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About HFA

HFA is a fast-growing Singapore fashion accessories brand that has become one Singaporeans recognise from everyday errands: your neighbourhood NTUC FairPrice Extra, Watsons and Sheng Siong, alongside dozens of provision shops and mom-and-pop stores island-wide. Founded by husband-and-wife team Felix and Kurin, the business has expanded quickly, growing its retail footprint to close to 200 outlets at its peak and continuing to widen its customer base across Singapore. SoxBox, our compact, ready-to-sell sock display, is one of our hero products and a strong driver of that growth, turning unused shop floor space into extra income for retailers while putting HFA in front of more shoppers every month.

We are a lean, fast-moving team that backs its growth with the right systems. Automation and AI already support much of our admin and operations, and we keep investing in making that lighter and more efficient, so more of your time goes into the work that actually grows the business: building relationships, closing deals and expanding into new stores. We pay for performance, and as the company expands, so does the opportunity for the people driving that growth. If you want to be part of a Singapore brand on the way up, this is the place.

The Role

We're looking for a Business Development Executive to own and grow our offline retail channel. Half hunter, half farmer: you'll open new outlets for SoxBox, and you'll also manage and grow the ones we already have. You'll spend most of the week out of the office, visiting stores, pitching new ones and checking on existing accounts, rather than sitting behind a desk.

What You'll Do

• Identify and pitch new retail outlets for Sox Box: supermarkets, pharmacies, provision shops and mom-and-pop stores

• Build and work a sales pipeline: prospect, pitch, negotiate consignment terms, close, onboard

• Onboard new outlets: set up the first stock, agree the restock cycle and get store staff comfortable with the product

• Own a portfolio of existing outlets, tracking sales performance and making sure our best-selling designs are never out of stock

• Visit your outlets on a regular route to check merchandising and shelf placement, and fix problems before they cost sales, such as stock hidden away, a display that's been moved, or poor visibility

• Build real relationships with store owners and managers: the kind that gets you better shelf space, faster restocks and first call when they're expanding

• Spot underperforming outlets early and decide whether to fix, renegotiate or replace them

• Report on sales, restocking needs and channel growth without needing to be asked

What We're Looking For

Track record

• Experience in field sales, business development or account management, with a retail, FMCG or direct sales background preferred

• Comfortable negotiating with store owners and managers directly, without a script

• Able to read a basic sales report and act on it: spot what's moving, what's not, and why

Mindset and behaviour: this matters more than the resume

• Hungry for the number. You're motivated by what you close, not by a comfortable base salary. Commission should excite you, not scare you.

• Fast and decisive. You'd rather visit ten stores today than plan the perfect route for next month. You figure it out as you go.

• Full ownership. Each outlet is treated like it's your own shop. You don't wait to be told a shelf looks empty; you go and sort it out.

• Relationship builder with backbone. Warm enough that shop owners trust you, firm enough to push for better terms and follow up without being pushy.

• Built for the field. Comfortable being out of the office most days, handling rejection from cold pitches, and staying motivated without someone checking in on you every hour.

• Resourceful on the spot. You solve problems where they happen, whether it's a stalled outlet, a difficult store manager or a display that's disappeared, instead of escalating everything upward.

If you already have your own network of shop owners, provision store contacts, or wet market and neighbourhood retail relationships, even better. Tell us about it.

Compensation

Base salary plus uncapped commission. You earn on every new outlet you open and every outlet you grow. The better the store performs, the more you make, with milestone bonuses along the way. This is a role for someone who wants their income to reflect their effort, not one that's looking for a fixed paycheck.

How to Apply

Send us your resume and one paragraph on the toughest sales pitch you've ever made: what happened, and how you closed it (or didn't). We read every one.

This job hiring is only for Singaporean or Singapore Permanent Resident

Founded in 2017, VETRESKA isn't just a pet brand – we are architects of enchantment! Fueled by a fervent desire to transcend conventional boundaries, we redefine pet products with an imaginative flair. Think of us as wizards, conjuring designs that evoke wonder and excitement, all while seamlessly merging playfulness with purpose – a synergy we refer to as Together Reimagined.

Envision the scenes where pets and their human companions share captivating moments. This is the canvas that VETRESKA paints. From animated tail wags to contented purrs, our meticulously crafted products thread stronger connections between pets and their owners.

Our focus is on cherishing the everyday anecdotes of pet companionship, each imbued with a touch of whimsy – a testament to our commitment to Together Reimagined.

Role Purpose

We are seeking a dedicated Retail Operations Executive with a passion for luxury retail to support the delivery of operational excellence. The ideal candidate will assist in optimizing store operations, maintaining high standards of execution, supporting retail initiatives, and ensuring a seamless customer journey. Working closely with store teams, Retail Operations Manager and other corporate functions, this role plays a key part in driving operational consistency, enhancing the client experience, and supporting the achievement of business goals in line with the company’s strategic vision.

Key Responsibilities

Retail Operations

· SOP Development & Maintenance

· System & Tools Management

· Store Standards & Compliance

· Store & Inventory Audits

· Mystery Shopping Program

Store Expansion & Setup

· Equipment planning & Procurement

· Interior & Renovation Management

· New Store Launch & Milestone Tracking

· Landlord Liaison & Communication

· Budgeting & Cost Management

Inventory & Logistics Management

· Logistics Coordination (Retail & Grooming Stocks)

· Product Procurement

· SG Warehouse & Logistics accountability

· Sea & Air Freight Coordination

· Payment & Contract Administration

· Grab Store Operations

· Event & Ad Hoc Support Tasks

Merchandise Planning & Buying

· Support planning and execution

· Monitor stocks performance

· Coordinate with suppliers

· Create and maintain retail system

· Support new product launches and campaigns

· Conduct market research and competitor analysis

Requirements

· 3-5 years of experience in retail operations, buying, merchandising, inventory management, and multi-store coordination. Experience in luxury or pet retail industry will be an advantage

· Strong understanding of retail operations, merchandise planning, store processes and customer service standards

· Strong numerical and analytical skills to interpret sales and inventory data

· Strong negotiation and vendor management skills

· Proven ability to support sales growth initiatives and contribute to improving operational efficiency across stores

· Strong analytical skills with the ability to interpret data, identify issues and support the implementation of action plans

· Excellent communication and interpersonal skills

· Highly organized, detail-oriented, and able to manage multiple priorities

· Pro-activeness, hands-on, committed to spend time in stores to support operations, observe execution, and build strong working relationships with store teams

· Strong problem solving skills and a collaborative mindset

· Proficient in Microsoft Office; familiarity with retail system or POS platforms is an advantage

· Passion for retail excellence; interest in animals and pet care products is highly desirable

We welcome candidates we are enthusiastic about pets, compassionate about people and with a strong sense of business acumen to apply.

If you're ready to contribute to a fun and supportive team while making a positive impact on pets and their owners, we'd love to hear from you!

• Managing and growing strategic Travel Retail and Duty Free accounts across APAC.
• Leading commercial negotiations covering pricing, listings, promotional investments, and commercial agreements.
• Identifying and developing new business opportunities across airports, airlines, cruises, ferries, border stores, and downtown duty-free channels.
• Developing route-to-market strategies and expanding presence in both established and emerging markets.
• Managing account profitability, revenue growth, forecasting, and P&L performance.
• Collaborating closely with Marketing, Trade Marketing, Finance, Supply Chain, and other cross-functional stakeholders to ensure successful execution.
• Representing the business at key industry events and maintaining strong relationships with senior customer stakeholders.
• Supporting portfolio growth through product launches, innovation, channel strategy, and customer activation initiatives.

• 5–8 years of commercial experience within FMCG, Beverage, Consumer Goods, Luxury, Beauty, or related industries.
• Proven experience in Key Account Management, Business Development, Distributor Management, or Commercial Sales roles.
• Travel Retail, Duty Free, Export, or regional channel management experience strongly preferred.
• Experience managing multi-country or APAC markets.
• Strong track record managing pricing, contracts, negotiations, and commercial performance.
• Experience owning or influencing P&L, revenue, margin, and ROI performance metrics.

• Strong commercial acumen and negotiation capability.
• Ability to build and manage senior customer relationships.
• Strategic thinker with a hands-on, execution-oriented mindset.
• Strong financial literacy, including pricing, margin, ROI, and business planning.
• Excellent stakeholder management and cross-functional collaboration skills.
• Comfortable working within multinational and matrix organizations.
• Entrepreneurial, proactive, and results-driven approach.
• Fluent English required; additional Asian language capabilities are advantageous.

• Bachelor's degree or equivalent qualification.
• Business, Marketing, Commercial, or related disciplines preferred.