6 Marketing Technology jobs in Singapore

This role bridges the gap between the Marketing and IT teams, ensuring that marketing vision is effectively translated into technical implementation. The Digital Marketing Technologist is expected to have deep knowledge of digital marketing practices and strong technical acumen. Individuals in this role are expected to guide teams in adopting digital tools and data for campaign success and personalization. They function as subject matter expert on platforms like Salesforce, Adobe, and Google, and ensures marketing goals are translated into technical execution.

Key Responsibilities

-Research and recommend new MarTech (analytics, automation, advertising) to upgrade marketing and personalization.

-Keep company current with best practices such as Gen AI.

-Implement and configure marketing tech: CMS, CDP, CRM, marketing automation, analytics, and tag management. Ensure proper integration with tech stack.

-Integrate marketing/advertising tools with enterprise systems for unified, real-time data flows (e.g., connect analytics/CDP with ad platforms). Ensure website, email, app, and CRM work seamlessly together.

-Maintain marketing data quality and compliance. Troubleshoot data integration issues and ensure privacy/security standards.

-Support campaign execution and tracking (e.g., via Google Tag Manager), ensuring proper attribution and recommending tools to increase efficiency.

-Optimize website and mobile app for SEO, conversion, and personalization using A/B testing and analytics (e.g).

-Manage A/B and multivariate tests, analyse results, and support personalization and next-best-action.

-Set up dashboards and analytics, report on KPIs (traffic, conversions, ROI, CPA), and deliver actionable insights for improvement.

-Train teams on MarTech tools and best practices, prepare documentation (e.g), and provide support.

-Collaborate across Marketing, IT, Data, and agency partners; translate marketing needs into technical requirements.

-Explore and pilot new marketing technologies (e.g., AI, journey tools) to enhance efficiency and customer experience.

Required Skills & Qualifications

-Bachelor’s in Computer Science, Info Systems, Marketing, or related/equivalent work experience.

-At least 4 years or more of experience in digital marketing technology, operations, or related agency/provider experience (e.g., Salesforce, Adobe, Google). Cross-channel marketing experience (web, email, social, mobile) required.

-Solid grasp of digital marketing tactics: SEO, SEM/PPC, content, analytics, social, and email.

-Proficient in MarTech/ad tools: CMS, analytics (Google/Adobe, GTM), ad platforms (Google Ads, DV360, Meta), CDPs, marketing automation (e.g., HubSpot, Salesforce MC, Adobe Campaign). Experience with GPT, DALL·E, Copy.ai, Gemini, Claude, APIs, webhooks, and mobile app campaigns.

-Skilled in using campaign data and basic scripting (SQL, HTML/CSS/JS). Comfortable editing code (e.g) for tags or pixels.

-Analytical mindset and problem-solver. Data-driven and experienced with dashboards and reporting.

-Strong communication and collaboration skills. Can act as a “translator” between tech and marketing teams.

-Organized project manager with ability to handle multiple projects. Agile experience is a plus.

-Eager to learn and bring new MarTech/AI solutions to the business.

-Relevant certifications (Google Analytics, Google Ads, Salesforce, Adobe, Facebook Blueprint, etc.) highly valued.

DUBAI BASED ROLE. Relocation would be required but with a highly competitive, tax free compensation package.

Company Profil e:

• Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem.
• A Unicorn and lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Role Summary:

We are seeking a dynamic Head of MarTech to lead the strategic vision, execution, and scaling of our marketing technology ecosystem. This role is pivotal in connecting marketing, data, and engineering through the use of modern SaaS platforms, CRM and CDP systems, AI tools, and campaign automation frameworks.

As a critical technology partner to Marketing, Growth, and Product leadership, you will own the full MarTech stack—spanning personalization, customer engagement, attribution, privacy, and experimentation.

Key Responsibilities:

• MarTech Strategy & Stack : Lead the development, procurement, and integration of our MarTech ecosystem—including platforms like Braze, Segment, Salesforce, and CDPs —ensuring end-to-end customer journey enablement.
• Build Scalable CRM and Automation Systems : Oversee the implementation and evolution of multi-channel CRM platforms , driving engagement, retention, and personalization at scale.
• Drive AI & Data-Driven Innovation : Partner with Data Science and Engineering teams to implement AI-powered campaign orchestration, content targeting , and real-time experimentation frameworks.
• Cross-Functional Collaboration: Serve as the technology counterpart to Marketing, Performance, and Commercial teams, ensuring systems are aligned with GTM strategies and growth goals.
• Governance, Privacy & Compliance : Act as a strategic advisor on data privacy, legal, and compliance matters within the martech stack—ensuring safe, auditable, and secure data practices.
• Vendor Management & Procurement : Lead RFPs, negotiate contracts, and manage vendor relationships across the martech stack to maximize ROI and operational efficiency.
• Team Leadership & Culture Building : Hire and grow a high-performing Martech engineering and operations team. Promote an inclusive, business-aligned, and automation-first culture .
• Performance Measurement & Attribution: Implement tooling and processes to measure campaign performance, refine attribution models, and deliver clear visibility to marketing and finance teams.

Desired Qualifications:

• 10+ years of experience in Martech, CRM, and SaaS implementations, with 3+ years in a leadership capacity.
• Proven track record driving large-scale CRM/CDP rollouts , ideally with platforms such as Braze, Salesforce Marketing Cloud, MParticle, Segment, or similar .
• Strong understanding of customer journey mapping, omni-channel activation, and lifecycle marketing .
• Experience working with AI-powered personalization, recommendation systems , and data-driven campaign tools.
• Demonstrated success building and leading cross-functional teams , especially across tech and marketing.
• Clear understanding of legal and regulatory frameworks related to data and marketing automation (GDPR, CCPA, etc.).
• Excellent communication and stakeholder engagement skills across technical and non-technical teams.

Other Capabilities:

• Background in B2C product or consumer platform companies , ideally in e-commerce, gaming, media, or marketplaces.
• Experience driving global martech deployments across multiple brands or business units.
• Comfortable operating in fast-paced, ambiguous environments with evolving business needs.
• Prior experience advising or aligning with C-suite stakeholders and global commercial leaders

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Engineering and Marketing
• Industries Internet Marketplace Platforms

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We are looking for a technically grounded and delivery-focused leader to take end-to-end ownership of our CRM, Customer Communication Platforms, Contact Centre, and Marketing Technology ecosystems. As Technology Delivery Manager, you will lead the delivery of scalable, secure, and integrated customer technology solutions while driving engineering best practices and aligning closely with business stakeholders. This role requires deep expertise in solution architecture, engineering leadership, and platform integration. While your core responsibility is the successful delivery of modern customer and marketing technology solutions, you will also be expected to leverage emerging technologies such as Generative AI where appropriate to enhance productivity, automation, and customer engagement.

Key Responsibilities:

Technology Delivery & Solution Ownership:

• Own the end-to-end design and delivery of solutions across CRM (e.g., Dynamics, Salesforce), customer engagement platforms, marketing tools, and contact center technologies.
• Lead cross-functional engineering teams and oversee delivery across all stages — from discovery and architecture to deployment and optimization.
• Translate business requirements into scalable, integrated technical solutions with a strong focus on performance, data integrity, and maintainability.

Contact Centre Technology Leader:

• Deliver omnichannel contact center capabilities including voice, chat, IVR, and digital touchpoints.
• Drive modernization through AI-based features such as agent assist, sentiment detection, and self-service automation (as applicable).
• Ensure seamless integration between contact center systems, CRM, and knowledge bases.

Customer Communication Technology Leader:

• Lead the development of customer communication strategies across multiple channels (email, SMS, letters, etc.) to ensure consistency, personalization, and a high-quality customer experience.
• Work closely with stakeholders in marketing, customer service, and product teams to align communication strategies with company goals.
• Design the strategy for letter/document generation and maintenance lifecycle.

Engineering Team Leadership:

• Lead, grow, and mentor a team of developers, architects, and DevOps engineers — in-house and partner-based.
• Enforce modern software development practices (CI/CD, test automation, observability, cloud-native design).

Cross-Platform Integration & Data Flow:

• Manage data flow and orchestration across customer-facing systems, ensuring unified customer views and real-time insights.
• Work closely with data, analytics, and compliance teams to ensure alignment with privacy and governance policies.

GenAI (Supportive Scope):

• Explore and pilot GenAI use cases to support customer service (e.g., call summarization, knowledge retrieval), content generation for marketing, and automation of repetitive tasks.
• Partner with enterprise AI and innovation teams to integrate approved GenAI capabilities into existing platforms where it enhances experience and productivity.

Technology Delivery & Project Management:

• Manage and oversee the delivery of customer communication technology projects from inception to implementation.
• Ensure the successful integration of communication platforms with CRM systems, billing systems, and other relevant internal tools.
• Create project timelines, milestones, and budgets, and manage resources efficiently to meet deadlines and quality standards.

Platform Management and Optimization:

• Oversee the configuration, management, and optimization of communication platforms and tools.
• Monitor system performance and user experience to identify opportunities for improvement and efficiency gains.
• Lead efforts to automate communication workflows and processes, improving speed and accuracy while maintaining a high level of customer satisfaction.

Compliance and Regulatory Management:

• Ensure all customer communication adheres to legal and regulatory requirements, including data privacy and security standards (e.g., PDPA, MAS, etc.).
• Implement protocols and procedures to regularly audit and review customer communications to maintain compliance.

Required Experience & Qualifications:

• Bachelor’s or Master’s degree in Computer Science, Engineering, or related field.
• 10+ years of experience in technology delivery with strong architectural, engineering, and platform leadership experience.
• Proven experience with CRM platforms (Microsoft Dynamics, Salesforce), marketing automation tools, and enterprise integration.
• Strong background in contact center technologies and their integration into broader customer ecosystems.
• Experience managing large-scale cross-functional technology programs with full accountability.
• Excellent understanding of cloud infrastructure (Azure, AWS), API management, and security principles.

Preferred Qualifications:

• Exposure to customer data platforms (CDPs), journey orchestration tools, and identity resolution frameworks.
• Experience with GenAI tools and frameworks (e.g., OpenAI, Azure OpenAI, Claude, etc.) in applied business contexts.
• Industry experience in telecom, banking, retail, or digital consumer products.
• Certifications in relevant platforms (Dynamics, Salesforce, AWS/Azure, Agile/SAFe).
• Technical Expertise: Strong understanding of communication platforms (email, SMS, letters, etc.), CRM systems, and automation tools. Familiarity with API integrations, content management systems, and related technologies.
• Project Management: Proven experience in managing large-scale projects, with expertise in Agile or Scrum methodologies.
• Communication Skills: Excellent written and verbal communication skills with the ability to engage technical and non-technical stakeholders effectively.
• Problem-Solving: Ability to identify complex issues and deliver innovative solutions that address both customer and business needs.
• Customer-Centric Focus: Passion for improving the customer experience and delivering value through effective communication.
• Preferred Skills:
• Experience with customer communication platforms such as Twilio, Salesforce, and other relevant systems.
• Knowledge of insurance-specific customer communication needs, such as policy letters and payment notifications.
• Experience with data privacy regulations and compliance, particularly in the context of customer communications.
• Experience with customer document platforms such as Pitney Bowes, OpenText, or other relevant systems.

Why Join Us?

• Lead mission-critical customer technology programs with full autonomy and impact.
• Architect and deliver modern platforms that support both operational excellence and personalized engagement.
• Work with a talented team and best-in-class technology stack — with the opportunity to innovate responsibly using emerging tech like GenAI.
• Be part of a transformation journey focused on customer value, intelligent automation, and digital scale.

We are looking for a technically grounded and delivery-focused leader to take end-to-end ownership of our CRM, Customer Communication Platforms, Contact Centre, and Marketing Technology ecosystems. As Technology Delivery Manager, you will lead the delivery of scalable, secure, and integrated customer technology solutions while driving engineering best practices and aligning closely with business stakeholders. This role requires deep expertise in solution architecture, engineering leadership, and platform integration. While your core responsibility is the successful delivery of modern customer and marketing technology solutions, you will also be expected to leverage emerging technologies such as Generative AI where appropriate to enhance productivity, automation, and customer engagement.

Key Responsibilities:

Technology Delivery & Solution Ownership:

• Own the end-to-end design and delivery of solutions across CRM (e.g., Dynamics, Salesforce), customer engagement platforms, marketing tools, and contact center technologies.
• Lead cross-functional engineering teams and oversee delivery across all stages — from discovery and architecture to deployment and optimization.
• Translate business requirements into scalable, integrated technical solutions with a strong focus on performance, data integrity, and maintainability.

Contact Centre Technology Leader:

• Deliver omnichannel contact center capabilities including voice, chat, IVR, and digital touchpoints.
• Drive modernization through AI-based features such as agent assist, sentiment detection, and self-service automation (as applicable).
• Ensure seamless integration between contact center systems, CRM, and knowledge bases.

Customer Communication Technology Leader:

• Lead the development of customer communication strategies across multiple channels (email, SMS, letters, etc.) to ensure consistency, personalization, and a high-quality customer experience.
• Work closely with stakeholders in marketing, customer service, and product teams to align communication strategies with company goals.
• Design the strategy for letter/document generation and maintenance lifecycle.

Engineering Team Leadership:

• Lead, grow, and mentor a team of developers, architects, and DevOps engineers — in-house and partner-based.
• Enforce modern software development practices (CI/CD, test automation, observability, cloud-native design).

Cross-Platform Integration & Data Flow:

• Manage data flow and orchestration across customer-facing systems, ensuring unified customer views and real-time insights.
• Work closely with data, analytics, and compliance teams to ensure alignment with privacy and governance policies.

GenAI (Supportive Scope):

• Explore and pilot GenAI use cases to support customer service (e.g., call summarization, knowledge retrieval), content generation for marketing, and automation of repetitive tasks.
• Partner with enterprise AI and innovation teams to integrate approved GenAI capabilities into existing platforms where it enhances experience and productivity.

Technology Delivery & Project Management:

• Manage and oversee the delivery of customer communication technology projects from inception to implementation.
• Ensure the successful integration of communication platforms with CRM systems, billing systems, and other relevant internal tools.
• Create project timelines, milestones, and budgets, and manage resources efficiently to meet deadlines and quality standards.

Platform Management and Optimization:

• Oversee the configuration, management, and optimization of communication platforms and tools.
• Monitor system performance and user experience to identify opportunities for improvement and efficiency gains.
• Lead efforts to automate communication workflows and processes, improving speed and accuracy while maintaining a high level of customer satisfaction.

Compliance and Regulatory Management:

• Ensure all customer communication adheres to legal and regulatory requirements, including data privacy and security standards (e.g., PDPA, MAS, etc.).
• Implement protocols and procedures to regularly audit and review customer communications to maintain compliance.

Required Experience & Qualifications:

• Bachelor’s or Master’s degree in Computer Science, Engineering, or related field.
• At least 10 years of experience in technology delivery with strong architectural, engineering, and platform leadership experience.
• Proven experience with CRM platforms (Microsoft Dynamics, Salesforce), marketing automation tools, and enterprise integration.
• Strong background in contact center technologies and their integration into broader customer ecosystems.
• Experience managing large-scale cross-functional technology programs with full accountability.
• Excellent understanding of cloud infrastructure (Azure, AWS), API management, and security principles.

Preferred Qualifications:

• Exposure to customer data platforms (CDPs), journey orchestration tools, and identity resolution frameworks.
• Experience with GenAI tools and frameworks (e.g., OpenAI, Azure OpenAI, Claude, etc.) in applied business contexts.
• Industry experience in telecom, banking, retail, or digital consumer products.
• Certifications in relevant platforms (Dynamics, Salesforce, AWS/Azure, Agile/SAFe).
• Technical Expertise: Strong understanding of communication platforms (email, SMS, letters, etc.), CRM systems, and automation tools. Familiarity with API integrations, content management systems, and related technologies.
• Project Management: Proven experience in managing large-scale projects, with expertise in Agile or Scrum methodologies.
• Communication Skills: Excellent written and verbal communication skills with the ability to engage technical and non-technical stakeholders effectively.
• Problem-Solving: Ability to identify complex issues and deliver innovative solutions that address both customer and business needs.
• Customer-Centric Focus: Passion for improving the customer experience and delivering value through effective communication.
• Preferred Skills:
• Experience with customer communication platforms such as Twilio, Salesforce, and other relevant systems.
• Knowledge of insurance-specific customer communication needs, such as policy letters and payment notifications.
• Experience with data privacy regulations and compliance, particularly in the context of customer communications.
• Experience with customer document platforms such as Pitney Bowes, OpenText, or other relevant systems.

Why Join Us?

• Lead mission-critical customer technology programs with full autonomy and impact.
• Architect and deliver modern platforms that support both operational excellence and personalized engagement.
• Work with a talented team and best-in-class technology stack — with the opportunity to innovate responsibly using emerging tech like GenAI.
• Be part of a transformation journey focused on customer value, intelligent automation, and digital scale.

Senior Marketing Data & Technology Specialist page is loadedSenior Marketing Data & Technology Specialist Apply locations Singapore time type Full time posted on Posted 9 Days Ago job requisition id R-4589

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences .

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Role Overview:

We are seeking a highly skilled and analytical Senior Marketing Data & Technology Specialist to join our growing data team. This role is critical in managing, optimizing, and analyzing our marketing technology stack to drive efficient customer acquisition and gain deep insights into performance across digital channels. You will be the go-to expert for Google Analytics 4 (GA4), paid social advertising technology (Meta, TikTok), mobile measurement (AppsFlyer/channel tracking), and leveraging BigQuery for advanced analysis. Your work will directly impact marketing strategy, budget allocation, and overall business growth.

What you'll do:

• GA4 Management & Analysis: Own the implementation, configuration, and ongoing maintenance of Google Analytics 4. Develop custom reports, segments, and audiences. Analyze website and app behavior to provide actionable insights for optimization.

• Paid Social Technology: Implement and troubleshoot tracking solutions (Pixels, Conversion APIs, etc.) for Meta (Facebook/Instagram) and TikTok advertising platforms. Ensure accurate conversion tracking and data flow.

• Channel Tracking & Attribution: Manage and leverage our Mobile Measurement Partner (MMP) like AppsFlyer (or similar) for app install and in-app event tracking. Analyze attribution data to understand channel effectiveness and user journeys.

• BigQuery Data Analysis: Utilize BigQuery to query, merge, and analyze large datasets from various marketing sources (GA4, Ads Platforms, MMP, CRM, etc.). Develop complex SQL queries for deep-dive analysis and build data models to support reporting needs.

• Reporting & Visualization: Create and maintain dashboards (e.g., using Looker Studio, Tableau, or similar tools connected to BigQuery) to visualize marketing performance, track KPIs, and communicate insights to stakeholders.

• Technical Troubleshooting: Diagnose and resolve tracking discrepancies, data inconsistencies, and other technical issues within the marketing tech stack.

• Collaboration: Work closely with marketing channel managers, data analysts, product teams, and potentially engineering to ensure seamless data integration and alignment on measurement strategies.

• Stay Current: Keep abreast of the latest developments and best practices in GA4, social ad platforms, MMPs, BigQuery, and the broader MarTech landscape.

What you'll need:

• Proven Experience: at least 5+ years of experience in marketing technology, digital analytics, or performance marketing role with a strong technical focus.

• GA4 Expertise: Deep, hands-on experience with Google Analytics 4 setup, configuration, reporting, and analysis. Understanding event-based data models is crucial.

• Social Ads Tech : Demonstrable experience implementing and managing tracking (Pixels, CAPI) for Meta and TikTok advertising platforms. Familiarity with platform interfaces and reporting is required.

• Channel Tracking / MMP: Hands-on experience with mobile measurement partners like AppsFlyer, Adjust, Kochava, or similar platforms, including setup and analysis.

• BigQuery Fluency: Mandatory. Strong proficiency in SQL for querying complex datasets within Google BigQuery. Experience joining data from multiple sources is essential.

• Analytical Mindset: Excellent analytical, quantitative, and problem-solving skills. Ability to translate data into actionable insights.

• Communication: Strong verbal and written communication skills to explain technical concepts to non-technical audiences.

• Education: Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or a related quantitative field is preferred.

Nice to have:

• Experience with Google Tag Manager (GTM).

• Experience with other advertising platforms (e.g., Google Ads, programmatic).

• Experience with data visualization tools (Looker Studio, Tableau, Power BI).

• Basic understanding of scripting languages (e.g., Python, SQL, JavaScript) for automation or data manipulation.

• Experience working in an e-commerce or mobile app-focused business.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.