1,196 Marketing Strategist jobs in Singapore

Job Overview:

We are seeking an experienced and proactive Marketing Strategist with a strong background in healthcare marketing to lead the development and execution of comprehensive marketing strategies that drive business growth and enhance brand presence. This role involves strategic annual planning, market research, budget management, data-driven analysis, cross-functional collaboration, and brand positioning, all tailored to the unique dynamics and compliance requirements of the healthcare sector.

Key Responsibilities:

Strategic Planning & Annual Roadmap

• Lead the development and execution of the annual marketing strategy aligned with overall business goals and healthcare market trends
• Define clear marketing objectives, KPIs, and success metrics tailored to healthcare audiences and regulatory frameworks
• Conduct comprehensive market research including patient needs, competitor analysis, healthcare trends, and emerging opportunities to inform strategy
• Develop detailed buyer personas and patient segmentation to improve targeting and campaign effectiveness

Market Research & Competitive Intelligence

• Monitor competitor marketing activities, healthcare industry developments, and regulatory changes that impact marketing strategy
• Use research findings to anticipate market shifts and advise leadership on strategic adjustments

Budget Management & Resource Allocation

• Plan, allocate, and oversee the marketing budget to maximize ROI while ensuring compliance with healthcare regulations
• Monitor marketing expenditures, negotiate with healthcare vendors and agencies, and optimize resource allocation
• Provide regular budget forecasts and variance reports with actionable recommendations for management

Analytics & Performance Reporting

• Design, implement, and maintain dashboards and reports to track marketing performance relative to set KPIs
• Analyze data (especially internal data) from campaigns, channels, and customer feedback to generate actionable insights and optimize marketing initiatives
• Evaluate the impact of marketing initiatives and continuously improving through PDCA methodology
• Present findings, trends, and strategic recommendations to senior leadership and key stakeholders

Manager Responsibility for the leading the marketing team, Cross-Functional Collaboration & Content Alignment

• Proven experience managing the marketing team members
• Collaborate closely with product development, sales, medical, compliance, and creative teams to ensure marketing strategies support product launches, patient engagement, and regulatory compliance
• Guide the development of healthcare-specific marketing assets including brochures, case studies, presentations, and digital content to maintain brand consistency and messaging clarity
• Foster alignment between marketing initiatives and broader business objectives across departments

Brand Development & Positioning

• Define and maintain the healthcare brand voice and positioning, ensuring consistency across all communication channels and materials
• Monitor healthcare market trends and competitor strategies to proactively identify opportunities for innovation and differentiation
• Ensure all marketing communications adhere to industry regulations and ethical standards

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 4-7 years of marketing strategy experience, preferably within healthcare, life sciences, or related sectors
• Strong expertise in market research methodologies and competitive intelligence
• Excellent analytical and strategic thinking skills with the ability to turn data into actionable business insights
• Proven experience managing marketing budgets and vendor/agency relationships
• Excellent communication, leadership, project management, and stakeholder engagement skills
• In-depth understanding of healthcare market dynamics, patient engagement, and compliance requirements
• Proactive, collaborative, and able to thrive in a fast-paced, regulated environment
• Familiarity with CRM (Customer Relationship Management) platforms is a plus, especially for enhancing customer engagement and campaign tracking

Key Responsibilities:

• Oversee the daily operations of the company, ensuring smooth business functions and efficient resource management.

• Lead and execute the company's expansion strategy, identifying opportunities for growth and new markets in Southeast Asia.

• Develop and manage budgets, ensuring proper cash flow management and financial stability of the organization.

• Ensure the company's compliance with government regulations, tax laws, and business operations in the region.

• Develop and maintain strong relationships with clients, partners, and other key stakeholders.

• Manage marketing strategy and planning, focusing on driving revenue, brand positioning, and market competitiveness.

• Monitor industry trends, competitor activities, and market dynamics to adapt strategies and maintain a competitive edge.

Requirements:

• Minimum 10 years in management roles, with a focus on business operations, marketing strategy, and financial oversight. Proven experience in leading cross-border teams and managing multi-national operations.

• Strong ability to lead teams, drive growth strategies, and manage key business functions including operations, marketing, and finance.

• Experience in the cosmetics, biotechnology, or similar industries with a deep understanding of market trends and regional dynamics in Southeast Asia.

• Strong verbal and written communication skills in English and Mandarin.

• Strong background in management, marketing, and business operations with a focus on regional expansion and financial management

*Job Title: * Marketing Strategist

Department: Marketing / Business Development

Reports to: Managing Director / Head of Marketing

Qualification Requirement: Diploma

*Job Description *

The Marketing Strategist will be responsible for developing and executing strategic marketing plans to enhance the firm's brand presence, attract new clients, and support business growth in the competitive accounting and professional services industry. This role requires a strong balance of analytical thinking, creativity, and industry knowledge to craft campaigns that position the firm as a trusted advisor to businesses and individuals.

*Key Responsibilities / Job Scope

Strategic Planning & Branding *

• Develop and implement marketing strategies aligned with the firm's business objectives.
• Build and strengthen brand awareness through consistent messaging and positioning.
• Conduct market research to identify trends, client needs, and competitive positioning.

*Digital & Content Marketing *

• Manage and grow the firm's online presence across website, social media, and digital platforms.
• Plan, create, and oversee the development of engaging content such as articles, newsletters, and case studies relevant to accounting, taxation, and business advisory services.
• Optimize SEO/SEM strategies to improve online visibility and lead generation.

*Client Acquisition & Lead Generation *

• Design and execute campaigns to attract new clients (both SMEs and individuals).
• Support business development team with targeted campaigns and marketing collateral.
• Track and analyze campaign effectiveness to improve ROI.

*Events & Partnerships *

• Organize seminars, webinars, and workshops on accounting, compliance, and business advisory topics.
• Collaborate with industry associations, chambers of commerce, and business networks for partnership opportunities.

*Analytics & Reporting *

• Monitor, analyze, and report on key marketing metrics (e.g., lead generation, engagement, conversions).
• Provide recommendations for continuous improvement in strategies and campaigns.

*Collaboration *

• Work closely with senior management and service teams to align marketing activities with service offerings.
• Coordinate with external vendors, designers, and media partners when required.

*Requirements *

• Diploma or above in Marketing, Business Administration, Communications, or related field.
• Proven experience in marketing strategy, preferably within professional services (accounting, consulting, legal, or finance).
• Strong understanding of digital marketing tools, analytics, and CRM systems.
• Excellent communication, copywriting, and presentation skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative, proactive, and able to manage multiple projects independently.

We're looking for a marketing strategist who lives and breathes performance-driven car ads. In this role, you'll lead the messaging for our automotive campaigns — crafting ad angles, headlines, and scripts that drive test drives, trade-ins, and sales. Your words will shape how customers see, understand, and act on our car offers, across Meta, Google, YouTube, WhatsApp, landing pages, and email (EDM) campaigns.

Key Responsibilities

• Develop clear, persuasive messaging strategies for digital ad campaigns promoting our car models.
• Own and write copy for EDM campaigns, including subject lines, preview text, and body content that drives action.
• Create high-performing ad copy variations for A/B testing, focusing on test drives, preorders, and trade-in offers.
• Translate key selling points (e.g. COE rebates, EV savings, exclusive vouchers) into scroll-stopping headlines and scripts.
• Brief designers and video editors with clear messaging direction, hooks, and on-screen text suggestions.
• Analyze ad performance data to iterate and improve messaging based on what converts.
• Maintain a consistent tone of voice across all campaigns while tailoring for each platform.
• Conduct regular competitor analysis and review advertising trends from both car dealerships and top non-automotive brands to inspire fresh angles and improve ad performance.

Requirements

• Minimum 5 years of experience in campaign strategy, digital copywriting, or campaign planning.
• Experience writing ad copy for car sales or high-value consumer products (e.g. property, insurance, finance).
• Proven ability to write compelling emails and ads that drive clicks and conversions.
• Deep understanding of how to write for performance — especially on Meta, Google, YouTube, and email.
• Strong portfolio of ad copy, campaign frameworks, or campaign strategies with measurable impact.
• Comfortable collaborating with marketing, creative, and media buying teams in a fast-paced environment.

Preferred Qualifications

• Prior experience in automotive marketing or working with a car dealership group.
• Familiarity with COE, EV rebates, or common car buyer concerns in Singapore is a plus.
• Able to write scripts or suggest visual storytelling angles for short-form video ads.
• Bonus: Experience using Meta Ads Manager, Google Ads, email marketing platforms, or analytics tools to interpret performance data.

Please submit your CV and portfolio, with samples of product campaigns, ad copy, and EDMs you've created. Applications without a portfolio will not be considered.

Please submit by clicking the QUICK APPLY button.

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Key Responsibilities

• Develop and execute comprehensive marketing strategies and plans to promote the company's services, driving sustainable business growth.
• Monitor and analyze market trends, positioning the company as a trusted advisor through brand-building, thought leadership, and targeted content marketing.
• Conduct in-depth market research to understand target client segments (e.g., high-net-worth individuals, entrepreneurs, professionals, retirees) and identify strategic growth opportunities.
• Manage digital marketing initiatives, including SEO, paid search campaigns (Google Ads), email marketing, and social media presence (LinkedIn, Facebook, YouTube).
• Plan and execute educational webinars and workshops to promote our services to prospective customers and strengthen relationships with existing clients.
• Collaborate closely with financial advisors, compliance officers, bankers, and external vendors to ensure all marketing materials comply with regulatory standards and align with brand guidelines.
• Analyze campaign performance metrics (KPIs) to assess effectiveness, report insights, and continuously optimize marketing strategies to maximize lead generation and return on investment.
• Maintain and manage CRM systems to accurately track leads, nurture prospects, and support the sales pipeline efficiently.

Job Overview:

We are seeking an experienced and proactive Marketing Strategist with a strong background in healthcare marketing to lead the development and execution of comprehensive marketing strategies that drive business growth and enhance brand presence. This role involves strategic annual planning, market research, budget management, data-driven analysis, cross-functional collaboration, and brand positioning, all tailored to the unique dynamics and compliance requirements of the healthcare sector.

Key Responsibilities:

Strategic Planning & Annual Roadmap

• Lead the development and execution of the annual marketing strategy aligned with overall business goals and healthcare market trends
• Define clear marketing objectives, KPIs, and success metrics tailored to healthcare audiences and regulatory frameworks
• Conduct comprehensive market research including patient needs, competitor analysis, healthcare trends, and emerging opportunities to inform strategy
• Develop detailed buyer personas and patient segmentation to improve targeting and campaign effectiveness

Market Research & Competitive Intelligence

• Monitor competitor marketing activities, healthcare industry developments, and regulatory changes that impact marketing strategy
• Use research findings to anticipate market shifts and advise leadership on strategic adjustments

Budget Management & Resource Allocation

• Plan, allocate, and oversee the marketing budget to maximize ROI while ensuring compliance with healthcare regulations
• Monitor marketing expenditures, negotiate with healthcare vendors and agencies, and optimize resource allocation
• Provide regular budget forecasts and variance reports with actionable recommendations for management

Analytics & Performance Reporting

• Design, implement, and maintain dashboards and reports to track marketing performance relative to set KPIs
• Analyze data (especially internal data) from campaigns, channels, and customer feedback to generate actionable insights and optimize marketing initiatives
• Evaluate the impact of marketing initiatives and continuously improving through PDCA methodology
• Present findings, trends, and strategic recommendations to senior leadership and key stakeholders

Manager Responsibility for the leading the marketing team, Cross-Functional Collaboration & Content Alignment

• Proven experience managing the marketing team members
• Collaborate closely with product development, sales, medical, compliance, and creative teams to ensure marketing strategies support product launches, patient engagement, and regulatory compliance
• Guide the development of healthcare-specific marketing assets including brochures, case studies, presentations, and digital content to maintain brand consistency and messaging clarity
• Foster alignment between marketing initiatives and broader business objectives across departments

Brand Development & Positioning

• Define and maintain the healthcare brand voice and positioning, ensuring consistency across all communication channels and materials
• Monitor healthcare market trends and competitor strategies to proactively identify opportunities for innovation and differentiation
• Ensure all marketing communications adhere to industry regulations and ethical standards

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 4-7 years of marketing strategy experience, preferably within healthcare, life sciences, or related sectors
• Strong expertise in market research methodologies and competitive intelligence
• Excellent analytical and strategic thinking skills with the ability to turn data into actionable business insights
• Proven experience managing marketing budgets and vendor/agency relationships
• Excellent communication, leadership, project management, and stakeholder engagement skills
• In-depth understanding of healthcare market dynamics, patient engagement, and compliance requirements
• Proactive, collaborative, and able to thrive in a fast-paced, regulated environment
• Familiarity with CRM (Customer Relationship Management) platforms is a plus, especially for enhancing customer engagement and campaign tracking

The Professional Marketing Specialist will drive brand awareness and recommendation of products in pharmacies, hospitals, and clinics.

• Develop detailing and sampling initiatives to engage healthcare professionals.
• Build strong relationships with HCPs (Healthcare Professionals), KOLs, and professional influencers.
• Plan and execute marketing activities aligned with brand objectives.
• Organize educational programs including inservices and workshops.
• Collaborate with brand and marketing teams to deliver integrated campaigns.
• Ensure all HCP-related activities comply with company SOPs and industry guidelines.

• Strong understanding of healthcare marketing principles.
• Excellent communication and relationship-building skills.
• Ability to plan and execute marketing initiatives.
• Proficiency in marketing software and tools.
• Experience working with healthcare professionals and organizations.

• Opportunity to work with a leading consumer health company.
• Collaborative and dynamic work environment.
• Professional development opportunities.

We are looking for a motivated and experienced Professional Marketing Specialist to join our team. If you have a passion for marketing and a desire to make a difference in the healthcare industry, we encourage you to apply.

As a Marketing Strategist, you will play a pivotal role in driving business growth through effective marketing initiatives.

• Collaborate with clients to understand their needs and create awareness about our solutions.
• Liaise with clients on their requirements and provide expert guidance as needed.
• Develop and implement comprehensive marketing plans to achieve business objectives.

• Strong CRM skills and experience in lead generation.
• Excellent leadership skills and ability to manage cross-functional teams.
• A strong understanding of marketing principles and excellent communication skills.

The ideal candidate should have a proven track record of delivering results-driven marketing campaigns and the ability to work effectively in a fast-paced environment. If you are a motivated and strategic thinker, please submit your resume and cover letter for consideration.

We are seeking a highly motivated and experienced Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and executing marketing campaigns that drive brand growth and expansion.

Your primary focus will be on conceptualizing, developing, and executing integrated marketing strategies across various channels, including retail, trade, digital, CRM, e-commerce, events, and Public Relations.

You will work closely with cross-functional teams to develop media and marketing strategies that drive brand awareness, engagement, and lead generation for both B2B and B2C businesses.

• Develop and manage social media content calendars and strategies, including imagery and video creation to drive storytelling, community engagement, and conversion.
• Manage Public Relations and media relations, building strong relationships with press and key opinion leaders (KOLs) to secure publications and co-create engaging content strengthening brand visibility and credibility.
• Analyse and review performance of marketing initiatives, providing regular reports and actionable insights for campaign improvements.

To be successful in this role, you must possess:

• A minimum Diploma in Business Studies/Marketing or equivalent.
• At least 3 years of relevant working experience in marketing, preferably within the beauty, skincare, or haircare industry.
• Effectively bilingual, with strong interpersonal and communication skills, and a pleasant personality.
• Results-oriented, driven, and able to achieve targets and goals.

As a Marketing Strategist, you will have the opportunity to work in a fast-paced environment and be part of a dynamic team. You will also have access to training and development programs to enhance your skills and knowledge.