Director of Sales & Marketing

Full Job Description

The main responsibilities and tasks of this position are listed as, but not limited to the following:

• Responsible for developing the commercial business plan for the hotel to drive the top line revenue for the hotel.
• Create and implement hotel-level tactical sales plans.
• Analyze current and potential market and sales trends towards activities to maintain and increase market share through increased business volume and rate.
• Create and implement tactical marketing activity to generate short-term revenue and strategic marketing activity to profitably position the hotel for long-term success as well as manage the sales & marketing budget that supports all initiatives.
• Identify opportunities to increase on-going and additional revenue streams and create value by challenging existing processes, encouraging innovation, and driving necessary change.
• Act as the hotel's voice of the customer and communicate key issues/concerns to the management. Provide resolution to address it.
• Develop and implement key segment strategy & managing key accounts (both existing & target) to drive performance in all market segments.
• Organize, plan, and implement customer engagement activities to develop new and existing accounts.
• Coach and direct the Sales & Marketing team to achieve success.
• Develop sales goals for the team to achieve budget & market share targets.
• Set expectation of performance for the team, assumes responsibility for work objectives; initiate, focus, and monitor the efforts of the team toward the accomplishment of goals; proactively acts and goes beyond what is required.
• Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve planned goals.
• Provide guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
• Evaluate the performance of the department and make sure that evaluations are done in line with the company guidelines.
• Identify training needs, develop improvement plan, coaching, and discipline of staff accordingly.
• Participate in interviewing, recruiting, hiring, and training qualified housekeeping candidates.
• Active oversight of all marketing activities for better customer acquisition and enhance customer journey. Including content creation, analytics and preparing seasonal tactical plans for the hotel.
• Develop communications in key markets and build a strong reputation to acquire new and repeat business.
• Capitalize on all channels and adjust channel priorities as necessary to drive business and achieve optimal mix.
• Develop strong community and public relations by maintaining property participation in local, regional, and national trade shows, client events, and other client related activities as required.
• Responsible for the annual manning and monthly departmental forecast and budget to meet the business objectives.
• Participate in the preparation and delivery of monthly/quarterly/annual business reviews.
• Participate in Weekly Sales, Revenue, Weekly Forecast Meetings and ensure that any action for the Sales and Marketing teams is well executed.
• Be commercially aware of the market trends and business climate, keeping abreast of the political, economic, social, technological, environment and legal changes that impact on the business.
• To perform any other duties that may be assigned by the Management.