Marketing and Event Manager

Full Job Description

• Drive lead generation initiatives through diverse tactics, including events, webinars, email campaigns, ABM, and partner marketing.
• Lead nurturing campaigns to drive lead conversion, such as tailored content delivery, retargeting campaigns, and other relevant strategies.
• Plan and execute high-touch events, including C-level engagements, to enhance awareness, generate quality pipeline, and nurture leads effectively.
• Manage all aspects of digital marketing programs and events, from event coordination and production, materials creation, post-event reporting, and lead management.
• Collaborate closely with different Business Units, Customer Success, and Sales teams to develop quarterly pipeline-building plans.
• Conduct comprehensive market research and analyse campaign data for strategic decision-making and recommendations.
• Identify new market segments and formulate marketing plans to drive business growth.
• Measure, analyse, and report on marketing campaigns to stakeholders.

Requirements:

• 6+ years of B2B field or events marketing experience.
• Demonstrated success in executing marketing strategies for demand generation, lead nurturing, and pipeline acceleration.
• Strong project management skills with the ability to manage multiple stakeholders effectively.
• Proficiency in design tools such as Photoshop and Canva is a plus.

Registration No.

200907753D

Your application will include the following questions:

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