1,928 Senior Marketing Manager jobs in Singapore

We are seeking an experienced and highly organized Product Marketing Manager to lead and execute go-to-market (GTM) strategies for Toobit’s core products and major platform campaigns. This role is at the intersection of product, marketing, and operations—responsible for transforming product features and strategic events into successful global launches that drive user acquisition, engagement, and retention.

• Develop and lead integrated GTM strategies for product launches, promotional campaigns, and feature rollouts.
• Define product positioning, messaging, and user value propositions in collaboration with product, design, and BD teams.
• Align cross-functional stakeholders on launch timelines, deliverables, and success metrics.

• Own the full lifecycle of high-impact marketing campaigns, from pre-launch planning to post-launch analysis.
• Coordinate cross-departmental teams including content, design, performance, community, and operations to deliver cohesive campaign execution.
• Monitor campaign performance, user funnel metrics, and market feedback to refine and optimize tactics in real time.

• Work closely with the content team to develop blog posts, landing pages, FAQs, email flows, banners, and video scripts tailored to each campaign.
• Ensure brand consistency across all assets and channels while adapting messaging to local markets when needed.
• Proactively identify gaps in campaign materials and coordinate timely delivery from relevant teams.

• Build and maintain internal documentation for each campaign or launch, including GTM plans, messaging libraries, asset trackers, timelines, and KPI dashboards.
• Facilitate campaign alignment meetings and provide regular updates to leadership and stakeholders.

• Conduct competitive analysis, user research, and market landscape mapping to inform messaging and campaign targeting.
• Collaborate with product and growth teams to surface insights that shape product improvements and campaign focus.

• 3–5+ years of experience in product marketing , marketing , or integrated marketing , preferably in fintech, SaaS, or digital platforms.
• Proven track record of successfully launching complex product features or campaigns across multiple channels.
• Strong project management and stakeholder communication skills.
• Ability to write and review marketing copy with clarity and precision.
• Familiar with marketing tech stacks and collaboration tools (e.g., Notion, Google Workspace, Trello/Asana, Looker/GA).
• Strong understanding of user funnel metrics, campaign attribution, and A/B testing.

• Experience in the Web3 industry.
• Multilingual communication skills (especially Turkish, Persian, Spanish, or Arabic) to liaise with counterparts.
• Experience working in fast-paced, cross-border, remote teams.

• Competitive salary with growth-based performance incentives.
• A dynamic and global work environment in one of the most exciting sectors.
• Opportunities to take ownership and make a measurable impact on user growth and brand expansion.
• Access to cutting-edge tools and the chance to shape the GTM culture.

We're seeking dynamic and enthusiastic individuals to join our team. As an Events & Sales Trainee, you'll have the opportunity to work on impactful face-to-face marketing campaigns, represent top brands at events and roadshows, and design and execute marketing campaigns that drive results.

• Connect with customers at events and roadshows through engaging and personalized interactions.
• Develop and implement marketing campaigns that deliver tangible outcomes.
• Collaborate with a driven team to achieve exceptional results.

• Travel Perks: Explore new places and network regionally while representing top brands.
• Clear Career Progression: Grow professionally with clear milestones and opportunities for advancement.
• Epic Culture: Enjoy a fun and dynamic work environment where hard work meets play.

• People-Person: Possess excellent communication and interpersonal skills.
• Hungry for Growth: Demonstrate a strong desire to learn and take on new challenges.
• Positive Vibes Only: Bring a positive attitude and energy to your work.

Marketing Campaign Lead

About the Role

We are seeking a highly skilled Marketing Campaign Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns that drive business growth.

Main Responsibilities:

• Develop and execute multi-channel marketing campaigns that align with our core business objectives
• Manage campaign budgets and resources effectively
• Collaborate with cross-functional teams to ensure seamless execution
• Monitor and analyze campaign performance to inform future decisions

Requirements:

• 5+ years of experience in end-to-end marketing campaign management
• Proven track record of successfully planning, executing, and optimizing multi-channel campaigns
• Strong analytical, creative, and strategic mindset
• Effective communication and collaboration skills

Preferred Skills:

• Marketing automation platforms (e.g. CleverTap, Braze)
• Analytics tools (e.g. Google Analytics, Power BI)
• Social media and ad platforms (e.g. TikTok, Meta, Google Ads)
• Ai tools (e.g. ChatGPT, Gemini, N8N)

Benefits:

• Opportunity to work with a fast-growing and innovative company
• Meaningful objectives and a mission-driven work environment
• Ongoing professional development and mentorship opportunities

Get Ready to Drive Business Growth!

We are seeking a highly skilled Media Marketing Executive to join our team in the Film Marketing and Distribution department. The ideal candidate will have excellent marketing skills, be proficient in graphic editing software, and possess great communication skills.

• Plan and execute performance marketing campaigns across digital platforms - including SEM, paid social (Meta, LinkedIn), and email marketing - with a focus on driving high-quality leads and measurable ROI.
• Support outreach-led offline avenues such as corporate wellness partnerships, health events, roadshows, and strategic community tie-ups.
• Continuously identify new channels and campaign formats to educate the public, raise awareness, build trust, and position the Group as the preferred solution for lasting relief.

• Work with internal teams and vendors to optimise the website for education, leads, considering user journey, and conversion funnel
• Work with content writers for content distribution across media
• Continuously A/B test landing pages, forms, and call-to-actions to improve website performance metrics

• Develop outreach strategies to engage corporates, communities, and online media platforms for joint branding opportunities
• Plan and support outreach activities such as health talks, sponsored articles, events, or partnerships that enhance brand credibility and reach

• Work with internal teams and vendors to re-engage existing leads through email marketing, retargeted ads, and lead-nurture campaigns
• Track and improve lead-to-patient conversion through CRM and automation tools

• Monitor, analyse, and report campaign performance across platforms
• Present insights on CPL (cost per lead), CTR, ROAS, and conversion performance to guide future strategy
• Drive continuous improvements using data-informed decisions

• Degree or diploma in Marketing, Communications, Business, or related field
• 3-5 years of relevant experience in performance or digital marketing (healthcare/wellness industry a bonus)
• Good understanding of paid media platforms (Meta, Google Ads, LinkedIn), SEO/SEM, and analytics tools (Google Analytics, Meta Business Suite, etc)
• Experience in lead generation, conversion funnels, and retargeting strategies
• Strategic thinker with the ability to execute and multi-task in a fast-paced environment
• Excellent communication and copywriting skills for content-driven campaigns
• Comfortable with outreach, corporate engagement, and handling agency/vendor collaboration
• Salary and title will commensurate with experience

• Opportunity to make real impact in a growing healthcare brand
• Collaborative and fast-paced environment where ideas are valued
• Training and growth pathways for high performers

Job Title:

Marketing Manager / Assistant Marketing Manager

(Performance & Outreach)

Key Responsibilities:

1. Growth Strategy & Lead Acquisition

• Plan and execute performance marketing campaigns across digital platforms — including SEM, paid social (Meta, LinkedIn), and email marketing — with a focus on driving high-quality leads and measurable ROI.
• Support outreach-led offline avenues such as corporate wellness partnerships, health events, roadshows, and strategic community tie-ups.
• Continuously identify new channels and campaign formats to educate the public, raise awareness, build trust, and position the Group as the preferred solution for lasting relief.

2. Website & Funnel Optimisation

• Work with internal teams and vendors to optimise the website for education, leads, considering user journey, and conversion funnel
• Work with content writers for content distribution across media
• Continuously A/B test landing pages, forms, and call-to-actions to improve website performance metrics

3. Outreach for Brand Awareness & Partnerships

• Develop outreach strategies to engage corporates, communities, and online media platforms for joint branding opportunities
• Plan and support outreach activities such as health talks, sponsored articles, events, or partnerships that enhance brand credibility and reach

4. Retargeting & Conversion

• Work with internal teams and vendors to re-engage existing leads through email marketing, retargeted ads, and lead-nurture campaigns
• Track and improve lead-to-patient conversion through CRM and automation tools

5. Analytics & Performance Tracking

• Monitor, analyse, and report campaign performance across platforms
• Present insights on CPL (cost per lead), CTR, ROAS, and conversion performance to guide future strategy
• Drive continuous improvements using data-informed decisions

Requirements:

• Degree or diploma in Marketing, Communications, Business, or related field
• 3–5 years of relevant experience in performance or digital marketing (healthcare/wellness industry a bonus)
• Good understanding of paid media platforms (Meta, Google Ads, LinkedIn), SEO/SEM, and analytics tools (Google Analytics, Meta Business Suite, etc)
• Experience in lead generation, conversion funnels, and retargeting strategies
• Strategic thinker with the ability to execute and multi-task in a fast-paced environment
• Excellent communication and copywriting skills for content-driven campaigns
• Comfortable with outreach, corporate engagement, and handling agency/vendor collaboration
• Salary and title will commensurate with experience

What We Offer:

• Opportunity to make real impact in a growing healthcare brand
• Collaborative and fast-paced environment where ideas are valued
• Training and growth pathways for high performers

NOTE : Only shortlisted candidates will be notified

As a Digital Marketing Manager , trainee must learn how to promote premium durians online, connect with durian lovers across platforms, and build a strong online presence for the brand.

Specific Responsibilities:

1. Assist in planning and scheduling social media content.

2. Support the execution of online promotions and campaigns.

3. Help manage the brand’s Facebook, Instagram, and TikTok pages.

4. Monitor and respond to customer comments and messages.

5. Track the performance of posts and campaigns weekly.

6. Suggest creative ideas to increase follower engagement.

7. Assist in writing simple and catchy captions for durian posts.

Technical Skills and Competencies:

1. Social Media Management

2. Content Planning

3. Basic Copywriting

4. Simple Data Tracking

5. Understanding Audience Engagement

6. Campaign Assistance

7. Brand Awareness Support

8. Creative Thinking

9. Time Management

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $2,400

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.

goGame is looking for a Marketing Manager who has experience in both ATL & BTL initiatives in pursuit of generating hype, acquiring users, and generating RoAS positive campaigns for Free-to-Play Online Mobile Games. The successful candidate will lead multi-disciplinary, cross-regional Art & Marketing Teams in creating Best-in-Class Marketing Creatives and Campaigns for titles like Chain Chronicle, Shin Megami Tensei Liberation Dx2, Fist of the North Star, and more!

• Craft ATL & BTL Global Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
• Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
• Execute Performance Marketing & UA Plans at each stage of a game’s lifecycle – Pre-Launch, Launch & Sustain
• Maintain the Marketing Roadmap for a Portfolio of Games
• Train & Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives
• Manage Key Agency (UA, Creative, etc) Partners, from initial briefing, creative concepting and execution
• Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
• Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc)
• Perform Competitor Marketing Execution Analysis in order to strengthen in-house initiatives
• Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
• Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conv Rates, RoAS)
• Work together with Game Developers to define & troubleshoot Ad Attribution SDK events integration
• Collaborate with Game Developers to identify Marketing Message & Product Positioning

• 5 years experience in promoting mobile applications
• Good understanding of Free-to-Play Online Mobile Games, Game Mechanics & Monetization Strategies
• Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
• Strong hands-on experience running AdWords & Facebook Campaigns
• Has experience in data-backed and process-driven decision-making
• Experience in Analytics, Market Research & Copy-Writing is a big plus

• Submit your goGetting resume with recent FUN photos, including present and expected salary to
• Show us you got game! To let us know you a little bit better, please send us a link to a (1 min long) fun video intro of yourself.

The Marketing Manager will be responsible for both brand management and digital marketing initiatives, ensuring a balanced focus on enhancing the school's visibility and engagement across multiple channels. This role requires a high level of creativity, attention to detail, and project management skills. Experience with CRM systems like HubSpot, high proficiency in analytics, sales support, social media management, and hands-on experience in running campaigns on Google and Facebook are essential. The role also involves managing and optimizing the marketing budget to ensure cost-effective campaigns. The ideal candidate will be a 360-degree marketing professional, knowledgeable in all facets of marketing.

KEY RESPONSIBILITIES

Brand Management:

• Develop and implement comprehensive branding strategies.
• Ensure brand consistency across all marketing channels and materials.
• Collaborate with internal and external teams to enhance brand visibility and engagement.
• Identify and leverage opportunities to increase brand awareness.
• Manage public relations efforts to maintain a positive brand image.
• Oversee the creation and distribution of promotional materials.
• Plan and execute brand events and sponsorships to enhance brand presence.

Develop Digital Marketing Strategies:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.

Content Creation and Management:

• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

SEO and SEM:

• Plan, execute, and measure experiments and conversion tests.
• Optimize user funnels.
• Collaborate with internal teams to create landing pages and optimize the user experience.

Analytics and Reporting:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• High proficiency in analytics to track and report performance.

Sales Support:

• Provide support to the sales team by generating leads through digital channels.
• Assist in creating sales materials and presentations.

Campaign Management:

• Hands-on experience in running campaigns on Google and Facebook.
• Analyze and optimize campaign performance to achieve key metrics.
• Numbers-oriented approach to evaluate and improve ROI.

Budget Management:

• Develop and monitor marketing budgets.
• Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

CRM and CMS Management:

• Experience with CRM systems like HubSpot is a plus.
• Manage and optimize CMS platforms, preferably WordPress.

JOB REQUIREMENTS

• Bachelor’s / Masters degree in Marketing, Information Technology, or a related field.
• Experience Required: 5 to 8 Years
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience with CRM systems like HubSpot.
• Proficiency in CMS platforms, especially WordPress.

Key Skills:

• Strong verbal and written communication skills.
• Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.
• Excellent organizational and time management skills.
• Creative and innovative thinking.
• Ability to work in a fast-paced, high-pressure environment.
• Strong project management skills.
• Numbers-oriented approach with a focus on metrics and ROI.
• Ability to manage and optimize budgets effectively.

Working Days: 5.5 days per week

Location: Onsite

Benefits:

- 21 days Annual Leaves per year

- 5 days Emergency leaves per year

- Child Subsidy Scheme: Employee discount – tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)

- Transport Facility provided across Singapore