Corporate and Digital Marketing Manager
Job Details
Full Job Description
Social Activation/TikTok
• Lead Tiktok acceleration plans –
lead TT taskforce and ambassadors to ensure content relevance and
drive always on strategy
• Collaborate with TikTok and creative
agencies to drive test and learns/innovations
• Create local
best-in-class TikTok assets – collaborate with brands and BAs to
create campaign assets
Customization of the Brands’ earned
media framework
• Review Regional EMV strategies for the Brands,
and identifies areas/aspects that need to be adjusted and/or refined
for the local context
• Share EMV scorecard and performance
monitoring of all Brand led campaigns and provide
recommendations
• Define/consolidate agency requirements necessary
to implement the Affiliate’s emv framework
Operational
Leadership
• Track Brand PR/tiktok investments and measures their
effectiveness separately for each Brand; develops actionable
recommendations to continuously improve the programs’
effectiveness
• Manage overall relationships with earned media
agencies, and engages agency experts to support specific Brand
initiatives
• Manage 3rd party data platforms with regards to
earned media
• Own and execute overall social listening activities
in Affiliate
Digital influencers
• Using a qualified
specialist agency, maps out and develops a systematic overview of all
digital influencers of a given market
• Working with Brand
team, develops the relevant qualitative and quantitative aspects that
need to be captured to assess the potential relevance
andattractiveness of a KOL to the Brands
• Leveraging the captured
data of the agency, develops brand specific proposals of up-and-coming
stars who may have the potential of becoming the Brand’sfuture
ambassadors
“Consumer / Digital First” Change Agent
•
Share best practices from Affiliate to Region, and vice versa from
Region to the Affiliate
• Track performance vs. Regional KPIs and
success criteria in order to identify continuous improvement
opportunities
• Act as role model for “Consumer first” and “TikTok
first” principles
Corporate Activations
• Drive corporate
campaigns in collaboration with brand teams
• Champion ELC causes
and develop internal communications
Qualifications
• Degree of equivalent in Marketing, Media or
Communications – ideally with specialization in Digital
Marketing
• Minimum 5 years working experience in Digital
Marketing and PR, ideally gained at top tier FMCG company or retail or
agency
• Ideal candidate will have operational social media and
digital marketing experience gained either in an agency, or in a brand
team of a leading CPGcompany/ retail
• Additional experience in
the following areas counts as a big plus
- Beauty industry
experience
- Exposure to community-based marketing and
e-commerce
- Strong analytical skills
- Strong
communications and interpersonal skills
- Understanding of web
technologies involved in digital and social platforms
• This is an
operational role, which requires someone with a solid understanding of
how online communities work/behave in the context of brand
conversations
• Ability to work in a highly matrixed
environment
• Experience in managing regional / local stakeholders
Job: Marketing
Primary Location: Asia Pacific-SG-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 241002
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Corporate And Digital Marketing Manager
The Estée Lauder Companies Inc.
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