Brand Manager

Full Job Description

Brand Management (Marketing & Communications)

The Brand Manager  is responsible for brand communications, planning, and implementation of brand marketing initiatives throughout consumers’ journey. This support is vital for smooth implementations and prompt towards achieving the set objectives which are aligned with overall brand objectives and targets. The Brand Manager will also lead in new product launches or relaunch support, and integrate ATL, digital & BTL plans. Besides, the Brand Manager is accountable for the brand marketing A&P budget of the Brand category.

Job Description:

• Supporting role to the Business Unit management, ensuring the project is aligned with the brand strategy plan and targeting excellent delivery on time
• Conceptualization of advertising and promotional (A&P) plans, initiatives, and activities in line with the company’s business plans and brand strategies
• Working closely with suppliers, business associates and management in formulating and implementing A&P initiatives
• Monitor brand performance through analysis, research, and responses on a regular basis
• Monitor, control and evaluate all advertising and promotion expenditure to ensure conformity to planned deployment
• Develop creative promotional campaigns to achieve sales objectives
• Identify opportunities within the current business model to optimize revenue growth
• Manage & generate content for website, social media, and other platforms
• Any other tasks as and when assigned by immediate superiors

Job Requirements:

• Diploma/Degree in Business Administration, Marketing, Mass Communications, or related fields
• Entry Level Bachelor Candidates are welcome to apply
• At least 1-2 years of experience in Marketing, A&P, Marketing Communication in the FMCG industry will be desired
• Ability to manage multiple projects with varying priority at one time – to deliver results on time and under budget
• Creative with an excellent aesthetic sense with a strong communication and presentation skills
• Sensitive to changes in consumer trends and lifestyles
• Willing to work in the West

Registration No.

201408129G

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