150 Crm Systems jobs in Singapore

Customer Relationship Management Specialist
This is a full-time on-site role for a Customer Relationship Management Specialist at Kleinetics in Mumbai. You will be responsible for managing customer relationships, sales activities, and projects related to customer engagement. Your role will involve utilizing analytical skills to enhance customer experience and collaborating with internal teams to ensure effective implementation of CRM strategies.Qualifications:- Analytical Skills and Management abilities- Strong Communication skills- Experience in Customer Relationship Management (CRM)- Ability to work well in a team and independently- Bachelor's degree in related fieldJob Types: Full-time, Permanent, Fresher, InternshipBenefits:- Flexible schedule- Paid time off- Performance bonusSchedule: Monday to FridayExperience: total work - 1 year (Preferred)Location: Chembur, Mumbai, Maharashtra (Preferred)Willingness to travel: 25% (Preferred)Work Location: In person,
Job Tags
relationship management, customer relationship management
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Customer Relationship Management Specialist
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Strong Communication skills, Sales,Customer Relationship Management CRM, Ability to prioritize , manage multiple tasks, Experience with CRM software tools, Knowledge of data analysis , reporting
Communication skills, Sales, Product knowledge,Customer Relationship Management CRM, Electrical solutions
Sales , Customer Relationship Management, Project Management principles, Task Management, Problemsolving abilities, Experience in the tech industry
Good Analytical Skills, Excellent Customer Service skills, Experience in client relationship management, Ability to multitask , prioritize effectively, Attention to detail, Ability to stay calm with any type of client, Bachelors degree in Business Administration, related field
Strong Communication skills, Sales,Customer Relationship Management CRM, Ability to prioritize , manage multiple tasks, Experience with CRM software tools, Knowledge of data analysis , reporting
Communication skills, Sales, Product knowledge,Customer Relationship Management CRM, Electrical solutions
Sales , Customer Relationship Management, Project Management principles, Task Management, Problemsolving abilities, Experience in the tech industry
Good Analytical Skills, Excellent Customer Service skills, Experience in client relationship management, Ability to multitask , prioritize effectively, Attention to detail, Ability to stay calm with any type of client, Bachelors degree in Business Administration, related field
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Careers that let you play !

We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!

What is our culture like ?

• Where decisions spark High-fives :

Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!

Our game plan? Preserving the world together!

• Your career touchdowns :

At Decathlon, we're not just talking about career growth – it's a wild ride! Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!

• Live for sports ? Now do it for a living :

At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!

As the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.

CRM & Loyalty Strategy

• Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
• Collaborate with APAC and global teams to align CRM initiatives.
• Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
  

Customer Data & Insights

• Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
• Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
• Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
  

Campaign Management

• Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
  Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value.
• A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
  

Cross-functional Collaboration

• Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
• Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
• Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
  

Team Leadership

• Lead, coach, and develop a high-performing CRM team.
• Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.

Experience & Skills

• Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
• Proven track record of designing and implementing successful data-driven CRM programs.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
• Proficiency with Salesforce marketing cloud and Batch
• Analytical tools like Google Analytics, Amplitude
• Knowledge of customer segmentation, personalisation, and automated journeys.
• Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
• Project management skills with the ability to lead cross-functional initiatives.

Soft Skills & Values

• Passion for sports, active lifestyles, and Decathlon’s mission.
• Entrepreneurial, proactive, and customer-obsessed mindset.
• Strong communication skills with the ability to influence and engage stakeholders at all levels.
• Team player with leadership capabilities and a growth mindset.

A remuneration That Grows With You:

• Monthly bonuses, up to a whopping 10% of your base salary.
• Dive into the opportunity to become a Shareholder and share in the success of our global family.
• At the end of the year, reap the rewards of profit sharing based on the performances across the country.

Climb the Career Ladder:

• Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
• Chart your course with internal career progression opportunities in both retail and our incredible support team.

Flexibility That Fits Your Lifestyle:

• Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;

️ Be the Ultimate Decathlon Insider:

• Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!

️ Because We Care About You:

• We've got your well-being covered with comprehensive medical and insurance coverage.
• Flash that winning smile with dental benefits.
• Keep your health in check with a health screening allowance.
• For our female champions, enjoy maternity benefits designed just for you.
• And when life throws curveballs, lean on our counseling sessions for support.

️️ Sports, Community, and Bonding:

• Kick off those shoes and join in the sports fun after work or during store meetings.
• Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!

At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!

By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.

Careers that let you play !

We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!

What is our culture like ?

• Where decisions spark High-fives :

Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!

Our game plan? Preserving the world together!

• Your career touchdowns :

At Decathlon, we're not just talking about career growth – it's a wild ride! Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!

• Live for sports ? Now do it for a living :

At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!

As the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.

CRM & Loyalty Strategy

• Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
• Collaborate with APAC and global teams to align CRM initiatives.
• Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
  

Customer Data & Insights

• Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
• Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
• Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
  

Campaign Management

• Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
  Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value.
• A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
  

Cross-functional Collaboration

• Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
• Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
• Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
  

Team Leadership

• Lead, coach, and develop a high-performing CRM team.
• Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.

Experience & Skills

• Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
• Proven track record of designing and implementing successful data-driven CRM programs.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
• Proficiency with Salesforce marketing cloud and Batch
• Analytical tools like Google Analytics, Amplitude
• Knowledge of customer segmentation, personalisation, and automated journeys.
• Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
• Project management skills with the ability to lead cross-functional initiatives.

Soft Skills & Values

• Passion for sports, active lifestyles, and Decathlon’s mission.
• Entrepreneurial, proactive, and customer-obsessed mindset.
• Strong communication skills with the ability to influence and engage stakeholders at all levels.
• Team player with leadership capabilities and a growth mindset.

A remuneration That Grows With You:

• Monthly bonuses, up to a whopping 10% of your base salary.
• Dive into the opportunity to become a Shareholder and share in the success of our global family.
• At the end of the year, reap the rewards of profit sharing based on the performances across the country.

Climb the Career Ladder:

• Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
• Chart your course with internal career progression opportunities in both retail and our incredible support team.

Flexibility That Fits Your Lifestyle:

• Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;

️ Be the Ultimate Decathlon Insider:

• Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!

️ Because We Care About You:

• We've got your well-being covered with comprehensive medical and insurance coverage.
• Flash that winning smile with dental benefits.
• Keep your health in check with a health screening allowance.
• For our female champions, enjoy maternity benefits designed just for you.
• And when life throws curveballs, lean on our counseling sessions for support.

️️ Sports, Community, and Bonding:

• Kick off those shoes and join in the sports fun after work or during store meetings.
• Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!

At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!

By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.

Careers that let you play !
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!
What is our culture like ?
Where decisions spark High-fives :
Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!
Our game plan? Preserving the world together!
Your career touchdowns :
At Decathlon, we're not just talking about career growth – it's a wild ride!
Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!
Live for sports ? Now do it for a living :
At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!
Role Purpose
As the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.
Key Responsibilities
CRM & Loyalty Strategy
Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
Collaborate with APAC and global teams to align CRM initiatives.
Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
Customer Data & Insights
Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
Campaign Management
Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value.
A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
Cross-functional Collaboration
Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
Team Leadership
Lead, coach, and develop a high-performing CRM team.
Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.
Experience & Skills
Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
Proven track record of designing and implementing successful data-driven CRM programs.
Strong analytical mindset with the ability to translate data into actionable insights.
Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
Proficiency with Salesforce marketing cloud and Batch
Analytical tools like Google Analytics, Amplitude
Knowledge of customer segmentation, personalisation, and automated journeys.
Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
Project management skills with the ability to lead cross-functional initiatives.
Soft Skills & Values
Passion for sports, active lifestyles, and Decathlon’s mission.
Entrepreneurial, proactive, and customer-obsessed mindset.
Strong communication skills with the ability to influence and engage stakeholders at all levels.
Team player with leadership capabilities and a growth mindset.
A remuneration That Grows With You:
Monthly bonuses, up to a whopping 10% of your base salary.
Dive into the opportunity to become a Shareholder and share in the success of our global family.
At the end of the year, reap the rewards of profit sharing based on the performances across the country.
Climb the Career Ladder:
Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
Chart your course with internal career progression opportunities in both retail and our incredible support team.
Flexibility That Fits Your Lifestyle:
Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
️ Be the Ultimate Decathlon Insider:
Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!
️ Because We Care About You:
We've got your well-being covered with comprehensive medical and insurance coverage.
Flash that winning smile with dental benefits.
Keep your health in check with a health screening allowance.
For our female champions, enjoy maternity benefits designed just for you.
And when life throws curveballs, lean on our counseling sessions for support.
️️ Sports, Community, and Bonding:
Kick off those shoes and join in the sports fun after work or during store meetings.
Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!
By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.
#J-18808-Ljbffr

As a key player in our team, you will be responsible for ensuring the smooth operation of Splunk services. This includes performing checks and troubleshooting to guarantee that all environments are running as intended.

We are looking for an experienced professional with a strong background in Splunk system administration. You should possess a deep understanding of Splunk Enterprise Certified Admin certifications or equivalent.

• Experience working on Splunk system
• Possess Splunk Enterprise Certified Admin certifications or equivalent.

The successful candidate will be responsible for maintaining and monitoring Splunk infrastructure including Search Heads, Indexers, Forwarders, Deployment Server, Cluster Master, etc.

Key responsibilities include:

• Performing checks and troubleshoot if necessary, to ensure that the Splunk forwarders are working and can pipe logs back to Splunk systems.
• Ensuring uptime and system health via monitoring, tuning, and log analysis (including introspection, metrics logs).
• Deploying and testing system changes in non-production environments when required.
• Monitoring Security advisory, new releases, notifications and maintenance expiry dates for all Software used in the System and assessing the impact, if any.
• Investigating problems and providing assistance to triage issues.
• Tracking and reporting issues, support cases and incident resolutions on a weekly basis.

Some of the benefits of this role include:

The opportunity to work with a talented team of professionals in the field of Splunk system administration.

A competitive salary package.

Regular training and development opportunities to enhance your skills and knowledge.

APAC CRM Lead (Customer Relationship Management)

APAC CRM Lead (Customer Relationship Management) role at Invesco Asia Pacific. Join to apply.

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

• Generous annual leave plus flexible paid time off
• Hybrid work schedule
• Learning and development programs
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan (if applicable in your region)

We are seeking a strategic, technically adept and engaging CRM Leader to drive the overarching CRM vision and execution across the APAC region. This role is pivotal in shaping and aligning regional CRM strategies with regional & global objectives, spearheading the transformation and optimization of capabilities, architecting scalable solutions, and lobbying adoption & usage. Key responsibilities include but not limited to:

• Regional Strategy & Global Alignment:
• Define and execute the regional CRM strategy in alignment with global roadmaps
• Act as the strategic CRM lead for APAC, collaborating with global counterparts to influence platform direction and advocate for regional priorities
• Serve as the primary CRM liaison between APAC and global technology teams, and build strong ties with EMEA and NA CRM teams, ensuring seamless integration of global initiatives into the regional context.

• Strategic Leadership & Transformation:
• Define and execute a forward-looking CRM strategy that drives operational efficiency and business growth across APAC
• Champion the transformation of CRM processes, identifying opportunities to streamline workflows and enhance user experience

• Training, Change Management & User Enablement:
• Act as a CRM evangelist, promoting platform adoption and showcasing the value of CRM-driven insights across the organization
• Diagnose current state issues, lead change management efforts for new features and enhancements, ensuring high adoption and minimal disruption
• Design and deliver targeted training programs and enablement materials tailored to diverse user groups
• Foster a data-driven culture by promoting the use of dashboards, reports, and actionable insights to support strategic decision-making

• Solution Architecture & Platform Integration:
• Lead the design and implementation of scalable, integrated CRM solutions, ensuring alignment with enterprise architecture and data governance standards
• Oversee end-to-end architecture and integration of Salesforce with internal systems (e.g., client, contact, and financial data platforms), ensuring data consistency and operational efficiency
• Translate business needs into clear, actionable user stories and manage the full delivery lifecycle, including UAT and stakeholder sign-off
• Act as the escalation point for complex CRM issues, coordinating resolution with global teams

• Data Stewardship & Governance:
• Serve as a data steward for CRM in APAC, ensuring data is structured, governed, and maintained to the highest standards
• Define and enforce data governance policies, including data quality, cleansing, transformation, and lifecycle management
• Collaborate with global data teams to ensure regional data practices align with enterprise-wide standards and compliance requirements

• Senior Stakeholder Engagement:
• Build trusted relationships with senior APAC business leaders, acting as a strategic advisor on CRM capabilities and opportunities
• Effectively communicate complex CRM concepts and value propositions to executive stakeholders

• Team Leadership & Capability Development:
• Manage and mentor a high-performing CRM team, fostering a culture of innovation, accountability, and continuous improvement
• Define and implement new CRM capabilities that drive business value, from ideation through to delivery and adoption
• Prioritize and manage the regional CRM backlog, balancing quick wins with strategic initiatives
• Work in collaboration with Experience, Platform and Analytics leaders within the Digital Experience team – bridging Marketing and Distribution functions using Salesforce as the conduit

• University qualification in Business, Information Systems, or related field
• 8+ years of hands-on Salesforce experience in a global organization, from financial services, technology, consulting or relevant industries
• Salesforce Administrator Certification advantageous; additional certifications (e.g., Advanced Admin, Platform App Builder) are also a plus
• Proven experience in regional strategy development, solution architecture, and global stakeholder engagement
• Demonstrated success in leading teams, managing backlogs, and delivering new CRM capabilities
• Strong understanding of data architecture, relational databases, and integration frameworks
• Experience in data governance and stewardship, with a focus on maintaining high data quality and compliance
• Familiarity with Agile/Scrum/SDLC methodologies; certifications like PMP, ITIL, or Six Sigma are advantageous
• Strategic thinker with a strong sense of ownership and a passion for enabling business success through technology
• Excellent communicator and influencer, capable of navigating complex stakeholder environments
• Proactive, organized, and adaptable, with a strong focus on outcomes and continuous improvement
• High integrity and a collaborative mindset

• Apply for the role directly at Invesco Careers: Careers at Invesco | APAC

• About Invesco:
• About our Culture:

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

No

Workplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least four days a week, with one day working outside an Invesco office.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable local laws governing non-discrimination in employment. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within twelve weeks may consider their application unsuccessful. All related information will be kept in our file for future recruitment purposes. When there are vacancies in our subsidiary or associate companies, we may transfer the application to them for consideration of employment. Under the Personal Data (Privacy) Ordinance, job applicants have a right to request access to, and to request correction of, Personal Data in relation to the application. If job applicants wish to exercise these rights, they should contact the Human Resources department.

Note: This refined description preserves the original content while removing duplicates and formatting issues. It uses only allowed tags and ensures paragraphs are in

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• .

Manager, Customer Relationship Management & Loyalty Marketing

Manager, Customer Relationship Management & Loyalty Marketing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (

Purpose of Role

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

Your Impact

• Strategic Ownership of CRM

• Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.

• Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.

• Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams

• CRM Program Execution & Optimization

• Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).

• Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.

• Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.

• Consumer Data & Insight Leadership

• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.

• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.

• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).

• Loyalty & Lifecycle Management

• Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.

• Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.

• Ensure seamless integration of loyalty within CRM journeys and personalization strategies.

• Oversee the Customer Service Department to achieve service excellence.

• CRM Systems & Process Oversight

• Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.

• Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.

• Ensure compliance with regional data privacy and consent regulations.

• Leadership & Stakeholder Alignment

• Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.

• Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.

• Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.

Qualifications

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme

• Bachelor’s Degree in Marketing, Business Admin, or a related field

• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems

• Strong communication and project management skills to work with multiple stakeholders

• Excellent organizational skills and attention to detail

• Motivated and inspiring leader to lead a high performing team

• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities

• Make data-driven decision making and quantitative analytical skills

• A sincere and contagious passion for sports and building Under Armour

Relocation

• No relocation provided

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

Requisition ID:

Location:

Singapore, Singapore, SG, 38987

Business Unit: Corporate

Region: APAC

Employee Class: Full Time

Employment Type: Salaried

Learn more about our Benefits here

Join to apply for the Manager, Customer Relationship Management & Loyalty Marketing role at Under Armour

Join to apply for the Manager, Customer Relationship Management & Loyalty Marketing role at Under Armour

Get AI-powered advice on this job and more exclusive features.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

Your Impact

• Strategic Ownership of CRM
• Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.
• Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.
• Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams
• CRM Program Execution & Optimization
• Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
• Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.
• Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
• Consumer Data & Insight Leadership
• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.
• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).
• Loyalty & Lifecycle Management
• Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.
• Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.
• Ensure seamless integration of loyalty within CRM journeys and personalization strategies.
• Oversee the Customer Service Department to achieve service excellence.
• CRM Systems & Process Oversight
• Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.
• Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.
• Ensure compliance with regional data privacy and consent regulations.
• Leadership & Stakeholder Alignment
• Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.
• Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.
• Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.
  

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme
• Bachelor’s Degree in Marketing, Business Admin, or a related field
• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems
• Strong communication and project management skills to work with multiple stakeholders
• Excellent organizational skills and attention to detail
• Motivated and inspiring leader to lead a high performing team
• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities
• Make data-driven decision making and quantitative analytical skills
• A sincere and contagious passion for sports and building Under Armour
  
  

• No relocation provided
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries Advertising Services, Manufacturing, and Retail

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

As the Manager, CRM for South Asia Pacific, you will own the full lifecycle of CRM and Consumer Relations strategy and execution. This role is responsible for driving consumer engagement, retention, and increasing lifetime value across markets by leading the development, execution, and optimization of all CRM initiatives across multiple channels.

In addition, the role oversees the Customer Service team managing all consumer queries.

• Strategic Ownership of CRM
  • Develop and lead the end-to-end CRM strategy across South APAC, aligned with business priorities and brand objectives in alignment with the Marketing Director and local Country Marketing Mangers.
  • Define the CRM roadmap, including audience segmentation, lifecycle planning, personalization, loyalty integration, and omni-channel campaign strategies.
  • Champion the role of CRM as a strategic growth driver across the organization, influencing regional and market teams
• CRM Program Execution & Optimization
  • Oversee the design and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
  • Drive continuous improvement of CRM campaigns through test-and-learn frameworks, A/B testing, and performance optimization.
  • Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
• Leverage transactional, behavioral, and demographic data to drive segmentation, audience targeting, and personalization.
• Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
• Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).
• Loyalty & Lifecycle Management
  • Lead the strategic development and enhancement of the UA Rewards loyalty program across key markets.
  • Identify and activate high-value segments to drive engagement, frequency, and advocacy throughout the customer lifecycle.
  • Ensure seamless integration of loyalty within CRM journeys and personalization strategies.
  • Oversee the Customer Service Department to achieve service excellence.
• CRM Systems & Process Oversight
  • Oversee CRM platforms and data infrastructure, ensuring scalability, data integrity, and effective integrations.
  • Collaborate with IT, data, and global CRM teams to drive system enhancements and troubleshoot issues.
  • Ensure compliance with regional data privacy and consent regulations.
• Leadership & Stakeholder Alignment
  • Lead and mentor 2 CRM teammates with a goal to drive a high-performing team.
  • Partner with cross-functional stakeholders (marketing, eCommerce, retail) to embed CRM across the consumer journey.
  • Serve as the CRM subject matter expert within the organization, advocating for consumer-first, data-driven decision-making.

• Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programme
• Bachelor’s Degree in Marketing, Business Admin, or a related field
• Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems
• Strong communication and project management skills to work with multiple stakeholders
• Excellent organizational skills and attention to detail
• Motivated and inspiring leader to lead a high performing team
• Exceptional organizational and time management skills with the ability to juggle multiple tasks and handle competing priorities
• Make data-driven decision making and quantitative analytical skills
• A sincere and contagious passion for sports and building Under Armour

• No relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via