Senior Online Marketing Specialist - Strategy & Planning, Regional Brand & Growth Marketing

Full Job Description

• Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
• Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
• Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market’s different needs and cultures by deep diving into the marketing campaigns
• Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements
• Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and tests
• Act as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaigns
• Handle ad-hoc requests and discussion topics from local marketing teams and local country leads
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead