Director, Content Programming and Audience Development Job ID: 2622865
Job Details
Full Job Description
At Audible, we believe stories have the power to transform lives.
It’s why we work with some of the world’s leading creators to produce
and share audio storytelling with our millions of global listeners. We
are dreamers and inventors who come from a wide range of backgrounds
and experiences to empower and inspire each other. Imagine your future
with us.
ABOUT THIS ROLE
As our catalog offerings expand,
we are looking for an experienced, strategic, and highly collaborative
leader to support Content Strategy and Audience Development across
APAC. Based in Singapore, the newly established Director, Content
Programming and Audience Development will be responsible for
supporting content strategies that appeal to a wide variety of
audiences, working across functions to ensure content plans line up
with product and marketing initiatives.
ABOUT YOU
You
have a combination of strategic thinking and operational excellence, a
passion for results, and an attitude that anything is possible. You
thrive in a highly entrepreneurial, fast-changing, and collaborative
environment where people are driven and enthusiastic problem-solvers.
Your mission (and ours) is unique and powerful: fill hearts and minds
with premium audio content that entertains, informs, and
enriches.
As a Director, Content Programming and Audience
Development you will...
- Support the content strategy for APAC
territories
- Ensure Marketplace positioning of content feeds into
global content strategies
- Support marketplace development
together with cross-functional stakeholders
- Respond to audience
needs and cultural and consumer trends, evolving the local content
strategy accordingly, in partnership with marketing and product
-
Contribute to competitive analysis and strategic recommendations
-
Lead a lean team of high-performers
- Develop and oversee a slate
of programming that aligns to the content strategy
- Set goals,
measure progress, and use data to inform programming decisions and
effectiveness
- Support local originals commissioning, within the
broader content portfolio
- Provide guidance and materials for
internal and external partners to source projects and analyze pitches
to green light efforts that ladder up to our overarching vision
-
Prepare projects for internal support and valuation through collection
of data and preparation of budgets, P&Ls, and proposed deal
terms
- Establish appropriate content budgets for each
marketplace, working with Content Development and Production, Content
Acquisition and Partnerships, Data Science and Finance teams; have
oversight and management of overall local marketplace content
budget
- Collaborate cross-functionally with Content Development
and Production teams, as well as Marketing and PR, to plan and execute
against global content tentpoles and across a portfolio of local
Audible Originals
- Work with cross-functional teams to develop
innovative content and programming ideas to drive listener
engagement.
- Communicate with senior executives regarding overall
strategy and high-profile releases
- Empower a positive,
success-oriented environment that promotes creativity and innovation
within guardrails that ensure focus on the biggest-impact
opportunities
ABOUT AUDIBLE
Audible is the leading
producer and provider of audio storytelling. We spark listeners’
imaginations, offering immersive, cinematic experiences full of
inspiration and insight to enrich our customers daily lives. Our
Hub+Home hybrid workplace model gives employees the flexibility
between gathering in a common office space (work from hub) and remote
work (work from home). For more information, please visit
adbl.co/hybrid.
We are open to hiring candidates to work out
of one of the following locations:
Singapore, SGP -
Bachelor’s degree or equivalent
- History with relevant content
programming experience, with a demonstrated track record of successful
leadership
- Marketing experience or exposure to Editorial,
Product and Consumer Marketing audience growth plans
- Experience
overseeing significant budgets
- Experience with prioritizing key
initiatives and developing business cases for budgets and resource
investments
- Experience building, managing, coaching, and
developing a team
- Experienced with defining, developing, and
utilizing data-driven metrics and qualitative information
Director, Content Programming And Audience Development Job ID: 2622865
Audible
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