132 Sap Crm Experience jobs in Singapore

As a Senior Observability Platform Specialist, you will play a crucial role in advancing our company's observability platform. Your primary responsibility will be to leverage your extensive experience in various observability platform implementations to keep our product at the forefront of the industry. You will act as a bridge between the technical and business realms, ensuring that our platform not only meets current market standards but also sets new benchmarks for innovation and functionality.

1. Market Analysis and Competitive Research: Conduct in-depth research to stay abreast of the latest trends and advancements in observability platforms. Perform detailed comparisons of competing products to identify strengths, weaknesses, and market gaps. Regularly present findings to the team, highlighting potential areas for innovation and improvement in our product.
2. Requirement Gathering and Analysis: Work closely with the product management team to translate market research into concrete business and functional requirements. Organize and lead brainstorming sessions to generate new ideas and approaches for product enhancement. Develop clear, detailed documentation of required features and functionalities.
3. Collaboration and Strategy Formulation: Collaborate with senior management to align product development strategies with company objectives. Actively participate in strategic planning sessions, offering insights from a market and technical perspective.
4. Product Development and Enhancement: Lead the initiative to fill gaps in our current product offerings based on market research and competitive analysis. Guide the technical team in the design and development of new features and functionalities. Ensure that product enhancements are executed within the set timelines and meet quality standards.
5. Stakeholder Engagement and Communication: Maintain constant communication with the product manager and other stakeholders to align on priorities and delivery schedules. Present regular updates to senior management on progress, challenges, and milestones.
6. Team Leadership and Mentorship: Provide mentorship and guidance to team members working on observability platform projects. Foster a culture of innovation and continuous improvement within the team.

• Significant expertise with observability software such as SolarWinds, ManageEngine, Zabbix, Site24x7, or similar platforms.
• Demonstrated experience in design and deployment of at least 10 client implementations of such observability software.
• Proven ability to implement, set up, and enhance medium to large systems using these tools, whether building from scratch or transitioning from one platform to another.
• Comprehensive understanding of Cloud technologies (AWS, Azure, GCP), Networking principles and enterprise IT infrastructure.
• Strong understanding of market trends, customer needs, and competitive landscape in the observability tools and monitoring solutions space.
• Ability to define and prioritize product features based on customer feedback, data analysis, and industry best practices.
• Experience working with cross-functional teams including engineering, design, marketing, and sales to drive product development and go-to-market strategies.
• Proficiency in creating product roadmaps, user stories, and specifications for development teams.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions and iterate on product features based on feedback and metrics.
• Strong leadership and communication skills to effectively communicate product vision, goals, and updates to stakeholders and teams.
• Experience in driving product adoption, user engagement, and customer success initiatives.
• A passion for technology and a keen interest in staying updated with the latest advancements in observability, monitoring, and cloud technologies.

Bachelors degree in Business Administration, Information Technology, or a related field.

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Are you a detail-oriented professional looking for a challenging role that involves analyzing business needs and developing solutions?

We are seeking an experienced Business Analysis Expert to join our team. In this position, you will be responsible for working closely with stakeholders to understand their requirements and develop business cases to support IT projects.

• Analyze business requirements and identify opportunities for process improvement;
• Develop business cases to support IT projects;
• Work with stakeholders to gather and document requirements;
• Collaborate with cross-functional teams to develop and implement solutions;

This is a fantastic opportunity for someone who enjoys working in a fast-paced environment and has excellent analytical skills. As a Business Analysis Expert, you will have the opportunity to work on a wide range of projects and contribute to the development of innovative solutions.

• Bachelor's degree in Business Administration, Computer Science, or related field;
• Minimum 2-5 years of experience in business analysis and user acceptance testing in insurance domain;
• Strong analytical and problem-solving skills, with ability to communicate effectively with stakeholders;
• Proactive and resourceful individual with ability to engage stakeholders across various business domains;

We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development. If you are a motivated and results-driven individual who is passionate about business analysis, we encourage you to apply for this exciting opportunity.

Manager, Customer Relationship Management & Loyalty Marketing

Manager, Customer Relationship Management & Loyalty Marketing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (

Purpose of Role

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

Your Impact

• Strategic Ownership of CRM

• Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.

• Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.

• Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams

• CRM Program Execution & Optimization

• Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).

• Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.

• Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.

• Consumer Data & Insight Leadership

• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.

• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.

• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).

• Loyalty & Lifecycle Management

• Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.

• Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.

• Ensure seamless integration of loyalty within CRM journeys and personalization strategies.

• Oversee the Customer Service Department to achieve service excellence.

• CRM Systems & Process Oversight

• Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.

• Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.

• Ensure compliance with regional data privacy and consent regulations.

• Leadership & Stakeholder Alignment

• Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.

• Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.

• Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.

Qualifications

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme

• Bachelor’s Degree in Marketing, Business Admin, or a related field

• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems

• Strong communication and project management skills to work with multiple stakeholders

• Excellent organizational skills and attention to detail

• Motivated and inspiring leader to lead a high performing team

• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities

• Make data-driven decision making and quantitative analytical skills

• A sincere and contagious passion for sports and building Under Armour

Relocation

• No relocation provided

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

Requisition ID: 162358

Location:

Singapore, Singapore, SG, 38987

Business Unit: Corporate

Region: APAC

Employee Class: Full Time

Employment Type: Salaried

Learn more about our Benefits here

Select how often (in days) to receive an alert:

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

As the Customer Relationship Management & Loyalty Marketing Professional , you’ll be the driving force behind our direct-to-consumer and loyalty marketing initiatives across SAPAC. Your mission? To create, execute, and optimize compelling campaigns that resonate with our target audience. If you’re a strategic thinker with a flair for creativity, this role is tailor-made for you.

Marketing Automation Campaigns:

• Design and implement automated marketing workflows leveraging CRM tools to drive efficiency and personalization at scale.
• Develop targeted nurture journeys, including triggered email sequences and behavior-based communications.
• Optimize segmentation strategies, A/B testing protocols, and lead scoring models to improve campaign performance.
• Monitor campaign performance metrics and continuously iterate based on data-driven insights and learnings.

User/Customer Journey Mapping:

• Collaborate with cross-functional teams to map out the end-to-end omni-channel user journey, identifying moments of influence for joint planning for maximum business impact.
• Use journey analytics to enhance campaign effectiveness and personalize interactions.
• Ensure seamless transitions across channels (web, mobile, social, email) for a cohesive experience.
• Use analytics to identify and recommend path-to-purchase journeys with continued refinement of content timing and frequency across the full customer lifecycle.

Digital Production and Content Management:

• Support the manager in digital production of creatives and content management across multiple digital platforms for CRM initiatives, where required, in partnership with the brand teams, and operations for Under Armour eCommerce sites across South APAC.

Localization and Engagement:

• Support localization efforts for product launches, local languages, and CRM calendar.
• Drive member and consumer engagement through email marketing, mobile app interactions, and local platforms (e.g., WhatsApp).
• Utilize performance marketing insights and campaign data analysis to optimize engagement and campaign effectiveness.

Analytics & Insights Integration

• Own CRM campaign dashboards and work with analytics teams to deliver clear, actionable reporting.
• Translate complex data into clear insights to guide future creative and campaign briefs.
• Proactively identify CRM growth opportunities from data patterns (e.g., underperforming lifecycle stages, lapsed high-LTV segments).

• Bachelor’s degree in marketing, business, or related field.
• 1-2 years relevant experience in Marketing, CRM, eCommerce or Digital Operations environment
• Proven experience in campaign management, loyalty marketing, and digital operations.
• Familiarity with performance metrics and data-driven decision-making.
• Excellent communication skills and ability to collaborate across teams.
• Passion for enhancing customer experiences. Comfortable thinking and operating with a customer-centric approach.
• Understand industry best practices for DTC communication, segmentation, and testing.
• Strong analytical skills for data reviews.
• Working knowledge of email marketing and marketing automation tools (Salesforce Marketing Cloud experience is a plus).
• Familiarity with CRM mar-tech and analytics tools (Marketing Campaign Automation, Adobe Analytics, Google Analytics)
• Detail-oriented with a flair for marketing communications.
• Passion for sports and building the Under Armour brand.

• No relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

Join to apply for the Manager, Customer Relationship Management & Loyalty Marketing role at Under Armour

Join to apply for the Manager, Customer Relationship Management & Loyalty Marketing role at Under Armour

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Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

Your Impact

• Strategic Ownership of CRM
• Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.
• Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.
• Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams
• CRM Program Execution & Optimization
• Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
• Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.
• Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
• Consumer Data & Insight Leadership
• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.
• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).
• Loyalty & Lifecycle Management
• Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.
• Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.
• Ensure seamless integration of loyalty within CRM journeys and personalization strategies.
• Oversee the Customer Service Department to achieve service excellence.
• CRM Systems & Process Oversight
• Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.
• Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.
• Ensure compliance with regional data privacy and consent regulations.
• Leadership & Stakeholder Alignment
• Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.
• Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.
• Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.
  

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme
• Bachelor’s Degree in Marketing, Business Admin, or a related field
• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems
• Strong communication and project management skills to work with multiple stakeholders
• Excellent organizational skills and attention to detail
• Motivated and inspiring leader to lead a high performing team
• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities
• Make data-driven decision making and quantitative analytical skills
• A sincere and contagious passion for sports and building Under Armour
  
  

• No relocation provided
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries Advertising Services, Manufacturing, and Retail

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• Strategic Ownership of CRM
• Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.
• Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.
• Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams
• CRM Program Execution & Optimization
• Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
• Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.
• Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
• Consumer Data & Insight Leadership
• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.
• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).
• Loyalty & Lifecycle Management
• Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.
• Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.
• Ensure seamless integration of loyalty within CRM journeys and personalization strategies.
• Oversee the Customer Service Department to achieve service excellence.
• CRM Systems & Process Oversight
• Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.
• Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.
• Ensure compliance with regional data privacy and consent regulations.
• Leadership & Stakeholder Alignment
• Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.
• Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.
• Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.
  

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme
• Bachelor’s Degree in Marketing, Business Admin, or a related field
• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems
• Strong communication and project management skills to work with multiple stakeholders
• Excellent organizational skills and attention to detail
• Motivated and inspiring leader to lead a high performing team
• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities
• Make data-driven decision making and quantitative analytical skills
• A sincere and contagious passion for sports and building Under Armour
  
  

• No relocation provided
  
  

Select how often (in days) to receive an alert:

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

• Strategic Ownership of CRM
  • Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.
  • Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.
  • Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams
• CRM Program Execution & Optimization
  • Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
  • Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.
  • Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.
• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).
• Loyalty & Lifecycle Management
  • Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.
  • Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.
  • Ensure seamless integration of loyalty within CRM journeys and personalization strategies.
  • Oversee the Customer Service Department to achieve service excellence.
• CRM Systems & Process Oversight
  • Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.
  • Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.
  • Ensure compliance with regional data privacy and consent regulations.
• Leadership & Stakeholder Alignment
  • Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.
  • Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.
  • Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme
• Bachelor’s Degree in Marketing, Business Admin, or a related field
• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems
• Strong communication and project management skills to work with multiple stakeholders
• Excellent organizational skills and attention to detail
• Motivated and inspiring leader to lead a high performing team
• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities
• Make data-driven decision making and quantitative analytical skills
• A sincere and contagious passion for sports and building Under Armour

• No relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

• Design and implement automated marketing workflows leveraging CRM tools to drive efficiency and personalization at scale.
• Develop targeted nurture journeys, including triggered email sequences and behavior-based communications.
• Optimize segmentation strategies, A/B testing protocols, and lead scoring models to improve campaign performance.
• Monitor campaign performance metrics and continuously iterate based on data-driven insights and learnings.
  
  

• Collaborate with cross-functional teams to map out the end-to-end omni-channel user journey, identifying moments of influence for joint planning for maximum business impact.
• Use journey analytics to enhance campaign effectiveness and personalize interactions.
• Ensure seamless transitions across channels (web, mobile, social, email) for a cohesive experience.
• Use analytics to identify and recommend path-to-purchase journeys with continued refinement of content timing and frequency across the full customer lifecycle.
  
  

• Support the manager in digital production of creatives and content management across multiple digital platforms for CRM initiatives, where required, in partnership with the brand teams, and operations for Under Armour eCommerce sites across South APAC.
  
  

• Support localization efforts for product launches, local languages, and CRM calendar.
• Drive member and consumer engagement through email marketing, mobile app interactions, and local platforms (e.g., WhatsApp).
• Utilize performance marketing insights and campaign data analysis to optimize engagement and campaign effectiveness.
  
  

• Own CRM campaign dashboards and work with analytics teams to deliver clear, actionable reporting.
• Translate complex data into clear insights to guide future creative and campaign briefs.
• Proactively identify CRM growth opportunities from data patterns (e.g., underperforming lifecycle stages, lapsed high-LTV segments).
  
  

• Bachelor’s degree in marketing, business, or related field.
• 1-2 years relevant experience in Marketing, CRM, eCommerce or Digital Operations environment
• Proven experience in campaign management, loyalty marketing, and digital operations.
• Familiarity with performance metrics and data-driven decision-making.
• Excellent communication skills and ability to collaborate across teams.
• Passion for enhancing customer experiences. Comfortable thinking and operating with a customer-centric approach.
• Understand industry best practices for DTC communication, segmentation, and testing.
• Translate data into actionable insights.
• Strong analytical skills for data reviews.
• Working knowledge of email marketing and marketing automation tools (Salesforce Marketing Cloud experience is a plus).
• Familiarity with CRM mar-tech and analytics tools (Marketing Campaign Automation, Adobe Analytics, Google Analytics)
• Detail-oriented with a flair for marketing communications.
• Passion for sports and building the Under Armour brand.
  
  

• No relocation provided
  
  

Professional, Customer Relationship Management & Loyalty Marketing

Professional, Customer Relationship Management & Loyalty Marketing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (

Purpose of Role

As the Customer Relationship Management & Loyalty Marketing Professional , you’ll be the driving force behind our direct-to-consumer and loyalty marketing initiatives across SAPAC. Your mission? To create, execute, and optimize compelling campaigns that resonate with our target audience. If you’re a strategic thinker with a flair for creativity, this role is tailor-made for you.

Your Impact

Marketing Automation Campaigns:

• Design and implement automated marketing workflows leveraging CRM tools to drive efficiency and personalization at scale.

• Develop targeted nurture journeys, including triggered email sequences and behavior-based communications.

• Optimize segmentation strategies, A/B testing protocols, and lead scoring models to improve campaign performance.

• Monitor campaign performance metrics and continuously iterate based on data-driven insights and learnings.

User/Customer Journey Mapping:

• Collaborate with cross-functional teams to map out the end-to-end omni-channel user journey, identifying moments of influence for joint planning for maximum business impact.

• Use journey analytics to enhance campaign effectiveness and personalize interactions.

• Ensure seamless transitions across channels (web, mobile, social, email) for a cohesive experience.

• Use analytics to identify and recommend path-to-purchase journeys with continued refinement of content timing and frequency across the full customer lifecycle.

Digital Production and Content Management:

• Support the manager in digital production of creatives and content management across multiple digital platforms for CRM initiatives, where required, in partnership with the brand teams, and operations for Under Armour eCommerce sites across South APAC.

Localization and Engagement:

• Support localization efforts for product launches, local languages, and CRM calendar.

• Drive member and consumer engagement through email marketing, mobile app interactions, and local platforms (e.g., WhatsApp).

• Utilize performance marketing insights and campaign data analysis to optimize engagement and campaign effectiveness.

Analytics & Insights Integration

• Own CRM campaign dashboards and work with analytics teams to deliver clear, actionable reporting.

• Translate complex data into clear insights to guide future creative and campaign briefs.

• Proactively identify CRM growth opportunities from data patterns (e.g., underperforming lifecycle stages, lapsed high-LTV segments).

Qualifications

• Bachelor’s degree in marketing, business, or related field.

• 1-2 years relevant experience in Marketing, CRM, eCommerce or Digital Operations environment

• Proven experience in campaign management, loyalty marketing, and digital operations.

• Familiarity with performance metrics and data-driven decision-making.

• Excellent communication skills and ability to collaborate across teams.

• Passion for enhancing customer experiences. Comfortable thinking and operating with a customer-centric approach.

• Understand industry best practices for DTC communication, segmentation, and testing.

• Translate data into actionable insights.

• Strong analytical skills for data reviews.

• Working knowledge of email marketing and marketing automation tools (Salesforce Marketing Cloud experience is a plus).

• Familiarity with CRM mar-tech and analytics tools (Marketing Campaign Automation, Adobe Analytics, Google Analytics)

• Detail-oriented with a flair for marketing communications.

• Passion for sports and building the Under Armour brand.

Relocation

• No relocation provided

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

Requisition ID: 162405

Location:

Singapore, Singapore, SG, 38987

Business Unit: Corporate

Region: APAC

Employee Class: Full Time

Employment Type: Salaried

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