825 Senior Marketing Manager jobs in Singapore

Direct message the job poster from SciMed (Asia)

Job Title: Marketing Manager

Who you are: You have energy and drive in abundance, a passion for serving our customers, and possess a growth mindset and love of continuous learning, with an appreciation for diverse perspectives and helping others win.

Position Overview:

Our values reinforce our culture of collaboration, growth mindset, and customer service.

• This position will lead marketing activities to support the strategic direction of SCI-MED Asia, including brand management, customer engagement programs, and corporate communications. The role requires a strategic thinker who can develop innovative solutions to meet business objectives while managing multiple projects. The ideal candidate will have a strong background in healthcare marketing with experience in both B2B and B2C initiatives.

Duties and Responsibilities:

• Develop and implement comprehensive marketing plans for assigned products.
• Manage all aspects of new product introductions, including strategy development, messaging, promotional materials, and launch execution.
• Oversee campaigns across various channels such as print, digital, social media, and email marketing.
• Lead efforts to increase awareness and preference for assigned brands through targeted advertising, public relations, and experiential marketing activities.
• Partner with cross-functional teams to ensure alignment on key messages and consistency in all external collaterals.
• Provide regular updates on market trends, competitive landscape, and insights to inform marketing strategies.
• Monitor performance metrics and adjust strategies to optimize ROI.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 1 year of progressive experience in healthcare marketing, preferably within the laboratory industry.
• Proven ability to manage multiple projects under tight deadlines.
• Excellent communication skills with the ability to present ideas clearly and persuasively.
• Strong analytical skills with attention to detail.
• Proficiency in MS Office Suite and CRM systems.

• Mid-Senior level

• Full-time

• Sales and Business Development

Referrals increase your chances of interviewing at SciMed (Asia) by 2x

At Swatch, we thrive on surprise. Whether it’s with our collections, action sports or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve done since 1983.

We are committed to creating the best possible working environment for our employees, giving them one of the world’s most challenging, fun and dynamic places to work. We are always looking for new talent, people who are passionate about the brand and want to make great things happen, together, each and every day.

We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we’re more than just a watch company.

Are you one of us? Join our team.

We are seeking a Marketing Manager at the Singapore office to lead the full spectrum of A&P, Public Relations activities and events for the brand, both wholesale & retail, for Singapore & assigned markets. You will work closely with HQ Marketing, Visual Merchandising team, and the Swatch Singapore team.

In this role, you will be responsible for:

Marketing Budget Management

• Control, monitor, update, and file marketing expenses/budgets based on Brand and company guidelines.
• Assist the Brand head in setting, monitoring the budget via a standardized & well-coordinated system.
• Analyze ROI, respect quotation policies, and obtain management approval for deviations.

Marketing Plan & Execution

• Collaborate and propose marketing activities across all channels, including communication and media mix.
• Coordinate to ensure successful implementation of launches for products, events, and promotional campaigns.
• Assist in planning and organizing projects such as store openings, roadshows, events, and incentive trips.
• Plan and execute third-party marketing collaborations to build brand awareness with malls, banks, and media.
• Develop and execute public relations strategies to ensure regular media exposure in Singapore, maintaining good relationships with media stakeholders, and sending out product/brand updates monthly and for brand events/campaigns.

Retail Marketing

• Manage retail marketing activities for boutiques and wholesale, including retail promotions and staff/retailer incentives.
• Plan and develop retail marketing tools and be involved in CRM campaigns.
• Supervise CRM program maintenance and ensure PDPA compliance.

Reporting & Support

• Develop insights to identify brand or customer opportunities, leveraging intelligence to drive growth.
• Track competitor activities to stay ahead of the competition.
• Support system processes and documentation related to marketing expenses, including SAP and report submissions.
• Support ad hoc assignments and relevant tasks as required.

What you'll need?

• Educational background in Marketing, Business, or related fields. Familiarity with the brand, FMCG, or watches industry is a plus.
• Minimum 3-5 years of experience in brand marketing management.
• Strong business acumen, analytical, and problem-solving skills.
• Team player with excellent collaboration skills and the ability to develop effective relationships internally and externally.
• Good rapport with external providers.
• Excellent communication and public relations skills.
• Strong project management and analytical skills.

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Job Description

• Fully integrated branding and marketing strategy, develop fully integrated branding and marketing strategy, including advertising, offline promotion planning and execution, to help achieve performance growth.
• Collect product front-end resources, understand product selling points and optimize product solutions. Communicate, coordinate, and guide procurement needs, procurement strategy.
• Coordinate the headquarters and regional branches of the procurement process with the cooperation and collaboration, independent visits to the regional branches.
• Comprehensive communication and planning for new products, including product sample follow-up, testing and inspection, product information preparation. New product display, collaborate with the production of promotional materials to meet the needs.

The Talent

• Bachelor’s degree in a related field or relevant.
• At least 3-year experience in marketing, knowledge of furniture.
• Strong leadership qualities with the ability to influence and inspire cross-functional teams.
• Overseas travel required
• Bilingual in English and Mandarin to liaise with Mandarin speaking associates in view of business communications.

The Marketing Manager role is to lead the development of yearly marketing calendar, overview client relation, events organize, manage department budget, promotions, campaign. He or she will be responsible for formulating strategies for in-store events, identifying appropriate partners, driving traffic to stores and building a strong customer database. This individual will also be a key contributor to the success of seamless execution of all marketing initiatives with the objective of driving traffic to stores, building and elevating the brand.

· Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).

· Develop, planning and manage the yearly marketing calendar and event calendar

· Analyzing and keeping informed of market trends and preparing forecasts.

· Increasing brand awareness and market share.

· Overseeing branding, advertising, and promotional campaigns.

· Managing the marketing department's staff works and job allocation.

· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

· Manage website & social media accounts, including analytics, ads platforms, influencers.

· Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.

· Providing hindsight reports post events and other relevant duties assigned.

· Other Ad-hoc duties assign.

JOB REQUIREMENTS

· Preferably possessed a Bachelor Degree or equivalent.

· Minimum 3 years of relevant experience

· Experience in fashion and retail industry will be more advantage

. Proficiency in marketing tools and Graphic design skills (Canva / Capcut/ Adobe Photoshop/Illustrator etc)

. Strong analytical, communication, time-management and creativity skills

. Strong ability to focus on customer/market and take initiative experience with social media

· Mature, independent and confident to work with different cultures

· Passionate, creative and highly committed with a positive attitude

In this role, you will be responsible for end-to-end marketing, adapting and delivering marketing plans across all local channels in ensuring a seamless consumer experience aligned with regional strategy. You will own business delivery of total brand, on marketing to drive their assigned business portfolios.You will be a brand equity builder to amplify regional brand and marketing plans to local consumers.

Brand Management and Commercial Execution

• Identify local trends and competitive actions, and recommend trends to action activation
• Work with local Commercial team to validate and develop local retail GTM execution plan across channels by doors
• Work with local Online team to define account-specific online execution plans (except for Brand.com with operations to be regionalized)
• Manage A&P by channels in accordance with regional guidelines from the cascaded brand GTM launch book.
• Develop and propose local promotional plans for Key Shopping Moment (KSM) / High Traffic Moment (HTM) & Always-on (Trial sets) with input from local corporate teams (i.e. DCM, Commercial, Finance, Supply chain)
• Monitor COG and escalate issues & develop intervention plans as needed

360 Marketing

• Collaborate with marketing team to deliver and execute cascaded end-to-end marketing plan from regional brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with relevant APAC/ local media and CRM team, extended DCM team and commercial.
• Derive insight from relevant APAC/ local media and CRM team, local DCM and Commercial teams and input to Region Brand at annual planning stage for region marketing and GTM strategy development.
• Localize and validate cascaded 360 marketing and GTM plans, brief and calendar across all platforms and channels including assets, A&P investment, influencer management with input from media expertise from relevant APAC/ local media and CRM team, for total brand across all channels.
• Collaborate with relevant APAC/ local media and CRM team, for digital, CRM, and paid media activations and DCM for account-specific online activation including campaign briefs, KPIs alignment and sign off on final investment. Validate final media agency brief and A&P budget.
• Brief relevant APAC/ local media and CRM team on brand consumer marketing plan. Review media performance against assigned KPIs monthly, quarterly, yearly together with relevant APAC/ local media and CRM team and co-develop improvement plans continuously for on-going optimization.
• Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).
• Partner with earned media expertise with relevant APAC/ local media and CRM team on influencer selection as per region brand and local earned media guidelines and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.
• Partner with owned media expertise with relevant APAC/ local media and CRM team to localize media plans and manage the operations across all brands owned media platforms.
• Product Management: Lead cross-functional teams to ensure accurate product forecast, product marketing strategy, data analysis and strategic recommendations, product excess management, pricing and claims for all campaigns and BAUs. It will include below:
• Develops Affiliate omnichannel Product Marketing strategy and plan, including
• Product portfolio (merchandising / assortment), by channel / door
• Key programs / launches
• Promotional plans
• Local pricing (aligned to Region / Global guidelines)
• Leads Affiliate forecasting and product analytics to drive KPIs and support forecast accuracy

Others

• Key member to drive / participate in assigned corporate regional / local projects (i.e. category / GTM strategy)
• Leadership: Lead and develop talents for succession internal pipeline

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

Requirements

• Proven track record in driving ROI for marketing campaigns
• Strong leadership and influencing skills to lead multiple projects in a matrix environment
• Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships
• Strong analytical skills, fast learning, and flexible to deal with ambiguity
• Detail orientated with strong sense of work prioritization
• Excellent communication, collaboration, and delegation skills
• Decisive, ability to make sound decisions in the face of pressure
• Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations
• Ability to develop creative, effective, measurable sales and marketing initiatives
• Good communication skills and excellent in both written and oral English
• Strong business acumen

Education

• University level education
• Bachelor’s degree in Business, Digital Marketing, or a related field.

Work Experience

• 7-12 years in related field, with prior experience in Marketing
• Demonstrated ability to communicate effectively in professional settings, both written and verbally, in English.

• Develop, execute and manage innovative marketing activities to drive sales, promote and create awareness for our company (Consulting firm)

• Be capable of critical thinking and an innovative approach to solving problems quickly

• Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)

• display a high level of energy and self-drive.

• Develop communications to demonstrate key product features to consumers (wechat, Facebook and Little Red Book)

• Marketing for consulting services

• Building sustainable relationships and partnerships with customers

• Co-ordinate within the departments

• Assist in all other Marketing aspects

• Actively take other responsibilities for any ad hoc job assigned

• Reporting to the directors

• Make best-practices recommendations to management

Restaurant marketing Manager position typically involves overseeing all aspects of restaurant operations, ensuring quality service, maintaining operational standards, managing staff, and contributing to business growth. Below is a general outline of the responsibilities and duties that may be expected for this role:

• Oversee the daily operations of the restaurant, ensuring smooth and efficient service.
• Monitor and enforce food safety and cleanliness standards in accordance with local regulations.
• Ensure that all operational procedures and protocols are followed consistently.

• Recruit, train, and manage restaurant staff, including front-of-house and kitchen employees.
• Set performance goals and provide regular feedback, coaching, and training.
• Schedule shifts and manage staffing levels to meet business demands.
• Foster a positive work environment to motivate and retain staff.

• Ensure high standards of customer service are maintained.
• Address customer complaints and resolve issues in a professional and timely manner.
• Monitor guest feedback and take action to improve service quality and customer satisfaction.

• Manage budgets and ensure cost control across all areas of the business, including food, labor, and overhead.
• Monitor sales and revenue, analyze financial reports, and implement strategies to meet financial goals.
• Handle cash flow and ensure accurate billing and payments.

• Oversee inventory levels and ensure that stock is maintained and replenished.
• Manage relationships with suppliers to ensure timely deliveries and competitive pricing.
• Track and reduce waste to improve profitability.

• Collaborate with marketing teams to promote the restaurant and drive customer traffic.
• Plan and execute marketing campaigns and events, such as discounts, special menus, or holiday promotions.
• Analyze market trends to identify new opportunities for growth.

• Ensure the restaurant complies with all legal and health regulations, including licensing, health codes, and employee rights.
• Maintain records for audits, inspections, and reporting.

• Work with upper management to develop strategies for long-term growth and business success.
• Assist in the development of new policies and procedures to improve operational efficiency.

• Oversee POS (Point of Sale) systems, reservation systems, and other technology to enhance operations.
• Ensure that technology is used effectively for inventory, ordering, and customer management.

WHO WE ARE

Singapore Fashion Council (SFC) – formerly known as Textile and Fashion Federation (Singapore) is the official association for the textile and fashion industry in Singapore. Embracing a transformative vision, SFC aspires to become a Vibrant Asian Hub for Responsible Fashion.

With a focus on four pillars: Sustainability, Innovation & Technology, Internationaliaation and Retail , SFC works closely with diverse partners across the value chain to offer thought leadership, extensive networks, and resources – to drive impactful change throughout the ecosystem.

SFC champions programmes which build capabilities, expand Singapore’s fashion and textile businesses internationally, and promote environmentally-friendly business practices. We aim to bolster the growth of local fashion designers and retailers and advocate the importance of raising the visibility of homegrown brands both locally and around the globe.

DORS , DORS is a leading fashion concept store located at Design Orchard, Singapore, dedicated to celebrating and showcasing a curated mix of Singapore’s best local brands. With over 70 homegrown labels under one roof, DORS brings together fashion, lifestyle, and accessories that embody the spirit of Singaporean creativity and craftsmanship.

Driven by a focus on style, sustainability, and storytelling, DORS champions emerging designers, meaningful collaborations, and thoughtfully made products. Every piece tells a story—rooted in culture, powered by individuality, and designed to inspire self-expression.

As a vibrant space at the heart of Orchard Road, DORS is more than a retail store—it’s a destination for discovery. From timeless wardrobe staples to bold new statements, DORS connects conscious consumers with the pulse of Singapore’s design scene.

About this Role:

The Marketing Manager at the Singapore Fashion Council (SFC) plays a pivotal role in shaping and executing the Council’s marketing vision to elevate Singapore’s fashion and lifestyle ecosystem. You will lead a dynamic team to deliver impactful marketing strategies, campaigns, and stakeholder engagement initiatives that amplify the visibility of our programmes, events, and industry efforts.

This role requires a hands-on, strategic thinker with the ability to translate vision into execution, create brand resonance, and drive meaningful outcomes across digital and offline platforms. You will work cross-functionally with programme leads, external agencies, and key stakeholders to deliver a consistent and compelling brand narrative aligned with SFC’s mission — to build a vibrant Asian hub for responsible fashion .

Key Responsibilities

• Marketing Strategy & Planning- Lead the development and execution of comprehensive, data-driven marketing strategies and annual plans to enhance awareness, engagement, and adoption across Singapore Fashion Council’s (SFC) programmes and initiatives. Align plans with organizational goals and evolving market trends.
• Marketing Strategy Execution- Translate overarching strategic objectives into integrated marketing initiatives across digital, social, and offline channels. Ensure all marketing activities reflect brand values and effectively address stakeholder needs.
• Content Creation & Management- Oversee the creation, curation, and distribution of high-impact content across web, social media, newsletters, and digital platforms. Maintain consistent brand voice and relevance to position SFC as a thought leader in the fashion ecosystem.
• Campaign Development- Drive the end-to-end planning, execution, and performance tracking of multi-channel marketing campaigns. Leverage analytics to continuously optimize campaign outcomes, increase engagement, and maximize ROI.
• PR & Media Relations- Manage media relations and public communications by identifying opportunities, shaping narratives, and collaborating with PR agencies to build and sustain a strong public profile for SFC.
• Sponsorship & Partnership Marketing- Support sponsorship and partnership efforts by developing compelling marketing toolkits, visibility packages, and co-branded content that enhances value for sponsors and partners.
• Team Leadership & Project Management- Lead and mentor the marketing team. Oversee project timelines, cross-functional coordination, and budget management to ensure timely, on-brand, and impactful execution of all marketing initiatives.

Key Competencies & Attributes

Strategic & Technical Competencies

• Proven ability in marketing strategy execution , campaign development, and content planning.
• Proficient in digital marketing tools , web and social analytics, CRM, and SEO best practices.
• Strong grasp of brand consistency , corporate identity, and public perception management.
• Experience in sponsorship management and building long-term brand partnerships.
• Skilled in budget management, media planning, and vendor coordination.
• Familiarity with the fashion/lifestyle industry , particularly in areas of technology, innovation, and sustainability.

Core & Behavioural Competencies

• Strong project management capabilities with attention to detail and multitasking ability.
• Creative and innovative thinker with the drive to experiment and push boundaries.
• Collaborative team player who can lead and also work cross-functionally.
• Highly effective communicator (written, verbal, visual) with copywriting , presentation, and stakeholder engagement skills.
• Resilient, resourceful, and proactive in solving challenges with a positive, can-do attitude.
• Passionate about fashion, creativity, and building community through storytelling and design.

Qualifications & Experience

• Master Degree or Bachelor’s in Marketing, Communications, Business, or a related field.
• At least 8 years of relevant experience in marketing, with 3+ years in a managerial role.
• Prior experience in the fashion, design, or lifestyle sector is highly preferred.
• Proficiency in Microsoft Office Suite; working knowledge of Adobe Creative Suite, Canva, or other design and content platforms is a plus.

What We Offer

• The opportunity to contribute meaningfully to Singapore’s fashion innovation and sustainability landscape.
• A collaborative, creative, and fast-paced working environment.
• Visibility and access to regional and global networks in fashion, design, and business.
• Hybrid and Flexible work arrangements

By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes. To maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up to date.

Our Data Protection notice for Job Applicants is attached here: .

IMPORTANT

We do not collect any of the following:

• NRIC/FIN or any national identifiers.
• Photo
• Date of birth
• Age
• Spouse/Family information
• or any other sensitive personal data that is not required at this stage of job application.

Please do NOT include these in your CV/Resume and we reserve the right to delete such data and/or reject any application that contains the above.

Note: Only Shortlisted Candidates will be notified.