Minimum 8-10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries. Demonstrated success in taking offline products and services online. Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools. Excellent leadership, communication, and project management skills. Innovative mindset with a keen eye for emerging digital trends and technologies. Our people make the difference. Suntec Singapore Convention & Exhibition Centre has cultivated a distinct corporate culture over the years with a strong belief and focus in developing and investing in our people. We provide numerous opportunities for professional development, accompanied by enjoyable activities designed to promote your well-being. And hey, we ensure equitable compensation for your dedication and effort. You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading clients and ecosystem partners across all categories to shape the guests’ experience across a myriad of events in the years to come. #J-18808-Ljbffr Industry

Other Category

Marketing & Media Sub Category

Marketing Management