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The Marketing Campaigns Manager will play a pivotal role in planning, coordinating, and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth for Ask & Embla products. This is a hybrid position, and you will be reporting to our Kallang office on specific days in the week, and when necessary for face-to-face meetings.

What You'll Do:

• Develop and implement creative marketing and advertising campaigns specifically tailored to the e-commerce jewelry industry.
• Coordinate and execute digital marketing and advertising campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising.
• Manage and oversee the marketing critical path, ensuring that timelines are met and all teams are aligned and working collaboratively to deliver on campaign objectives.
• Collaborate closely with the Creative Team to develop visually stunning and impactful campaign assets, including product imagery, videos, and graphics.
• Coordinate product launch campaigns, ensuring seamless integration across all digital platforms and effectively leveraging the Creative, Merchandising, Product Design, Product Development, and other teams as needed
• Has a good grasp of overall marketing analytics; continuously analyzes key metrics and evaluates campaign performance, generating comprehensive reports to assess the effectiveness and ROI of marketing efforts.
• Identify opportunities for process improvements, streamline campaign management workflows, and leverage automation tools to increase efficiency.
• Monitor sales data, identify trends, and curate product selections to optimize campaign effectiveness and drive sales growth.
• Conduct market research to understand competitor products, pricing strategies, and advertising techniques, leveraging insights to differentiate our brand and identify new opportunities.

Who You Are:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven track record of success in marketing campaign management within the e-commerce, retail, lifestyle or fashion industries.
• Strong project management skills, with experience managing cross-functional teams and the ability to oversee the marketing critical path.
• Must have proficiency in Microsoft Excel for managing data analysis, reporting, and campaign planning.
• Deep understanding of digital marketing channels, including social media platforms, search engine marketing, email marketing, and display advertising.
• Proficiency in data analysis and reporting, with the ability to derive actionable insights and optimize campaigns based on performance metrics.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and effectively manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams and external stakeholders.
• Exceptional creativity and a keen eye for aesthetics, ensuring that campaign assets are visually appealing and align with brand guidelines.
• Strong analytical thinking and problem-solving abilities, with meticulous attention to detail.
• Up-to-date knowledge of industry trends, consumer behavior, and best practices in the e-commerce and jewelry sectors.
• Experience with e-commerce platforms, CRM systems, marketing automation tools, and analytics platforms is highly desirable.

Who We Are:

Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply

Learn More about Ask & Embla:

Website -

Instagram -

Facebook -

Pinterest -

TikTok -

Monthly Salary Range (SGD):

$5,000 - 6,500

About the opportunity

Campaign Performance & Strategy

• Manage and analyse marketing campaign performance across APAC markets, identifying trends, growth opportunities, and areas for optimisation.
• Develop strategic recommendations based on data insights to improve ROI and guide future campaign planning.
• Collaborate with cross-functional teams to align campaign strategies with business objectives and market dynamics.

Vendor Performance Optimisation

• Evaluate vendor performance across regions, identifying high-performing partners and recommending opportunities for scaling.

Insight Generation & Reporting

• Leverage platform data (orders, sessions, conversions) to uncover growth patterns
• Extract meaningful insights from the data to guide campaign optimisation and future strategy development.
• Regularly communicate campaign performance updates, insights, and recommendations to key stakeholders. Prepare and present reports that clearly articulate the impact of campaigns and opportunities for growth.

Experimentation & Testing

• Design and execute A/B tests to evaluate campaign strategies, messaging, and formats.
• Use test results to refine campaign direction and improve effectiveness across channels.

What you need to be successful

• 6+ years of experience in growth, campaign management
• Confident working with data—comfortable analyzing performance, identifying trends, and turning insights into clear, actionable steps
• Experience in Quick Commerce or E-commerce environments is a strong plus
• Skilled in transforming complex metrics into meaningful takeaways to optimize campaigns and drive results
• Familiar with budget tracking, vendor coordination, and managing resources effectively
• Strong communicator in English with experience delivering insights to stakeholders
• Thrives in fast-paced, multicultural environments—adaptable, detail-oriented, and solution-focused

Who we are

foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Overview
The
Copywriter, Marketing Campaigns
is a seasoned creative writer who delivers compelling copy across full-funnel campaigns—ranging from awareness-building narratives to high-conversion messaging. With 5–8 years of experience, this role is responsible for crafting copy that works across above-the-line (ATL) and below-the-line (BTL) channels, including OOH, print, digital, social, CRM, and integrated campaigns.
The ideal candidate has a strong understanding of newsroom dynamics, brand storytelling, and large-scale campaign execution. They work closely with editorial, creative, marketing, and performance teams to deliver copy that resonates across audience segments, platforms, locally and internationally.
Responsibilities
Campaign Copywriting & Messaging: Translate campaign strategy and audience insights into clear, compelling messaging across ATL, BTL, and digital-first executions.
Develop content narratives and copy assets tailored for print ads, display banners, paid social, native articles, videos, CRM, and more.
Ensure a consistent brand voice and tone while tailoring copy for different audience segments (e.g., business, local communities, youth).
Editorial & Stakeholder Collaboration: Partner with editorial, newsroom, and title marketing teams to translate content moments into campaignable messages.
Understand newsroom timelines and editorial sensitivities to align marketing copy effectively with content plans.
Collaborate with designers, campaign producers, and performance marketers to align on message hierarchy and CTA logic.
Adapt copy for different audiences, languages, and cultural contexts, working closely with internal marketing and editorial teams.
Apply full-funnel logic: Awareness → Consideration → Conversion, and optimise messaging across each touchpoint.
Continuously test and refine messaging through performance feedback and audience insights.
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
5–8 years of experience in copywriting for integrated marketing campaigns across ATL/BTL/digital channels.
Familiarity with
newsroom workflows
and an understanding of how to align with editorial strategies and sensitivities.
Strong foundation in
full-funnel marketing , with ability to tailor messaging across awareness, engagement, and conversion objectives.
Proven experience working on
large-scale or multi-market campaigns , preferably in regional or global brand settings.
Excellent command of English with a sharp eye for grammar, tone, and message clarity.
Highly collaborative and able to manage multiple stakeholder inputs and timelines effectively.
Additional details
Seniority level: Associate
Employment type: Full-time
Job function: Writing/Editing and Marketing
Industries: Media Production
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About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are seeking a culturally fluent and audience-savvy Assistant Manager, Marketing Campaigns to join SPH Media's Consumer Marketing team. This role will lead campaign initiatives focused on growing reach and engagement among Tamil and Malay speaking communities, while also driving brand affinity and relevance among business-minded readers in Singapore and beyond.

You will work closely with editorial, creative, Comms, and performance teams to build and execute integrated campaigns that are culturally relevant, audience-driven, and strategically aligned with our commercial goals. If you are passionate about inclusive storytelling and understand how to connect with professional, multilingual audiences, we would love to meet you.

Roles & Responsibilities

• Lead and execute multi-channel marketing campaigns tailored to Tamil- and Malay-speaking audiences, as well as business readers across Southeast Asia
• Collaborate with newsroom teams to identify promotable content, tentpole moments, and culturally resonant stories
• Partner with creative, performance, communications teams to ensure messaging and visuals are tailored for different audience groups
• Identify partnership and amplification opportunities with vernacular and business media platforms, communities, and influencers
• Support content discoverability and campaign reach via both organic and paid media strategies
• Measure and report on campaign performance, with a focus on reach, engagement, and commercial impact
  Act as the internal advocate for vernacular and business audiences, contributing audience insights and best practices to broader marketing strategies

Who we are looking for

• 4-6 years of experience in consumer or content marketing, preferably within media or business publishing sectors
• Proven experience engaging vernacular-speaking audiences in Singapore — particularly Tamil and/or Malay communities
• Deep understanding of business and professional audience segments, and how to communicate value across different platforms
• Proficiency in Tamil or Malay (reading, writing, and speaking) is a must
• Strong grasp of digital marketing channels (social, content, PR, paid media) and how to localize them for different audiences
• Excellent stakeholder management and project coordination skills
• Creative thinker with a structured approach to campaign planning and execution

About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are seeking a culturally fluent and audience-savvy Assistant Manager, Marketing Campaigns to join SPH Media's Consumer Marketing team. This role will lead campaign initiatives focused on growing reach and engagement among Tamil and Malay speaking communities, while also driving brand affinity and relevance among business-minded readers in Singapore and beyond.

You will work closely with editorial, creative, Comms, and performance teams to build and execute integrated campaigns that are culturally relevant, audience-driven, and strategically aligned with our commercial goals. If you are passionate about inclusive storytelling and understand how to connect with professional, multilingual audiences, we would love to meet you.

Roles & Responsibilities

• Lead and execute multi-channel marketing campaigns tailored to Tamil- and Malay-speaking audiences, as well as business readers across Southeast Asia
• Collaborate with newsroom teams to identify promotable content, tentpole moments, and culturally resonant stories
• Partner with creative, performance, communications teams to ensure messaging and visuals are tailored for different audience groups
• Identify partnership and amplification opportunities with vernacular and business media platforms, communities, and influencers
• Support content discoverability and campaign reach via both organic and paid media strategies
• Measure and report on campaign performance, with a focus on reach, engagement, and commercial impact
• Act as the internal advocate for vernacular and business audiences, contributing audience insights and best practices to broader marketing strategies

Who we are looking for

• 4-6 years of experience in consumer or content marketing, preferably within media or business publishing sectors
• Proven experience engaging vernacular-speaking audiences in Singapore — particularly Tamil and/or Malay communities
• Deep understanding of business and professional audience segments, and how to communicate value across different platforms
• Proficiency in Tamil or Malay (reading, writing, and speaking) is a must
• Strong grasp of digital marketing channels (social, content, public relations, paid media) and how to localize them for different audiences
• Excellent stakeholder management and project coordination skills
• Creative thinker with a structured approach to campaign planning and execution

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Learn more at

Role Overview

We are looking for a Performance Marketing & Campaigns Director who will own the strategy, planning, and execution of high-impact marketing campaigns aimed at driving new user acquisition, reactivating dormant users, and increasing platform engagement and user spending.

This role will require hands-on, execution-first operator who can develop and lead 1–2 targeted campaigns per quarter, driving measurable outcomes through both paid media and lifecycle-driven user marketing.

Key Responsibilities

Campaign Strategy & Execution

• Design and implement data-driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention.
• Lead campaign development across digital, social, partnerships, content, events, and influencer marketing.
• Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.

Market & Consumer Insights

• Leverage consumer insights, competitive analysis, and industry trends to shape campaign strategy.
• Translate complex Web3 concepts into clear, consumer-friendly narratives that build trust and adoption.

Cross-Functional Collaboration

• Partner with Product, Growth, Compliance, and Business Development teams to deliver cohesive campaigns. Work with creative team to ensure high-quality execution.

Performance Measurement & Optimization

• Define campaign KPIs and establish frameworks for tracking performance and ROI.
• Use analytics and market data to optimize campaigns and inform future strategies.

Qualifications

• 5+ years of experience in marketing, with relevant experience in B2C Campaign marketing
• Demonstrated success in leading large-scale B2C campaigns within the Web3, blockchain, crypto, or fintech industry (mandatory).
• Strong knowledge of digital and performance marketing, consumer lifecycle management, and brand strategy.
• Experience engaging with both crypto-native communities and mainstream consumer audiences.
• Exceptional project management, and cross-functional collaboration skills.
• Data-driven mindset with expertise in campaign analytics and performance measurement.
• Strong communication and presentation skills, with the ability to influence senior stakeholders.
• Proficiency in Chinese will be an added advantage due to the need to liaise with chinese stakeholders.

Responsibilities

• Build strong relationships with travel trade partners and inspire them to promote the destination as a top travel choice
• Support the planning and rollout of engaging in-market campaigns that deliver real results
• Create inspiring content for eDMs, social media, trade materials, webinars and more — all aligned with the destination’s key travel experiences
• Collaborate with travel partners to design and run impactful campaigns that boost awareness and sales
• Work with media and content creators to develop fresh, compelling stories that showcase the best of the destination

• Minimum Dip/Deg in Business/Marketing with at least 3 years’ of experience in digital marketing, online platforms, e-commerce, online travel agency or media industry
• Passion for travel, resourceful and creative thinker
• Analytical mindset with the ability to translate data into action
• Strong copywriting and content creation skills with a flair for storytelling
• Familiarity working in the digital and social environment
• Able to work independently, under pressure and availability to travel

Interested candidates please send in your resume to:

Yvonne Suan Ying Zhen

CEI No: R

Email:

EA License No: 99C4599

*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.

• Build strong relationships with travel trade partners and inspire them to promote the destination as a top travel choice
• Support the planning and rollout of engaging in-market campaigns that deliver real results
• Create inspiring content for eDMs, social media, trade materials, webinars and more — all aligned with the destination’s key travel experiences
• Collaborate with travel partners to design and run impactful campaigns that boost awareness and sales
• Work with media and content creators to develop fresh, compelling stories that showcase the best of the destination

Requirements:

• Minimum Dip/Deg in Business/Marketing with at least 3 years’ of experience in digital marketing, online platforms, e-commerce, online travel agency or media industry
• Passion for travel, resourceful and creative thinker
• Analytical mindset with the ability to translate data into action
• Strong copywriting and content creation skills with a flair for storytelling
• Familiarity working in the digital and social environment
• Able to work independently, under pressure and availability to travel

Interested candidates please send in your resume to:

Yvonne Suan Ying Zhen

CEI No: R

Email:

EA License No: 99C4599

*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.

• Build strong relationships with travel trade partners and inspire them to promote the destination as a top travel choice
• Support the planning and rollout of engaging in-market campaigns that deliver real results
• Create inspiring content for eDMs, social media, trade materials, webinars and more — all aligned with the destination’s key travel experiences
• Collaborate with travel partners to design and run impactful campaigns that boost awareness and sales
• Work with media and content creators to develop fresh, compelling stories that showcase the best of the destination

• Minimum Dip/Deg in Business/Marketing with at least 3 years’ of experience in digital marketing, online platforms, e-commerce, online travel agency or media industry
• Passion for travel, resourceful and creative thinker
• Analytical mindset with the ability to translate data into action
• Strong copywriting and content creation skills with a flair for storytelling
• Familiarity working in the digital and social environment

Interested candidates please send in your resume to:

Yvonne Suan Ying Zhen

CEI No: R

Email:

EA License No: 99C4599

*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.