3 jobs in Liminal

Venture Programs & Operations Apprentice/Fellow (Consumer Goods Venture)

The Short Version

You’ll work with an exceptional founder to help operationalize a consumer venture from nothing. Not optimizing supply chains. Not running existing ops. The first cost model, the first contract, the first shipment. From blank page to product in a customer’s hand.

What Liminal Is

Liminal is a Founders’ Studio. We co-build with repeat founders – many of them unicorn founders – providing build expertise, capital, and unfair access from founding to Series B. We call ourselves a Founders’ Studio because “venture studio” undersells what we do and oversells what most of them deliver. This role sits within a new consumer health and wellness venture being built alongside experienced operators and founders.

What This Role Actually Is

This role sits within a new consumer health and wellness venture being built alongside experienced operators and founders.

Most people like startup ideas. Very few people like operational reality. This role is for the second type.

You’re The Person Who Instinctively Asks

• What’s the margin profile?
• What’s the tooling lead time?
• What happens if freight costs spike?
• Where are the operational bottlenecks?
• Is this supplier reliable?
• What breaks at scale?

You’ll work directly with founders helping coordinate the operational backbone of the venture:

• Manufacturing, logistics & supply chain
• Execution planning & costing
• Operational systems
• Vendor management

You should enjoy bringing order to ambiguity.

The Work

• Manufacturing and supply chain coordination: Work with suppliers, factories, and external partners across timelines, production planning, tooling, prototyping, and operational execution.
• Financial and cost analysis: Build costing models, pricing analyses, freight estimates, and operational financial breakdowns. Understand margins deeply.
• Execution management: Track moving pieces relentlessly – deadlines, deliverables, prototypes, contracts, vendor updates, operational dependencies
• Vendor and factory communication: Coordinate across manufacturing and supplier relationships, including overseas stakeholders. Mandarin / Chinese language capability is a strong advantage.
• Contracts and operational documentation: Support commercial agreements, operational workflows, and process documentation as the company scales.
• Founder support: Operate closely alongside leaders to ensure operational momentum stays high and blockers are solved quickly.

Who You Are

• Operationally sharp: You naturally think in systems, dependencies, timelines, and execution pathways.
• Pathological attention to detail: You notice inconsistencies others miss. Precision matters to you.
• Numerically comfortable: Spreadsheets don’t intimidate you. You enjoy understanding cost structures and operational economics.
• Calm under pressure: Startups are messy. You can prioritize, adapt, and keep moving.
• Strong work ethic: This role requires ownership and intensity. Sometimes timelines compress. Sometimes things go wrong. You stay steady.
• Comfortable with ambiguity: You won’t always receive perfect instructions or polished systems. You should be able to create structure proactively.
• Independent thinker: You challenge assumptions thoughtfully and care more about getting to the right answer than protecting your ego.

Unicorn Points If

• You’ve operated inside startups or founder-led environments
• You enjoy building systems from scratch
• You have experience in operations, consulting, finance, manufacturing, or supply chain environments
• You’ve worked with suppliers, factories, or logistics partners before
• You speak Mandarin / Chinese, as this role may involve regular communication with Mandarin-speaking suppliers and manufacturers.

Fellowship, Not Internship

Twelve months. Meaningful stipend. Embedded directly within a live venture alongside experienced builders and founders. Not watching from the sidelines. Real operational exposure during the earliest stages of venture creation.

If you’ve been looking for a way into startup operations, consumer goods, or zero-to-one execution environments – this is the door.

Brand & Consumer Marketing Apprentice/Fellow

The Short Version

You’ll work with an exceptional founder building a consumer venture from zero-to-one. Not refreshes. Not seasonal campaigns. A real company that needs to move from idea to cultural relevance, product-market fit, and shelf presence – fast.

What Liminal Is

A Founders’ Studio. We co-build with repeat founders, many of them unicorn founders, providing build expertise, capital, and unfair access from founding to Series B. We call ourselves a Founders’ Studio because “venture studio” undersells what we do and oversells what most of them deliver.

What This Role Actually Is

This role sits within a new consumer health and wellness venture being built alongside experienced operators and founders.

This is part strategist, part anthropologist, part cultural obsessive, and 100% executor. You should care deeply about why people buy what they buy, what makes certain products feel inevitable, and how taste, behavior, psychology, packaging, wellness, internet culture, and identity all collide inside modern consumer brands.

Consumer brands are cultural objects before they become businesses.

You’ll work directly alongside the founder and Liminal leadership helping define the strategic and cultural foundation of the venture:

• Consumer insight & behavior
• Brand identity & positioning
• Messaging, launch narratives & campaigns

All while rolling up your sleeves and doing whatever it takes to help the venture succeed.

The Work

• Consumer and cultural insight: Research emerging behaviors across wellness, consumer goods, beauty, food, internet culture, retail, and lifestyle ecosystems. Understand not just what consumers buy, but why they emotionally attach to products.
• Brand strategy and positioning: Help define audience personas, positioning frameworks, category whitespace, personality systems, and brand architecture. Build strategic foundations for a venture from scratch.
• Narrative, messaging and campaigns: Develop brand narratives, messaging frameworks, tone of voice, launch language, product storytelling, and campaign thinking. Real writing. Clear thinking. Precision.
• Product and market research: Study competitors obsessively – their packaging, pricing, formulation, retail strategy, customer psychology, community behavior, creator ecosystems, trend velocity
• Creative direction support: Partner closely with designers and founders across visual identity, packaging, and brand expression. Speak design fluently enough to contribute with taste and precision.
• Consumer testing and feedback loops: Support research studies, surveys, interviews, product testing, and consumer feedback synthesis as prototypes and formulations evolve.

Who You Are

• Deep consumer curiosity: You’re obsessed with brands, products, trends, culture, and why people desire certain things. You probably overanalyze grocery stores, cafés, gyms, skincare aisles, and hotel minibars.
• Exquisite taste: Not performative taste. Actual taste. The kind where you instinctively notice when something feels over-designed, trend-chasing, or emotionally hollow.
• Strategic clarity: You can synthesize messy information into sharp insight. You can take scattered founder thoughts and distill them into coherent positioning.
• Comfort with ambiguity: Blank-page environments energize you. No playbook. No legacy systems. No polished infrastructure. Just smart people building quickly.
• Strong work ethic: This is not a clock-in-clock-out environment. Startups compress timelines. Sometimes that means intensity. You should want to be close to the action and do whatever it takes.
• Contrarian instinct: Independent thinker. Curious. Opinionated. Comfortable debating ideas from first principles. Disagreeing yet committing.

Unicorn Points If

• You track emerging consumer brands recreationally
• You have strong visual or design instincts
• You’ve worked on editorial, creative strategy, fashion, beauty, wellness, or lifestyle projects
• You naturally spot cultural shifts before they become LinkedIn posts
• You have experience building communities, content, or internet-native brands

Apprenticeship or Fellowship, Not Internship

Twelve months. Meaningful stipend. Embedded directly within a live venture alongside experienced builders and founders. Not coffee runs. Not observation mode. Real ownership and exposure during the earliest stage of company-building.

If you’ve been looking for a way into startups, consumer brand-building, or venture creation from the ground floor – this is the door.