Online Brand Manager

Full Job Description

The role of the Online Brand Manager is to drive online business in line with brand strategy and sense of purpose.

Create and maintain an online e-business plan : e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers. This includes ensuring Hero products consistency, providing Promotional offer strategy for GWP, Samples, Mini Sizes etc, defining Cross Selling Frame, monitoring Pricing on Clavis

Building Media Guidelines & Budget Estimates to create the right consumer acquisition strategy and tools to support countries for profiling buyers and other KPIs

Trends and analysis on the category, media, e-commerce KPIs, competition

Own and manage SEO measurements and monitoring methodologies

Managing online content

• Capturing, selecting and approving user generated content to be shared/published by L’Oreal

• In line with search gap analysis/ strategy, collating campaign & always-on site content for implementation by Digital teams

• Managing Feed through Adaptation of videos format and adaptation of imagery

• Beauty edit of products articles. Sharing best practices and upskilling of the markets