Senior Executive (Event & Digital Marketing),PR & Communications

Full Job Description

Job description

What you’ll do:

You will be part of a dynamic team in the PR and Communications department of the Singapore Heart Foundation, reporting to the Lead of Project. Your responsibilities will include, but are not limited to:

(i) Projects Management

· Develop and execute comprehensive integrated event marketing plans that align with SHF’s mission and goal by utilising social media, email, publications, websites, SEO, SEM, public relations, advertising, etc.

· Collaborate with cross-functional departments to integrate digital initiatives with broader marketing campaigns.

· Serves as the primary communications representative in internal and cross-departmental projects to coordinate internal resources and third parties/vendors for the successful execution of projects.

· Monitor progress of project and makes timely adjustments as needed.

· Analyse project performance metrics and provide recommendations for future improvements and optimisations.

· Stay up to date on industry trends and best practices and incorporate them into event marketing strategies to stay ahead of the competition.

(ii) Digital Marketing & Social Media

· Be part of the conceptualisation, execution, management and analysis of SHF’s website, email marketing, digital campaign, social media, content marketing , SEM and etc., to ensure deadlines, targets and deliverables are met, and to increase brand awareness, engagement, and reach.

· Monitor and analyse digital marketing performance metrics using tools such as Google Analytics, or similar platforms to generate regular reports to track key performance indicators and provide insights for optimisation.

· Maintain accurate data records & documentations and perform analysis for performance optimisation.

· Make data-driven recommendations to improve campaign effectiveness and ROI.

(iii) Public Relations & Media

· Collaborate closely with the PR agency for proactive media pitching, press releases, media advisories, media monitoring and reporting aimed at securing positive coverage in targeted media.

· Assist in the preparation of media materials such as briefing documents, fact sheets and Q&A documents to support media interactions and interviews.

· Collaborate with internal subject matter experts to gather information and insights for media enquiries, ensuring messaging consistency and accuracy across all communications.

· Assist in media relation, provide timely and accurate response to media enquiries.

· Conduct regular performance reviews with the PR agency to evaluate effectiveness, identify areas for improvement, and optimise strategies for maximum visibility and impact.

(iv) Writing & Proofreading

· Conduct in-depth research on trending topics, news reporting, heart and health related information to generate new content ideas.

· Excel in writing articles, newsletter, speeches, social media posts, emcee scripts, marketing collaterals, SEO content, as well as any other necessary documents and reports.

· Excel in proofreading of all content for errors and inconsistencies.

(v) Video Production & Editing

· Responsible for conceptualisation, execution, management and production of short & long form videos (e.g., corporate video, livestreams, webinars and existing footages).

· Edit video content that adheres to company guidelines and standards.

· Communicate with third party vendor to ensure a smooth running of each video project when required.

(vi) Others

· Support the PR & Communications department in daily administrative tasks and perform other duties as requested to ensure all necessary tasks are performed in a proficient manner.

· Assist in managing third party vendors such as event company, production studio, translation house, social media agency, freelance photographer, etc.

What we’d prefer you bring:

· Strong project management skills, including the ability to deal effectively with crises.

· Excel in communication and collaboration skills and the ability to work effectively as part of a team.

· Familiarity with analytical tools, data visualisation, internet and technology-savvy, with a good understanding of the latest marketing trends and techniques.

· Familiarity with social media (e.g., Instagram, TikTok, LinkedIn, YouTube) and basic understanding of tactical placement.

· Excellent written and verbal communication skills in English and Chinese languages.

· Good knowledge of photography and videography, with desirable proficiency in video editing and graphic design.

· Self-starter with the ability to work independently and collaboratively.

· Comfortable with multitasking in a deadline-driven environment.

· Meticulous and with an eye for detail.

· Positive attitude towards learning.

What you’ll need:

• Preferably journalism/marketing/communications/film/event students from tertiary institutions.
• Minimum 2-3 years related working experience in Event & Digital Marketing, Project Management.
• Must be articulate, with excellent organisational skills, able to multitask and prioritise workload.

· Passionate to be part of the not-for-profit sector.

Interested candidates should submit their CV with portfolio if available. Shortlisted candidates will be notified for a written test.