Senior Executive (Event & Digital Marketing),PR & Communications

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Senior Executive (Event & Digital Marketing),PR & Communications

Singapore Heart Foundation

Senior Executive (Event & Digital Marketing),PR & Communications MCF-2024-0637093

JUNCTION 8 (OFFICE TOWER), 9 BISHAN PLACE 579837

Full Time

Senior Executive

3 years exp

Marketing / Public Relations

$2,800 to $4,300 Monthly 11 applications Posted 02 May 2024 Closing on 01 Jun 2024

You will be part of a dynamic team in the PR and Communications department of the Singapore Heart Foundation, reporting to the Lead of Project. Your responsibilities will include, but are not limited to:

(i) Projects Management

· Develop and execute comprehensive integrated event marketing plans that align with SHF’s mission and goal by utilising social media, email, publications, websites, SEO, SEM, public relations, advertising, etc.

· Collaborate with cross-functional departments to integrate digital initiatives with broader marketing campaigns.

· Serves as the primary communications representative in internal and cross-departmental projects to coordinate internal resources and third parties/vendors for the successful execution of projects.

· Monitor progress of project and makes timely adjustments as needed.

· Analyse project performance metrics and provide recommendations for future improvements and optimisations.

· Stay up to date on industry trends and best practices and incorporate them into event marketing strategies to stay ahead of the competition.

(ii) Digital Marketing & Social Media

· Be part of the conceptualisation, execution, management and analysis of SHF’s website, email marketing, digital campaign, social media, content marketing , SEM and etc., to ensure deadlines, targets and deliverables are met, and to increase brand awareness, engagement, and reach.

· Monitor and analyse digital marketing performance metrics using tools such as Google Analytics, or similar platforms to generate regular reports to track key performance indicators and provide insights for optimisation.

· Maintain accurate data records & documentations and perform analysis for performance optimisation.

· Make data-driven recommendations to improve campaign effectiveness and ROI.

(iii) Public Relations & Media

· Collaborate closely with the PR agency for proactive media pitching, press releases, media advisories, media monitoring and reporting aimed at securing positive coverage in targeted media.

· Assist in the preparation of media materials such as briefing documents, fact sheets and Q&A documents to support media interactions and interviews.

· Collaborate with internal subject matter experts to gather information and insights for media enquiries, ensuring messaging consistency and accuracy across all communications.

· Assist in media relation, provide timely and accurate response to media enquiries.

· Conduct regular performance reviews with the PR agency to evaluate effectiveness, identify areas for improvement, and optimise strategies for maximum visibility and impact.

(iv) Writing & Proofreading

· Conduct in-depth research on trending topics, news reporting, heart and health related information to generate new content ideas.

· Excel in writing articles, newsletter, speeches, social media posts, emcee scripts, marketing collaterals, SEO content, as well as any other necessary documents and reports.

· Excel in proofreading of all content for errors and inconsistencies.

(v) Video Production & Editing

· Responsible for conceptualisation, execution, management and production of short & long form videos (e.g., corporate video, livestreams, webinars and existing footages).

· Edit video content that adheres to company guidelines and standards.

· Communicate with third party vendor to ensure a smooth running of each video project when required.

(vi) Others

· Support the PR & Communications department in daily administrative tasks and perform other duties as requested to ensure all necessary tasks are performed in a proficient manner.

· Assist in managing third party vendors such as event company, production studio, translation house, social media agency, freelance photographer, etc.

What we’d prefer you bring:

· Strong project management skills, including the ability to deal effectively with crises.

· Excel in communication and collaboration skills and the ability to work effectively as part of a team.

· Familiarity with analytical tools, data visualisation, internet and technology-savvy, with a good understanding of the latest marketing trends and techniques.

· Familiarity with social media (e.g., Instagram, TikTok, LinkedIn, YouTube) and basic understanding of tactical placement.

· Excellent written and verbal communication skills in English and Chinese languages.

· Good knowledge of photography and videography, with desirable proficiency in video editing and graphic design.

· Self-starter with the ability to work independently and collaboratively.

· Comfortable with multitasking in a deadline-driven environment.

· Meticulous and with an eye for detail.

· Positive attitude towards learning.

What you’ll need:

• Preferably journalism/marketing/communications/film/event students from tertiary institutions.
• Minimum 2-3 years related working experience in Event & Digital Marketing, Project Management.
• Must be articulate, with excellent organisational skills, able to multitask and prioritise workload.

· Passionate to be part of the not-for-profit sector.

Interested candidates should submit their CV with portfolio if available. Shortlisted candidates will be notified for a written test.

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Add these skills if you have them

Press Releases

SEM

Videography

Social Media

Video Production

Translation

Email Marketing

Public Relations

Digital Marketing

Writing

Video Editing

Publications

Google Analytics

News Reporting

Proofreading

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Singapore Heart Foundation is a social service agency at the forefront of the battle against heart diseases in Singapore. Since its inception in 1970, the Foundation has grown into a well-established and reputable organisation with local and international links.

Through strategic lifesaving programmes under the three core pillars of Prevention, Rehabilitation and Resuscitation, SHF fulfills its mission to promote heart health, prevent and reduce disability and death due to cardiovascular disease and stroke. In addition, SHF also offers financial assistance to needy heart patients for emergency relief and medical treatment.

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